Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hi, Iโ€™m

AWAB ABUELHASSAN

Riyadh

Summary

Digital and Social Media Marketing Specialist | AI Content Creation | AI Automation | E-commerce | Full-Stack Developer | AI-Driven Web Development | Building High-Impact Digital Experiences | Business Operations | Brand Design.

  • Results-driven Digital Marketing and E-Commerce Specialist with full-stack web development capabilities, and proven expertise in driving measurable business growth across the hospitality, retail, and tourism sectors. Combine strategic marketing insight with technical execution to build and deploy high-impact digital experiences that deliver ROI.

Core Expertise: AI-powered content creation, AI automation, paid social campaigns (Meta Ads, TikTok Ads, Snapchat Ads, Google Ads), e-commerce optimization, social media funnels, brand design, business operations, and end-to-end web development (HTML, CSS, JavaScript, WordPress CMS).

Overview

14
years of professional experience

Work History

Orvi Design & Build
Riyadh

Experience Lead Web Developer & Digital Strategis
09.2025 - Current

Job overview

  • Led the end-to-end design, development, and deployment of a bespoke corporate website for a luxury architectural firm, resulting in a successful launch and high client satisfaction.
  • Engineered a fully responsive, bilingual (Arabic/English) front end using modern HTML5, CSS3, and JavaScript, featuring advanced interactive SVG animations, and a 'reveal on hover' portfolio.
  • Managed the seamless migration of the custom-built site to a WordPress CMS on Hostinger, including theme customization, plugin integration (WPCode, WPForms), and server-side cache troubleshooting. Established the brand's complete digital footprint by setting up and branding five social media channels, and a professional Google Workspace email system.
  • Managed the seamless migration of the custom-built site to a WordPress CMS on Hostinger, including theme customization, plugin integration (WPCode, WPForms), and server-side cache troubleshooting.
  • Established the brand's complete digital footprint by setting up and branding five social media channels, and a professional Google Workspace email system.

Family Restaurant
Khartoum

Co-Founder
01.2021 - 04.2023

Job overview

  • Launched and managed a restaurant.
  • Concept, design, operations, supplier, and inventory systems.
  • Led a team of 14 or more staff: recruitment, training, and performance.
  • Designed menus, customer experience, and marketing, achieving profitable growth.

Gazaz Gift Store
Khartoum

Store Manager
03.2016 - 01.2017

Job overview

  • Managed daily operations: stock, merchandising, and customer service.
  • Helped customers with product selection and personalized their products based on their needs.
  • Boosted sales via upselling and personalized service.
  • Client communication, exceptional client experience, and service.

Tourism agency & Student Recruitment Agency
Kuala Lumpur

Tourism Consultant & Student recruitment Agency
04.2012 - 03.2014

Job overview

  • Sold and promoted hotel stays, tourism packages, excursions, and event tickets through both on-site sales and online marketing.
  • Managed guided tours end-to-end, including bookings, logistics, and client support from arrival to departure, ensuring a seamless customer experience.
  • Successfully recruited and placed students across a variety of majors, universities, and educational institutions in Malaysia through persuasive outreach and personalized guidance.

Education

The Future University
Khartoum, Sudan

BBA from Bachelorโ€™s Degree in Information Technology - BTec
12-2026

University Overview

๐ŸŽ“ Meta Social Media Marketing Professional Certificate

Institution: Coursera
Status: In Progress
Focus: Social media strategy, content creation, analytics, and Meta Ads campaign management.

๐ŸŽ“ Google Digital Marketing & E-Commerce Professional Certificate

Institution: Google (via Coursera)
Duration: Aug 2025 โ€“ Mar 2026
Focus: SEO, SEM, social media campaigns, Google Ads & Analytics, e-commerce optimization, and digital marketing strategies.
Highlights: Hands-on projects and industry-recognized certification.

