Summary
Overview
Work history
Education
Skills
Languages
Personal Information
Custom
Certification
Timeline
Generic
ASHRAF HATEM M. HLOUH

ASHRAF HATEM M. HLOUH

Riyadh,Saudi Arabia

Summary

Results-driven professional with expertise in leadership, strategic planning, and business growth. Proficient in project management, market research, and product development, complemented by strong negotiation and budgeting skills. Demonstrated ability to enhance team performance and client engagement through effective communication and sales strategies.

Seasoned professional with focus on driving sales growth and building high-performance teams. Proven ability to develop strategic sales plans and implement innovative solutions to maximise revenue. Skilled in fostering client relationships and leveraging market insights to achieve significant business outcomes.

Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.

Overview

20
20
years of professional experience
7
7
years of post-secondary education
2
2
Certification

Work history

Sales Head

KRBL Co.Ltd
Riyadh, KSA
04.2023 - 09.2025
  • Company Overview: World's largest rice millers and Basmati rice exporters, and it has been established More than 130 years ago, which consider world leader on Basmati Rice, with Hero brand (India Gate)
  • World's largest rice millers and Basmati rice exporters, and it has been established More than 130 years ago, which consider world leader on Basmati Rice, with Hero brand (India Gate)

Sales Head (HORECA & Key Account)

Khalid Derea and his Partner Co.Ltd
Riyadh, KSA
03.2022 - 03.2023
  • Strengthened business across two main channels: HORECA and Key Account in KSA.
  • Led strategic sales initiatives to enhance market presence and brand recognition.
  • Developed relationships with key stakeholders to drive growth in foodstuffs and oils sectors.
  • Executed targeted marketing strategies for renowned brands: Al Safwa, Al Thouaq, Set El Bait, and Faten.
  • Managed distribution of legumes, canned foods, cardamom, coffee, nuts, and spices.
  • Monitored market trends to identify opportunities for expansion across KSA.

Regional Sales Manager FS

Sunbulah Group
Dammam, KSA
02.2019 - 02.2022
  • Developed strategic relationships with major HORECA accounts across Eastern region and KSA.
  • Grew customer base through recruitment and expansion of existing accounts.
  • Increased SKU availability per current customers to boost sales potential.
  • Presented business plan aimed at achieving 70 million SAR increase in 2022.
  • Collaborated with cross-functional teams to develop tailored marketing strategies that responded to client needs.
  • Led regional sales teams in implementing strategic initiatives to enhance market penetration.
  • Coordinated forecasting and reporting processes for regional sales performance and market trends.
  • Attended trade shows, enhancing company's industry presence and potential leads generation.
  • Analysed market trends and competitor activities for strategic planning purposes.

National Marketing Manager-FS

Vitafood Company (subsidiary of Saudi Pan Gulf)
Khobar, KSA
01.2016 - 01.2019
  • Drove development of food service business across KSA, focusing on major clients.
  • Established internal marketing and sales procedures for vertical and horizontal growth.
  • Coached and trained sales team to enhance performance and efficiency.
  • Prepared sales budget forecasts and monthly marketing plans to guide strategic initiatives.
  • Negotiated sales conditions, including pricing and payment terms, with key clients.
  • Cultivated strong commercial relationships with significant clients to foster loyalty.
  • Conducted market research and developed strategies to improve market positioning.
  • Led product development for HORECA segment by aligning technical specifications with client needs.
  • Developed and executed comprehensive national marketing strategies to enhance brand visibility.
  • Led cross-functional teams to create integrated campaigns across various channels.
  • Collaborated with sales and product development teams to align marketing initiatives with business goals.
  • Conducted market research, identifying emerging trends and opportunities.
  • Optimised ad spend through strategic pay-per-click campaign management.
  • Negotiated contracts with external agencies, securing optimal terms for the company.
  • Coordinated with sales department for enhanced lead generation.

