Asmaa Hammad

Digital Marketing Specialist – [Thoug Restaurant], Dammam
2024 – present

• Managed social media platforms (content planning, photography, video editing, copywriting).
• Developed the restaurant menu and integrated it with major food delivery applications.
• Improved customer experience through direct engagement, quick responses, and personalized interactions.
• Executed influencer marketing campaigns that increased brand visibility and customer acquisition.
• Enhanced brand presence by aligning visual identity and digital communication strategies.

• Managed an Instagram store, overseeing daily operations including product sourcing from Amazon US and shipping to Saudi Arabia.
• Coordinated with a local embroidery manufacturer to produce custom orders tailored to customer specifications.
• Created and managed content for the Instagram account, including photography and videos to promote products.
• Communicated directly with around 40 customers daily, handling inquiries and orders while maintaining high customer satisfaction.
• Boosted monthly sales by approximately 20–30% through effective social media strategies, promotions, and engagement campaigns.
• Developed and maintained a strong brand identity on social media, increasing follower engagement and loyalty.