๐ŸŽ“ TikTok Ads & Marketing Certificate

Institution: TikTok
Duration: Aug 2025 โ€“ Dec 2026
Focus: TikTok Ads Manager, viral campaign strategy, and creative content production.
Highlights: Building brand presence through TikTokโ€™s algorithm and engaging younger audiences in GCC markets.


๐ŸŽ“ Snap Focus Digital Marketing Certificate

Institution: Snap Inc.
Duration: Aug 2025 โ€“ Dec 2025
Focus: Snapchat Ads Manager, audience targeting, campaign analytics, and creative optimization.
Highlights: Emphasis on measurable ROI and performance-driven brand growth.


๐ŸŽ“ Content Creator Professional Certificate

Institution: Adobe
Duration: Aug 2025 โ€“ Apr 2026
Focus: Digital design, creative media, and content creation.
Highlights: Practical training with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) to build professional, market-ready creative assets.


๐ŸŽ“ Business Communication Specialization

Institution: University of Colorado Boulder (via Coursera)
Duration: Aug 2025 โ€“ Dec 2025
Focus: Business and corporate communications, leadership, and presentation skills.
Highlights: Training in professional writing, consulting, and client-facing communication in global business settings.

Skills

    Web development and technology

  • Full-stack development
  • Front-end development (JavaScript, HTML5, CSS3)
  • WordPress development and deployment
  • Responsive web design
  • UX/UI design
  • Cross-browser compatibility
  • Database management systems (DBMS)
  • IT networking and information technology
  • Website consultation
  • Web deployment and maintenance
  • Artificial intelligence, automation, and digital innovation

  • Artificial intelligence (AI)
  • AI for marketing and content creation
  • AI content tools (RunwayML, Google VEO, ElevenLabs, Adobe Firefly)
  • AI motion effects and animations
  • AI content creation
  • Productivity and operations using AI tools
  • Creative design and content production

  • Branding and identity design
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  • Content creation and editing (Adobe, Canva, CapCut)
  • Cinematic video editing and visual storytelling
  • Creative optimization and market planning
  • svg animation
  • Creative marketing and storytelling
  • Digital design and media production
  • Digital marketing and advertising

  • Digital marketing strategy and management
  • Paid social advertising (Meta, TikTok, Google)
  • Google Ads and Analytics
  • Social media marketing (Facebook, Instagram, TikTok, Snapchat)
  • E-commerce optimization
  • Search engine optimization (SEO) and search engine marketing (SEM)
  • ROI optimization
  • Marketing campaign strategy and execution
  • Customer journey mapping and engagement
  • Acquisition marketing and profitable growth
  • Online communications and social media presence
  • Content marketing and online content creation
  • Business, leadership, and operations

  • Business operations management
  • Project management
  • Leadership and team leadership
  • Recruiting and training
  • Client relations and relationship building
  • Supplier relationship management
  • Cost control and operations management
  • Store and restaurant management
  • Tourism and hospitality marketing
  • Business growth strategies
  • Communication and professional skills

  • Leadership communication
  • Business communication
  • Marketing and social media training
  • Creative market planning and execution
  • Recruitment training
  • Customer experience and service management
  • Technical and analytical skills

  • Digital marketing analytics
  • Metadata and data entry
  • Database systems
  • Verification and validation (V&V)
  • sap leonardo
  • Information technology and system management
  • Languages

  • Arabic (Native)
  • English (fluent)

Languages

Arabic
First Language
English
Upper Intermediate (B2)
B2

Timeline

Experience Lead Web Developer & Digital Strategis

Orvi Design & Build
09.2025 - Current

Co-Founder

Family Restaurant
01.2021 - 04.2023

Store Manager

Gazaz Gift Store
03.2016 - 01.2017

Tourism Consultant & Student recruitment Agency

Tourism agency & Student Recruitment Agency
04.2012 - 03.2014

The Future University

BBA from Bachelorโ€™s Degree in Information Technology - BTec
AWAB ABUELHASSAN