Overview
Work history
Education
Skills
Certification
Languages
PROFESSIONAL DEVELOPMENT
VOLUNTEERISM AND ACTIVITIES
Timeline
Generic

ASHWAQ S. ALRASHIDI

Saudi Arabia

Overview

10
10
years of professional experience
2015
2015
years of post-secondary education
1
1
Certification

Work history

Marketing & Public Relations Manager

Al Hayat Medical CO.
Hail, Saudi Arabia
07.2024 - 01.2025
  • Develop and enhance social media platforms while building a sustainable customer base.
  • Create and implement marketing strategies to strengthen brand identity and increase awareness.
  • Manage various marketing campaigns, including digital, traditional, and event-based initiatives.
  • Plan and oversee events, global awareness days, and health campaigns both inside and outside the complex.
  • Establish strategic partnerships with various sectors to enhance community engagement and brand positioning.
  • Propose and execute innovative ideas to strengthen brand identity and expand its reach.

Member of Hail Youth Council

Hail Youth Council
Hail, Saudi Arabia
01.2023 - 12.2023
  • Worked directly with the Prince of Hail region, his Deputy, and the Council Secretary to discuss and develop initiatives serving the youth of the region.
  • Participated in regular meetings to propose and implement plans for enhancing youth skills and capabilities.
  • Organized training courses and events aimed at empowering youth in various fields.

Marketing Manager

Alahli Advances Vision CO.
Hail, Saudi Arabia
11.2021 - 05.2023
  • Developed and implemented marketing strategies, monitoring key performance indicators (KPIs) to assess the effectiveness of campaigns.
  • Managed and organized several external events, including the “Health in Your Steps” event in collaboration with the Hail Municipality, which had a significant positive impact in the region.
  • Launched and managed the company's TikTok account, which became one of the leading medical accounts in the region and gained widespread popularity.
  • Played a key role in public relations, securing strategic partnerships for the company, including with the Saudi Arabian Sports Federation.
  • Prepared detailed reports on marketing campaigns and events, analyzing their outcomes.
  • Leveraged external events to gather visitor data .

Public Relations and Marketing Officer

Holiday Villa Hotel & Suites
Hail, Saudi Arabia
10.2020 - 08.2021
  • Enhanced and optimized the hotel's social media presence to increase engagement and brand awareness.
  • Developed and proposed innovative marketing strategies and ideas to attract customers to the hotel and its facilities.
  • Invited key investors, stakeholders, government and private sector leaders, as well as regional influencers, to visit and explore the hotel and its amenities.
  • Hosted high-profile guests, including princes, ministers, and industry leaders, ensuring a distinguished and memorable experience.
  • Established strategic partnerships with stakeholders to leverage the hotel's facilities and expand business opportunities.

Public Relations and Marketing Officer

Al Ahli General Medical Complex
Hail, Saudi Arabia
10.2016 - 08.2019
  • Developed and proposed innovative marketing strategies to enhance brand awareness and engagement.
  • Gained proficiency in Adobe Photoshop to create professional social media designs.
  • Conducted community outreach visits to establish strategic partnerships and strengthen public relations.
  • Organized and activated internal and external events to boost audience interaction.
  • Managed social media accounts, optimizing content to increase reach and engagement.
  • Prepared analytical reports on marketing campaigns and events to assess impact and improve strategies.

Intern

Ministry of Civil Service
Hail, Saudi Arabia
01.2015
  • Improved team communication by organising regular team meetings and discussions.
  • Increased team productivity by taking diligent meeting minutes.
  • Provided valuable support for successful company events and meetings.
  • Facilitated smooth operations within the department through organised file management and data entry tasks.

Education

Bachelor of Computer Science -

University of Hail

Skills

  • Creative vision
  • Brand understanding
  • Digital marketing expertise
  • Publicity campaign development
  • Integrated marketing communications planning
  • Public relations databases
  • Public speaking
  • Event planning and execution
  • Influencer outreach knowledge
  • Collaborative networking
  • Multitasking proficiency
  • Time efficiency
  • Interpersonal communication
  • Team Leadership
  • Microsoft Office Suite

Certification

Certified Marketing Management Professional CMMP,

  • International Institute of Marketing Professionals (IIMP), 2024

Languages

Arabic
Native
English
Fluent

PROFESSIONAL DEVELOPMENT

“Wa’ed” Program for Potential Leaders

  • Institute of Public Administration, The Academy for Developing Administrative Leaders Hail, Saudi Arabia | 2023

The Scientific Sessions in (Conference the Promising Opportunity and Comparative Advantages)

  • Hail Youth Council, Saudi Arabia | 2022

How to Formulate Policies

  • Alahli Medical, Saudi Arabia | 2022

Dialogue Session of Media and Creativity

  • Hail Confluence of Creativity, Hail, Saudi Arabia | 2021

English Course

  • Doroob , EF Online , Saudi Arabia | 2020

Successful Selling Skills

  • Doroob , Online , Saudi Arabia | 2019

Communication Skills Course

  • Al Ahli General Medical Complex, Hail, Saudi Arabia | 2018

Effective Communication Skills & Dealing with Others

  • Princess Alanood International Training Center, Hail, Saudi Arabia | 2016


VOLUNTEERISM AND ACTIVITIES

  • Participation and Organization in (Prince Abdulaziz bin Saad bin Abdulaziz Al Saud Award (Bassmah), 5th session), Hail, Saudi Arabia, 2022
  • Participation and Organization in (Hail Health Camp in Rally Hail Toyota 2022 Events), Hail, Saudi Arabia, 2022
  • Participation and Organization in (Your Steps into Your Health) Events, Hail, Saudi Arabia, 2022
  • Participation and Organization in (Saudi Confluence of Creativity), Najran, Saudi Arabia, 2021
  • Participation and Organization in (Chess Training Course for Children), Hail, Saudi Arabia, 2021
  • Participation and organization in the Training Course (How to Successfully Establish your Project) - Shell Intilaaqah Company, Hail, Saudi Arabia, 01/01/19
  • Participation and Organization in Saudi National Day (88), Hail, Saudi Arabia, 2018
  • Participation in the training program (Infection Control) - Al-Ruaya Technical Company for Training and Consulting, Hail, Saudi Arabia, 2018
  • Graduation Project (Medical Website for Clinics) For in the Final Exhibition, Hail, Saudi Arabia, 2015

Timeline

Marketing & Public Relations Manager

Al Hayat Medical CO.
07.2024 - 01.2025

Member of Hail Youth Council

Hail Youth Council
01.2023 - 12.2023

Marketing Manager

Alahli Advances Vision CO.
11.2021 - 05.2023

Public Relations and Marketing Officer

Holiday Villa Hotel & Suites
10.2020 - 08.2021

Public Relations and Marketing Officer

Al Ahli General Medical Complex
10.2016 - 08.2019

Intern

Ministry of Civil Service
01.2015

Bachelor of Computer Science -

University of Hail

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ASHWAQ S. ALRASHIDI