ATLAL ALMESHARI
Riyadh,Saudi Arabia
Summary
Marketing and media planning professional with over 3 years of hands-on experience driving customer-focused campaigns and performance strategies in the telecom and digital sectors. Known for turning insights into impactful actions, managing complex campaign lifecycles, and working closely with clients and partners to meet ambitious goals. With a solid foundation in marketing management and psychology, I bring both analytical thinking and problem-solving to every project. Eager to keep evolving in dynamic environments while delivering measurable result.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Media manager
Publicis groupe
Riyadh
2025.10 - Current
- current client: Aramco
- Conducted thorough market research to identify emerging trends in the industry and adjust marketing strategies accordingly.
- Implemented timely updates on social media channels, ensured all posts aligned with overall branding strategy.
- Constructed detailed reports on campaign performance; utilised data to refine future initiatives.
- Balanced tight budgets whilst ensuring maximum impact from every advertisement campaign launched.
SENIOR EXECUTIVE - INTEGRATED PLANNING
Universal Media
2022.10 - 2025.11
- Company Overview: current client : stc (CBU and stc play)
- Planning, executing, and optimizing digital campaigns.
- Communicating with publishers across markets to launch and help improve campaign performance.
- Identifying and resolving issues by developing new process with the client to increase productivity and the quality of work.
- Presenting to clients weekly status and reporting call.
- Leading on stc play, identifying and reach target audience, evaluate campaign success, optimizing and reporting on campaign performance.
- Worked to achieve stc play 2022 KPI's of registrations on their App.
- Current client : stc (CBU and stc play)
- Improved staff retention and morale with consistent performance evaluations and team-building incentives.
- Allocated resources to teams and projects based on need, performance and availability.
DIGITAL MARKETING SPECIALIST
RSN
2022.07 - 2022.09
- Company Overview: health services app
- Managed social media accounts.
- Helped improving the application interface.
- Managed social media and SMS content with the marketing agency.
- Health services app
FTTH PARTNERS SPECIALIST
GO Telecom company
2021.12 - 2022.06
- Company Overview: commercial, b2c dep.
- Made FTTH journey plan.
- Managed marketing materials plan for customers and technicians.
- Provided up to date installation performance & Sales report.
- Managed customer care for quality check.
- Contracts validation and uploading.
- On boarding new FTTH sales partners.
- Commercial, b2c dep.
OFFICE ASSISTANT
NogaMedia
2016.09 - 2016.12
- Managed incoming phone calls and mails.
- Organised stationary orders and liaised with suppliers to meet business requests.
Education
Bachelor - Marketing Management with Psychology
UNIVERSITY OF SUSSEX
Brighton, UNITED KINGDOM 2017.01 - 2021.01
Skills
- Communication and networking skills
- Teamwork
- Independence
- Ability to work under pressure
- Multi-tasking
- Following instructions
- Delivering quality results
- Data collecting
- Innovative thinking
- Time management
- Project management
- Executive coaching and mentoring
- Data analysis and reporting
Languages
Arabic
Native
English
Fluent
Certification
Young leader blueprint - MCN academy
Timeline
Media manager
Publicis groupe
2025.10 - Current
SENIOR EXECUTIVE - INTEGRATED PLANNING
Universal Media
2022.10 - 2025.11
DIGITAL MARKETING SPECIALIST
RSN
2022.07 - 2022.09
FTTH PARTNERS SPECIALIST
GO Telecom company
2021.12 - 2022.06
Bachelor - Marketing Management with Psychology
UNIVERSITY OF SUSSEX
2017.01 - 2021.01
OFFICE ASSISTANT
NogaMedia
2016.09 - 2016.12