Assim Shamiyyah
Merchandising Manager
Riyadh
Summary
Experienced in market operations and skilled at creating detailed reports using Excel. Proven track record in planning, executing, and managing successful events for diverse clients and stakeholders, showcasing strong technical and analytical abilities to navigate complex projects effectively. Adept at leveraging data-driven insights to drive strategic decision-making and optimize operational efficiency. Skilled in fostering strong relationships with key stakeholders to ensure seamless project execution and exceed client expectations.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Account Manager
Brand Partners Middle East
02.2025 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Developed and delivered actionable reports that provided strategic insights, directly supporting the sales team in meeting targets.
- Led BDA implementation tracking for Many categories, achieving 100% compliance in Oral Care products and ensuring alignment with organizational standards.
Client Coordinator
Retail Performance Group - RPG
07.2021 - 02.2025
- Lead 200+ merchandisers, 13+ team leaders and 3 regional managers in the total universe 1600+ branches " MT and DS"
- Create many important reports using Excel in the form of dashboards, analyzing the data, and regularly presenting and explaining it to the client weekly.
- Ensuring clear understanding of all requirements for core distribution, Annual Merchandising Agreements, follow-up initiatives, attend planning sessions, identify/communicate projects, work with KA and their agencies as required to increase the value of the marketing ideas.
- Support monthly priorities process by accelerating the CRF process through the system to increase overall compliance on all retail requests
- Investigate, track and report on relevant competitive market activity.
- Active involvement with client on initiatives including brand & promotional marketing plans.
- Managed crisis situations with clients, minimizing impact on client satisfaction and company reputation.
- Trained new staff on client coordination best practices, elevating team performance.
Regional Merchandising Manager
Retail Performance Group - RPG
07.2020 - 06.2021
- Lead +75 merchandisers in the Central Region and provided Supervisors with an appropriate level of orientation & training
- Provide training to Merchandising supervisors & merchandisers on all aspects of a program including program/product knowledge, tools, materials and key success factors.
- Assist with recruitment and interviewing of candidates to ensure a constant database of “best candidates” for the Company, conduct final interviews, hiring decisions and offer employment to regional field teams.
- Control of all field expenses. Process and approve time & expense forms for payroll.
Field Merchandising Supervisor
Retail Performance Group - RPG
07.2019 - 06.2020
- Lead a team with +30 merchandisers on the ground, providing them with appropriate product knowledge, tools, and materials.
- Develop the journey route for each Merchandiser based on geography and efficiency
- Communicate effectively with the client (in-store section managers) to ensure the execution of the contracts, monthly initiatives, and weekly promotions.
- Implement +200 Displays across all customers.
Service supervisor
Abu Diyab Star Park
01.2016 - 12.2018
- Train, mentor, and motivate service staff to deliver exceptional service and uphold hotel standards.
- Monitor guest feedback and ensure prompt resolution of any issues or complaints to maintain high levels of guest satisfaction.
- Prepare daily reports on occupancy, service issues, and operational activities for management review.
- Ensure compliance with hotel policies, procedures, and safety standards.
User Acquisition
Careem · Freelance
01.2016 - 12.2016
- Plan, execute, and optimize digital marketing campaigns across various channels such as social media advertising.
- Manage Marketing budgets effectively to achieve maximum return on investment and ensure efficient allocation of resources across campaigns.
- Conduct market research to understand user behavior, preferences, and trends.
- Successfully spearheaded the establishment and leadership of a high-impact Growth Team that played a pivotal role in driving the substantial growth and success of the company to its current position.
Education
Bachelor of Business Administration - Projects Management
Midocean University
01.2023 -
Skills
Microsoft Office
Freelancer Work
Ushers Manager - Diriyah Nights
ROI ME
Dec.2022
- Lead +50 Hosts for 2 shifts daily.
- Organizing logistical operations, work schedules, and ensuring timely access to all employees
Ushers Manager - Saudi Games
ROI ME
Nov.2022
- Lead +10 Ushers Teams in 10 different locations.
- Organizing logistical operations, work schedules, and ensuring timely access to all employees, while ensuring that everyone performs their tasks correctly and on time without any shortcomings.
Ushers Manager - Global Health Exhibition
ROI ME
Oct.2022
- Lead + 120 Ushers during event period.
Ushers Manager - LEAP
ROI ME
Riyadh, Saudi Arabia
Feb2022
- Lead +160 Ushers during the event period.
Ushers Manager - @Hack Event
ROI ME
Riyadh, Saudi Arabia
Nov.2021
- Lead +100 Ushers during the event period and recruiting ushers and arranging the basics of work.
- Working with the Operations Team, provide exceptional service, same day response to enquiries and appropriate follow-up and follow-through on all commitments.
- Over deliver on client expectations by anticipating work, offering solutions and services before the client asks.
Timeline
Account Manager
Brand Partners Middle East
02.2025 - Current
Bachelor of Business Administration - Projects Management
Midocean University
01.2023 -
Client Coordinator
Retail Performance Group - RPG
07.2021 - 02.2025
Regional Merchandising Manager
Retail Performance Group - RPG
07.2020 - 06.2021
Field Merchandising Supervisor
Retail Performance Group - RPG
07.2019 - 06.2020
Service supervisor
Abu Diyab Star Park
01.2016 - 12.2018
User Acquisition
Careem · Freelance
01.2016 - 12.2016
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