Summary
Overview
Work history
Education
Skills
Languages
Custom
Personal Information
Timeline
Generic

Ashraf Aziz

Jeddah,Saudi Arabia

Summary

Reliable worker with background in mould-making. Offers attention to detail, multitasking abilities and dependability in following processes and orders. Strictly follows safety standards. Focused Sales professional with impressive track record in collaborative, cross-functional teamwork within high-pressure environments. Adept at project planning and managing multiple accounts at once. Dedicated to improving company sales goals and meeting business objectives.

Overview

33
33
years of professional experience

Work history

Country, Core Area bedroom

IKEA Saudi Arabia & Bahrain
07.2018 - Current
  • Planning, securing range pricing & forecasting process
  • Defining the growth and investment strategy for core area, setting turnover, gross margin and profit goals
  • Creating Commerciality- Responsible for building and coordinating with IOS for a inspiring, profitable range and securing it is commercially well presented in stores, as per retail concepts
  • Building & developing annual core area business plan and strategies – which lead to reach the sales and profit goals
  • Securing the core area is in line with IKEA Retail standards and that they are adhered to in the stores
  • Involving and engaging coworkers
  • Creating ownership and responsibility for the Business Plan priorities in Stores through involvement in the business goals.

Country, Furniture Sales & Range Manager

IKEA Saudi Arabia & Bahrain
03.2005 - 07.2018
  • Leading and steering a market pricing process
  • Leading the Gross Profit Simulation(GPS)working and defining and delivering the growth and investment strategy for each country
  • Setting turnover, gross margin and profit goals
  • Creating Commerciality- Responsible for building and developing a inspiring, profitable and efficient store
  • Building & developing annual Sales business plan and strategies – which lead to reach the sales and profit goals
  • Securing the business in line with IKEA Retail standards and that they are adhered to in the stores
  • Involving and engaging coworkers
  • Creating ownership and responsibility for the Business Plan priorities in Stores and Service Office sales teams through involvement in the business planning process
  • Leading the biggest launch of Business Plan growth priorities for 200 coworkers at our Kick Off meetings
  • Creating Commerciality- Responsible for building and developing a inspiring, profitable and efficient running store
  • Securing the business in line with IKEA Retail standards and that they are adhered to in the stores
  • Sales growth- One of the core member responsible for taking IKEA Saudi Arabia in achieving the highest sales index 130 FY 2012 and 123 FY 2011 – comparable stores, globally.

Sales Manager, Showroom

IKEA Riyadh, Saudi Arabia
- 02.2005
  • Successfully achieved sales budget, +14%(2004), +16%(2003)
  • Extensive experience in managing and running a store(26000sqm) as per IKEA retail standards
  • Leading & coaching large group of multinational workforce in sales management
  • Successfully trained sales staff for the New Store build up & operations.

Logistic Manager

IKEA Riyadh, Saudi Arabia
05.1999 - 01.2002
  • Successfully handled volume growth of 150% compared to previous year
  • Re structured logistic dept: operational cost was cut by 15% which positively impacted company’s bottom line growth.

Goods Administration Supervisor

IKEA Riyadh, Saudi Arabia
11.1993 - 04.1999
  • Achieved and maintained high service levels & inventory integrity
  • Chairman of Inventory committee, achieved < than 1% difference in comparison to books vs actual count.

Goods Administration Assistant

IKEA Jeddah, Saudi Arabia
11.1992 - 10.1993
  • Handled purchasing process for 2 stores, Jeddah/Riyadh
  • Department in charge, in absence of Purchasing Manager.

Sales Coordinator

IKEA Jeddah, Saudi Arabia
02.1991 - 10.1992
  • Managing In house corporate contracts accounts/business accounts, worth Sr.10 million annually.

Sales Manager

Philips India, Lucknow
- 12.1990
  • Responsible for achieving sales target(home appliances)
  • Managing sales force of 10 persons.