Sales & Marketing Manager

ASTRICO (subsidiary of Lesaffre)
Amman, Jordan
06.2013 - 12.2015
  • Negotiated sales conditions, including prices and payment terms, to maximise profitability.
  • Established strong commercial relationships with major clients to drive growth.
  • Conducted necessary product demonstrations to support client engagement.
  • Reported key market events to General Manager for strategic insights.
  • Coordinated information flow between MECA Management and LINT DMCC colleagues.
  • Prepared sales budgets and forecasts in collaboration with Sales department.
  • Developed comprehensive marketing strategies that enhanced brand visibility and customer engagement.
  • Led cross-functional teams to execute successful product launches and promotional campaigns.
  • Conducted market research to identify trends and consumer preferences, informing strategic decisions.
  • Managed relationships with key clients and stakeholders, ensuring alignment with business objectives.
  • Collaborated closely with cross-functional teams for seamless project execution.
  • Executed promotional events, enhancing public awareness of new products.
  • Coordinated market research studies, resulting in better understanding of target audience.
  • Managed and motivated sales team for enhanced performance.
  • Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.

Marketing Manager

ASTRICO (subsidiary of Lesaffre)
Amman, Jordan
06.2005 - 06.2013
  • Defined and realised commercial communication strategies in collaboration with B2B MECA Marketing Management.
  • Created technical data sheets and articles for specialised magazines to engage target markets.
  • Produced promotional materials for bakers, outlining objectives and target audiences.
  • Conducted thorough market studies to inform strategic decisions.
  • Demonstrated ingredients effectively within local markets to enhance product visibility.
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
  • Conducted market research to identify consumer trends and inform strategic decision-making processes.
  • Collaborated with sales teams to create integrated marketing plans that support revenue growth targets.

Education

Masters - Master of Marketing

Applied Science University
Amman, Jordan
02.2011 - 02.2014

B.Sc.'s - Food Technology

Jordan University of Science and Technology
Irbid, Jordan

PMP - PMP

Change Zoon
Jordan

Skills

  • Leadership and managerial skills
  • Coaching and mentoring abilities
  • Project oversight and management
  • Detail-oriented approach
  • Pressure resilience
  • Business growth strategies
  • Accountability and ownership mindset
  • Innovative thinking skills
  • Quick learner attributes
  • Initiative-driven self-starter
  • Collaborative team player qualities
  • Building professional relationships
  • Strategic planning capabilities
  • Market research proficiency
  • Negotiation tactics expertise
  • Product launch strategies
  • effective budgeting techniques
  • efficient forecasting methods
  • general Microsoft Office expertise

Languages

Arabic
English

Personal Information

  • Date of birth: 01/19/80
  • Nationality: Jordanian
  • Marital status: Married

Custom

  • Change Zone, PMP: Project Management Professional, 11/01/14, Irbid, Jordan
  • A Mideast, Passed TOFEL (ITP) Exam for Master's Degree purposes, 11/01/10

Certification

Train of Trainee from Sunbulah food company


Introduction of Global Leadership, Smart University

Timeline

Sales Head

KRBL Co.Ltd
04.2023 - 09.2025

Sales Head (HORECA & Key Account)

Khalid Derea and his Partner Co.Ltd
03.2022 - 03.2023

Regional Sales Manager FS

Sunbulah Group
02.2019 - 02.2022

National Marketing Manager-FS

Vitafood Company (subsidiary of Saudi Pan Gulf)
01.2016 - 01.2019

Sales & Marketing Manager

ASTRICO (subsidiary of Lesaffre)
06.2013 - 12.2015

Masters - Master of Marketing

Applied Science University
02.2011 - 02.2014

Marketing Manager

ASTRICO (subsidiary of Lesaffre)
06.2005 - 06.2013

B.Sc.'s - Food Technology

Jordan University of Science and Technology

PMP - PMP

Change Zoon

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ASHRAF HATEM M. HLOUH