AWAB ABUELHASSAN
Riyadh
Summary
Digital and Social Media Marketing Specialist | AI Content Creation | AI Automation | E-commerce | Full-Stack Developer | AI-Driven Web Development | Building High-Impact Digital Experiences | Business Operations | Brand Design.
- Results-driven Digital Marketing and E-Commerce Specialist with full-stack web development capabilities, and proven expertise in driving measurable business growth across the hospitality, retail, and tourism sectors. Combine strategic marketing insight with technical execution to build and deploy high-impact digital experiences that deliver ROI.
Core Expertise: AI-powered content creation, AI automation, paid social campaigns (Meta Ads, TikTok Ads, Snapchat Ads, Google Ads), e-commerce optimization, social media funnels, brand design, business operations, and end-to-end web development (HTML, CSS, JavaScript, WordPress CMS).
Overview
14
14
years of professional experience
Work History
Experience Lead Web Developer & Digital Strategis
Orvi Design & Build
Riyadh
09.2025 - Current
- Led the end-to-end design, development, and deployment of a bespoke corporate website for a luxury architectural firm, resulting in a successful launch and high client satisfaction.
- Engineered a fully responsive, bilingual (Arabic/English) front end using modern HTML5, CSS3, and JavaScript, featuring advanced interactive SVG animations, and a 'reveal on hover' portfolio.
- Managed the seamless migration of the custom-built site to a WordPress CMS on Hostinger, including theme customization, plugin integration (WPCode, WPForms), and server-side cache troubleshooting. Established the brand's complete digital footprint by setting up and branding five social media channels, and a professional Google Workspace email system.
- Managed the seamless migration of the custom-built site to a WordPress CMS on Hostinger, including theme customization, plugin integration (WPCode, WPForms), and server-side cache troubleshooting.
- Established the brand's complete digital footprint by setting up and branding five social media channels, and a professional Google Workspace email system.
Co-Founder
Family Restaurant
Khartoum
01.2021 - 04.2023
- Launched and managed a restaurant.
- Concept, design, operations, supplier, and inventory systems.
- Led a team of 14 or more staff: recruitment, training, and performance.
- Designed menus, customer experience, and marketing, achieving profitable growth.
Store Manager
Gazaz Gift Store
Khartoum
03.2016 - 01.2017
- Managed daily operations: stock, merchandising, and customer service.
- Helped customers with product selection and personalized their products based on their needs.
- Boosted sales via upselling and personalized service.
- Client communication, exceptional client experience, and service.
Tourism Consultant & Student recruitment Agency
Tourism agency & Student Recruitment Agency
Kuala Lumpur
04.2012 - 03.2014
- Sold and promoted hotel stays, tourism packages, excursions, and event tickets through both on-site sales and online marketing.
- Managed guided tours end-to-end, including bookings, logistics, and client support from arrival to departure, ensuring a seamless customer experience.
- Successfully recruited and placed students across a variety of majors, universities, and educational institutions in Malaysia through persuasive outreach and personalized guidance.
Education
BBA - Bachelor’s Degree in Information Technology - BTec
The Future University
Khartoum, Sudan12-2026
Skills
- Full-stack development
- Front-end development (JavaScript, HTML5, CSS3)
- WordPress development and deployment
- Responsive web design
- UX/UI design
- Cross-browser compatibility
- Database management systems (DBMS)
- IT networking and information technology
- Website consultation
- Web deployment and maintenance
- Artificial intelligence (AI)
- AI for marketing and content creation
- AI content tools (RunwayML, Google VEO, ElevenLabs, Adobe Firefly)
- AI motion effects and animations
- AI content creation
- Productivity and operations using AI tools
- Branding and identity design
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Content creation and editing (Adobe, Canva, CapCut)
- Cinematic video editing and visual storytelling
- Creative optimization and market planning
- svg animation
- Creative marketing and storytelling
- Digital design and media production
- Digital marketing strategy and management
- Paid social advertising (Meta, TikTok, Google)
- Google Ads and Analytics
- Social media marketing (Facebook, Instagram, TikTok, Snapchat)
- E-commerce optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
Web development and technology
Artificial intelligence, automation, and digital innovation
Creative design and content production
Digital marketing and advertising
- ROI optimization
- Marketing campaign strategy and execution
- Customer journey mapping and engagement
- Acquisition marketing and profitable growth
- Online communications and social media presence
- Content marketing and online content creation
- Business operations management
- Project management
- Leadership and team leadership
- Recruiting and training
- Client relations and relationship building
- Supplier relationship management
- Cost control and operations management
- Store and restaurant management
- Tourism and hospitality marketing
- Business growth strategies
- Leadership communication
- Business communication
- Marketing and social media training
- Creative market planning and execution
- Recruitment training
- Customer experience and service management
- Digital marketing analytics
- Metadata and data entry
- Database systems
- Verification and validation (V&V)
- sap leonardo
- Information technology and system management
- Arabic (Native)
- English (fluent)
Business, leadership, and operations
Communication and professional skills
Technical and analytical skills
Languages
Languages
Arabic
First Language
English
Upper Intermediate (B2)
B2
Timeline
Experience Lead Web Developer & Digital Strategis
Orvi Design & Build
09.2025 - Current
Co-Founder
Family Restaurant
01.2021 - 04.2023
Store Manager
Gazaz Gift Store
03.2016 - 01.2017
Tourism Consultant & Student recruitment Agency
Tourism agency & Student Recruitment Agency
04.2012 - 03.2014
BBA - Bachelor’s Degree in Information Technology - BTec
The Future University