Education

Post graduation - Sales and Marketing Management

Institute of Productivity and Management

Graduation - Bachelor of Commerce

Lucknow University

Completed successfully following courses, conducted by IKEA Business School, Inter IKEA BV, Holland - undefined

Skills

  • Sales forecasting methods
  • Salesforce proficiency
  • [Location] market knowledge

Languages

Fluency in English
Beginner
Hindi languages
Beginner
Working knowledge of Arabic
Beginner
English
Fluent

Custom

  • IKEA Saudi Arabia & Bahrain, Country, Core Area bedroom, 07/01/18, Present, Planning, securing range pricing & forecasting process., Defining the growth and investment strategy for core area, setting turnover, gross margin and profit goals., Creating Commerciality- Responsible for building and coordinating with IOS for a inspiring, profitable range and securing it is commercially well presented in stores, as per retail concepts., Building & developing annual core area business plan and strategies – which lead to reach the sales and profit goals., Securing the core area is in line with IKEA Retail standards and that they are adhered to in the stores., Involving and engaging coworkers. Creating ownership and responsibility for the Business Plan priorities in Stores through involvement in the business goals.
  • IKEA Saudi Arabia & Bahrain, Country, Furniture Sales & Range Manager, 03/01/05, 07/01/18, Leading and steering a market pricing process., Leading the Gross Profit Simulation(GPS)working and defining and delivering the growth and investment strategy for each country. Setting turnover, gross margin and profit goals., Creating Commerciality- Responsible for building and developing a inspiring, profitable and efficient store., Building & developing annual Sales business plan and strategies – which lead to reach the sales and profit goals., Securing the business in line with IKEA Retail standards and that they are adhered to in the stores., Involving and engaging coworkers. Creating ownership and responsibility for the Business Plan priorities in Stores and Service Office sales teams through involvement in the business planning process. Leading the biggest launch of Business Plan growth priorities for 200 coworkers at our Kick Off meetings., Creating Commerciality- Responsible for building and developing a inspiring, profitable and efficient running store., Securing the business in line with IKEA Retail standards and that they are adhered to in the stores., Sales growth- One of the core member responsible for taking IKEA Saudi Arabia in achieving the highest sales index 130 FY 2012 and 123 FY 2011 – comparable stores, globally.
  • IKEA Riyadh, Saudi Arabia, Sales Manager, Showroom, 02/01/02, 02/01/05, Successfully achieved sales budget, +14%(2004), +16%(2003)., Extensive experience in managing and running a store(26000sqm) as per IKEA retail standards., Leading & coaching large group of multinational workforce in sales management., Successfully trained sales staff for the New Store build up & operations.
  • IKEA Riyadh, Saudi Arabia, Logistic Manager, 05/01/99, 01/01/02, Successfully handled volume growth of 150% compared to previous year., Re structured logistic dept: operational cost was cut by 15% which positively impacted company’s bottom line growth.
  • IKEA Riyadh, Saudi Arabia, Goods Administration Supervisor, 11/01/93, 04/01/99, Achieved and maintained high service levels & inventory integrity., Chairman of Inventory committee, achieved < than 1% difference in comparison to books vs actual count.
  • IKEA Jeddah, Saudi Arabia, Goods Administration Assistant, 11/01/92, 10/01/93, Handled purchasing process for 2 stores, Jeddah/Riyadh., Department in charge, in absence of Purchasing Manager.
  • IKEA Jeddah, Saudi Arabia, Sales Coordinator, 02/01/91, 10/01/92, Managing In house corporate contracts accounts/business accounts, worth Sr.10 million annually.
  • Philips India, Lucknow, Sales Manager, 01/01/90, 12/01/90, Responsible for achieving sales target(home appliances)., Managing sales force of 10 persons.

Personal Information

  • Age: 54
  • Number of Children: No
  • Date of birth: 10/01/69
  • Marital Status: Married

Timeline

Country, Core Area bedroom

IKEA Saudi Arabia & Bahrain
07.2018 - Current

Country, Furniture Sales & Range Manager

IKEA Saudi Arabia & Bahrain
03.2005 - 07.2018

Logistic Manager

IKEA Riyadh, Saudi Arabia
05.1999 - 01.2002

Goods Administration Supervisor

IKEA Riyadh, Saudi Arabia
11.1993 - 04.1999

Goods Administration Assistant

IKEA Jeddah, Saudi Arabia
11.1992 - 10.1993

Sales Coordinator

IKEA Jeddah, Saudi Arabia
02.1991 - 10.1992

Sales Manager, Showroom

IKEA Riyadh, Saudi Arabia
- 02.2005

Sales Manager

Philips India, Lucknow
- 12.1990

Post graduation - Sales and Marketing Management

Institute of Productivity and Management

Graduation - Bachelor of Commerce

Lucknow University

Completed successfully following courses, conducted by IKEA Business School, Inter IKEA BV, Holland - undefined

Ashraf Aziz