Ashraf Hammad
Riyadh
Summary
Senior Marketing & Business Development Leader with over 15 years of experience in aesthetic medicine, healthcare, and pharmaceuticals across Saudi Arabia and the Middle East. Proven track record in driving revenue growth, building premium medical brands, leading performance marketing, and developing high-impact partnerships with KOL physicians and clinics. Expert in Saudi aesthetic market dynamics, brand positioning, digital lead generation, business expansion, and ROI-driven marketing strategy. Adept at bridging medical, commercial, and marketing functions to deliver sustainable growth.
Overview
4
4
years of professional experience
Work History
Marketing & Business Development Manager
Eve Company for Plastic Surgery
Riyadh
07.2025 - Current
- Lead end-to-end marketing and growth strategy for a premium plastic surgery and aesthetic clinic.
- Develop and execute annual and monthly marketing plans aligned with revenue and expansion targets.
- Own and optimize performance marketing campaigns (Google Ads, Meta, Snapchat, TikTok), tracking CPC, CPM, CAC, ROAS, and conversion rates.
- Oversee brand consistency across digital platforms, website, clinic signage, events, and offline materials.
- Drive business development initiatives, including referral networks, influencer collaborations, and strategic partnerships.
- Design commercial packages, promotions, and loyalty programs to increase patient retention and lifetime value.
- Lead reputation management across Google Maps and social platforms, improving patient trust and acquisition.
- Deliver monthly executive reports covering leads, bookings, conversion rates, and treatment revenues.
Sales and Marketing Manager
AMC Company (Medical Division) – Care World Medical Company
Riyadh
11.2024 - 06.2025
- Led full marketing and commercial strategy for Olidia, an aesthetic medical brand.
- Positioned Olidia as a trusted, evidence-based brand among top aesthetic physicians and clinics.
- Planned and executed product launches, workshops, symposiums, and KOL engagements.
- Managed branding, packaging, and bilingual content strategy (Arabic & English).
- Expanded business through new clinic partnerships and negotiations.
- Supported sales teams with marketing tools, training programs, and clinic activation plans.
- Led digital presence across Instagram, TikTok, LinkedIn, and coordinated influencer collaborations.
- Represented the brand in regional and international congresses (IMCAS, SAAM, Saudi Derm, Dubai Derma).
Business Unit Manager
Care World Medical Company
Riyadh
04.2022 - 10.2024
- Full P&L responsibility for an aesthetic medical portfolio.
- Developed and executed business plans and go-to-market strategies.
- Achieved over 65% market growth through strategic expansion and optimized operations.
- Managed resources, teams, and operational efficiency to maximize productivity.
- Drove collaboration between sales, marketing, and operations to achieve commercial targets.
Education
Professional Diploma in Marketing - Chartered Institute of Marketing (CIM)
American University in Cairo
Cairo, EgyptBachelor’s Degree - Pharmaceutical Sciences
Tanta University
EgyptChartered Institute of Marketing (CIM) – Member
Skills
- Growth Strategy & Market Expansion
- Aesthetic & Medical Brand Leadership
- Performance Marketing (Google, Meta, Snapchat, TikTok)
- Business Development & Strategic Partnerships
- KOL & Physician Engagement
- Revenue Optimization & ROI Management
- Digital Lead Generation & Conversion Optimization
- Market Analysis & Competitive Intelligence
- Team Leadership & Cross-Functional Collaboration
Languages
Arabic: Native
English: Fluent / Professional
Additional Information
- Saudi Driving License: Valid
- Availability: Immediate / Short Notice
- References: Available upon request
Timeline
Marketing & Business Development Manager
Eve Company for Plastic Surgery
07.2025 - Current
Sales and Marketing Manager
AMC Company (Medical Division) – Care World Medical Company
11.2024 - 06.2025
Business Unit Manager
Care World Medical Company
04.2022 - 10.2024
Bachelor’s Degree - Pharmaceutical Sciences
Tanta University
Chartered Institute of Marketing (CIM) – Member
Professional Diploma in Marketing - Chartered Institute of Marketing (CIM)
American University in Cairo