Asim Syed
Jeddah,Saudi Arabia
Summary
Business intelligence and supply chain management expert with proven skills in performance analysis. Proficient in Excel, Word, SAP, and Microsoft Dynamics, specializing in KPI monitoring and forecasting through advanced reporting applications. Strong time management and business ethics demonstrated in high-pressure environments. Committed to leveraging Six Sigma methodologies to optimize processes and drive growth.
Overview
13
13
years of professional experience
Work history
Senior Business Development & Planning Analyst
Thimar Al-Gharabia
Jeddah, Saudi Arabia
01.2025 - 07.2025
- Interacted with stakeholders to gather and analyse business requirements.
- Utilised data analytics tools to interpret complex datasets, delivering actionable insights.
- Identified optimisation opportunities and recommended solutions for enhanced efficiency.
- Liaised between business units and IT to align project goals effectively.
- Led projects from initiation to completion, adhering to budget constraints and timelines.
- Coordinated testing phases to validate solutions against business requirements.
- Prepared comprehensive reports for stakeholder review across various timeframes.
- Conducted regular reviews to ensure continuous process improvement.
Business Development Analyst
Happytime Toys for Kids (BinDawood Holdings)
Jeddah, Saudi Arabia
08.2020 - 12.2024
- Monitored and reported on sourcing performance analytics to identify trends.
- Ensured high customer satisfaction through exceptional sourcing services.
- Evaluated team's progress, identified shortcomings, and suggested improvements.
- Addressed customer complaints and provided after-sales support as needed.
- Supplied data and guidance to assist the sourcing team effectively.
- Reviewed pending orders and customer requests to enhance service quality.
- Cultivated strong, long-term client relationships for sustained growth.
- Compiled monthly reports on project status, sourcing performance, finances, and stock analysis.
Sales Operations Analyst
SAED Intl for Istigdam Services. (Al-Dabbag Group)
Jeddah, Saudi Arabia
03.2018 - 04.2020
- Designed and created a nationwide sales dashboard for enhanced visibility.
- Supervised analyst team to consistently achieve key performance indicators.
- Generated comprehensive sales reports for senior management review.
- Developed complex regional MIS incorporating multiple variables for detailed analysis.
- Analysed CBD lead actions and formulated necessary feedback mechanisms.
- Conducted quality checks on each CBD to ensure data integrity.
- Validated information daily to maintain accuracy and reliability.
- Updated all dashboards daily to reflect current metrics and trends.
National Sales Analyst
Al Wafi Al Takamol Pvt. Ltd. (BRF)
Jeddah, Saudi Arabia
01.2015 - 08.2017
- Company Overview: BRF
- Design and creation of nationwide Sales dashboard.
- Implementation of protocols for dashboards and MIS systems with the consultation of management.
- Preparation and generation of sales reports for the higher management.
- Feeding and extraction of the Numerical report from the database.
- Analyzing, scrutinizing and development of the sales targets' output reports.
- Daily updating of national stock database.
- Extraction of daily, weekly, and monthly national stocks report for the management and sales force.
- Design of complex regional MIS with multiple variables.
- Processing and Activation of sales discounts and free goods on SAP.
- Regular support services to the sales and marketing teams.
- BRF
- SPECIAL PROJECT: Leading & Collaboration with MENA Region Teams Including Kuwait, Oman, Qatar, UAE & Saudi Arabia.
- Defining basic retail execution protocols and developing statistically effective reporting incorporating the following variables: Basic SKU's, Pricing, Planogram, Shelves spacing.
- SPECIAL PROJECT: Collaboration with The Logistics Department for Reporting & Planning.
- Develop effective forecast models based on industry trends and demand patterns.
- Support management with risk assessments and mitigation activities.
- Propose and implement solutions to improve demand forecast accuracy.
- Successfully communicate forecast and inventory estimations to management.
- Monitor and report on significant changes in sales forecasts, budgets, and business strategies.
- Conduct monthly forecast maintenance.
- Address demand-related issues in a timely and effective manner.
Branch Sales Analyst
Al Wafi Al Takamol Pvt. Ltd. (BRF)
Jeddah, Saudi Arabia
03.2013 - 12.2014
- Extracted route plans from Dynamics for sales team optimisation.
- Collected sales orders from sales team to ensure accurate records.
- Coordinated with remote sales team to enhance collaboration and support.
- Communicated sales targets and achievements to motivate sales staff.
- Entered sales order forms into SAP daily to maintain data integrity.
- Generated requests for discounts, exclusive offers, and free goods for head office approval.
- Extracted raw sales data from SAP for analysis and reporting.
- Prepared daily, weekly, and monthly sales reports for branch manager and head office.
Educational Consultant
Universal for Int'l Education Service
06.2012 - 01.2013
- Entertaining clients and responding to client queries.
- Advising and preparing all relevant paperwork.
- Maintaining the office with petty cash.
- Cash management and handling of office expenses.
Education
Bachelors of Preparatory Program - Accounting & Finance
Indra Gandhi National Open University
JeddahSkills
- Advanced Excel and Word proficiency
- SAP systems training
- Business intelligence
- Microsoft Dynamics expertise
- Reporting applications
- InVan application experience
- Business performance analysis
- Time and stress management
- Business ethics
- Independent work
- Supply chain management
- Forecasting techniques
- Six Sigma methodology
- KPI monitoring
Languages
Fluent in English
Arabic
Urdu Native
Timeline
Senior Business Development & Planning Analyst
Thimar Al-Gharabia
01.2025 - 07.2025
Business Development Analyst
Happytime Toys for Kids (BinDawood Holdings)
08.2020 - 12.2024
Sales Operations Analyst
SAED Intl for Istigdam Services. (Al-Dabbag Group)
03.2018 - 04.2020
National Sales Analyst
Al Wafi Al Takamol Pvt. Ltd. (BRF)
01.2015 - 08.2017
Branch Sales Analyst
Al Wafi Al Takamol Pvt. Ltd. (BRF)
03.2013 - 12.2014
Educational Consultant
Universal for Int'l Education Service
06.2012 - 01.2013
Bachelors of Preparatory Program - Accounting & Finance
Indra Gandhi National Open University
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