ASIM MUSHTAQ
Jeddah
Summary
Ambitious and optimistic. To develop the company where I work by applying everything I have & leaving a trail in life and a positive impact in the field of community service. A progressive learner.
Overview
15
15
years of professional experience
Work History
Director Finance (Commercial)
Saudia Dairy & Foodstuff Company (SADAFCO)
07.2023 - Current
- Created and implemented strategic, comprehensive business plans.
- Conduct in-depth analysis of competitors and market trends, leading to the identification of viable growth opportunities
- Research and report on internal and external factors impacting business performance, driving the achievement of top line and bottom line targets
- Provide valuable insights to the CEO/president and executive management team for decision-making
- Key part in enhancing cash flow through efficient management of working capital
- Active role as an effective business partner, collaborating with various departments to facilitate successful implementation of projects
- Evaluate potential risks in growth matrix for both new and ongoing deals, provide stakeholders with necessary information and guidance regarding these risks
- Cost control initiatives, route to market optimization, cost to serve approach
Manager Financial Planning, Analysis and Reporting
Saudia Dairy & Foodstuff Company (SADAFCO)
04.2019 - 07.2023
- Monthly management reporting booklet comprises financial results, cross functional information in comparison with functional KPI’s, dashboards & Industry information
- Monthly working capital reporting to senior team with useful information to support in decision making of Material planning, cash spend & liquidity position
- Lead the budgeting process and manage the continued development of budgeting, financial forecasts, and annual operational plan
- Capital budgeting, project Feasibility analysis, valuation using ROI, IRR, NPV, payback period, profitability Index
- Monthly activity-based costing (ABC) at the level of SKU, business unit, brand to improve the product mix profitability with corrective action
- Lead all the cost benefit analysis of Marketing & trade Marketing activities (sales promotions, campaigns, consumer compensations).
Senior Financial Analyst
Saudia Dairy & Foodstuff Company (SADAFCO)
01.2015 - 01.2018
- Preparing cost benefit analysis for ongoing sales & marketing activities
- Actively involved in product costing with detailed analysis like conversion cost by factory, capacity utilization and recipe cost alternatives
- Monitor factory work orders and communicate in case of abnormal variance in wastage
- Monthly overhead tracking with variance analysis compared to LY and budget
- Assist management in developing budgeting, financial forecasts, and annual operational plan
- Preparing profitability of top key customers on monthly basis.
Credit Controller
Saudia Dairy & Foodstuff Company (SADAFCO)
10.2010 - 11.2014
- Assess credit risk, analyze customer financial condition, and authorize credit limits as per credit policy
- Manage outstanding as per customer agreements and ensure timely payments before it turns to overdue, initiate proceedings when required, and to bring the outstanding to satisfactory conclusion
- Reconcile customer statements/billings
- Align with sales director to visit customers with sales team to build relationship with customers to resolve the issues with them
- Assist in cash Flow projection & forecasting and closely work with Finance manager.
Audit Trainee
M. Arshad and Company (Chartered Accountants)
01.2009 - 06.2010
- Engage in Audit programs of various companies to test financial statements and assess accounts for accuracy as per regulatory compliance
- Inspect internal systems and controls.
Education
Certified Management Accountant – CMA - Decision Making, Management accounting, Risk management, Budgeting & Forecasting, Corporate Finance
01.2023
Master’s in Business Administration – MBA - Finance
01.2018
Bachelor of Commerce – B.Com - Finance & Accounting
01.2009
Skills
- Leadership skills
- Microsoft Office
- Advance Excel Skills
- Problem Solving & Multi-tasking
- Team Player
- Ability to work under pressure & independent
- Problem-solving skills
Personal Information
- Date of Birth: 06/02/88
- Nationality: Pakistan
Languages
- English
- Urdu
- Arabic
Timeline
Director Finance (Commercial)
Saudia Dairy & Foodstuff Company (SADAFCO)
07.2023 - Current
Manager Financial Planning, Analysis and Reporting
Saudia Dairy & Foodstuff Company (SADAFCO)
04.2019 - 07.2023
Senior Financial Analyst
Saudia Dairy & Foodstuff Company (SADAFCO)
01.2015 - 01.2018
Credit Controller
Saudia Dairy & Foodstuff Company (SADAFCO)
10.2010 - 11.2014
Audit Trainee
M. Arshad and Company (Chartered Accountants)
01.2009 - 06.2010
Certified Management Accountant – CMA - Decision Making, Management accounting, Risk management, Budgeting & Forecasting, Corporate Finance
Master’s in Business Administration – MBA - Finance
Bachelor of Commerce – B.Com - Finance & Accounting
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