Summary
Overview
Work history
Education
Skills
Certification
Custom
Languages
Timeline
Generic

Ashraf Ramadan

Al Khobar,Saudi Arabia

Summary

Over 14 years in the sales and marketing field, 12 years of experience in Sales Management, training and supervising sales staff, while planning and implementing sales strategies in all channels. Specialties: Tamino and Oracle user, performance management, planning and excursion risk issues, employee relations and staff behaviour, and organisation development.

Overview

15
15
years of professional experience
1
1
Certification

Work history

Sales Manager

TAMER Group
Al-Khobar, Saudi Arabia
02.2018 - Current


  • Increase sales by 24% growth compared to 2024.
  • Driving multiple brands, including Adidas, Wella, Canderel, Healthy Food, and Flora.
  • Building new product seedlings with customer planning.
  • Increase visibility in the market as part of the marketing plan for 2024.
  • Responsible for Key Account/Modern Trade business in the Eastern and Western regions.
  • Manage a team of supervisors, over 15 salesmen, merchandisers, and supporting functions.
  • Planning and forecasting the annual targets for the assigned customers, promotional campaign planning, and execution for increasing brand visibility.
  • Leadership and motivation experience in building a small team to drive top-line sales growth.
  • Assists in producing, implementing, and monitoring action plans to ensure sales targets and revenue objectives are achieved.
  • Produces weekly sales plans and reports.
  • Improvement plans for sales team members that are underperforming.
  • Ensure the brand availability and visibility plans.
  • Work closely with finance to ensure reconciliations are carried out periodically.
  • Ensure timely collections from the markets, and control credit ageing to the minimum level.
  • Healthy ageing clears over 60 days for PH, close pending issue for Key Accounts Customer, like Lulu, Farm, and Tamimi.
  • Achieved a monthly target IMS 2024.
  • New customer plan to increase number of doors by 20%.
  • Clear over 60 days' ageing.
  • Complete all BDA 2024 before April 2024.
  • Increased Tamimi, Lulu, and Farm new brand listings (Canderel new SKUs, Grenade, and Flora new brand).
  • Expanded client portfolio through diligent prospecting and networking.
  • Enhanced customer satisfaction with prompt resolution of queries and issues.
  • Educated customers about products or services for informed decision-making.
  • Conducted presentations to showcase product capabilities, driving sales growth.
  • Participated in trade shows, enhancing brand exposure, and generating leads.
  • Implemented effective pricing strategies for a competitive advantage.
  • Spearheaded meetings with clients to maintain rapport and drive repeat business.
  • Developed sales strategies for increased market share.
  • Fostered strong relationships by nurturing key accounts, and providing exceptional customer service.
  • Provided post-sale support, fostering long-term customer loyalty.
  • Identified potential business opportunities through industry research and analysis.
  • Maintained detailed records of sales activities to aid future strategic planning.
  • Monitored competitor activity, enabling proactive business decisions.
  • Negotiated contracts to secure beneficial deals for the company.
  • Managed sales performance, resulting in consistent achievement of targets.

Key Account Unit Manager

Vita Food Company
Al-Dammam, Saudi Arabia
12.2015 - 02.2018

Traditional trade supervisor

Arabian Trading Supplies
Khobar, KSA
08.2010 - 10.2015
  • Handling Key Accounts markets ( Carrefour, Tamimi, Lulu, Farm, Danube & Nesto )
  • Conduct an inspection visits to stores with sales representatives to ensure the execution of the sale basics properly and make sure you have all the varieties of products in the agreed areas
  • Random check for cash discounts, and making sure not to force the amount of items required by major customers
  • Ensure collection process according to procedures and policies agreed upon the company
  • Verification of the level of spending in the various promotions in line with the agreed budget
  • Training and motivating salespeople on the basis of sale and inform senior client manager with all the emerging information to raise the level of the team and reporting to achieve the objectives of the region in general
  • Required to update the data accurately and on time from major customers such as the director of (the level of inventory, pricing, daily sales, competition ...), and ensure the continuity of the team reporting
  • Propose positive thoughts have a direct positive impact or indirectly to work
  • Submit to the problems of all customer solutions and make decisions and corrective actions to them
  • Leadership and prepare the meetings the morning to train and motivate the team to achieve monthly targets
  • Achieve 2023 sales target by 7% over
  • Handling all suppliers' invoices and closing their accounts monthly
  • Recording and posting entries to general ledger and ledger accounts
  • Preparing monthly trial balance
  • Achieve Sales target annual average % 95
  • Management team made up of several individuals and directing them towards achieving the desired goals .
  • Handling the staff files and company's data base system .
  • Handling A Class super market ..

Education

Bachelor's degree - Law

Cairo University
01.1999 - 12 2003

Skills

  • Accounting
  • Account management
  • Decisions Makings
  • Employee Training
  • FMCG
  • Forecasting
  • Key Account Development
  • Leadership
  • Management
  • Market Planning
  • Negotiation
  • Sales Management
  • Sales Operations
  • Team Building
  • Team Leadership
  • Team Management
  • Time Management

Certification

  • Finance for Non-Finance, 03/01/23, Joint Efforts Distinctive Training
  • Problem-Solving, 09/01/20, Taktika

Custom

Team Building Knowledge, 01/01/24, 03/01/24, Project objective about increasing team knowledge (products, aging, Cus BDA, How to close deals, delegation tasks to be ready for next step)

Languages

English
Upper intermediate
B2

Timeline

Sales Manager

TAMER Group
02.2018 - Current

Key Account Unit Manager

Vita Food Company
12.2015 - 02.2018

Traditional trade supervisor

Arabian Trading Supplies
08.2010 - 10.2015

Bachelor's degree - Law

Cairo University
01.1999 - 12 2003

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Ashraf Ramadan