Awab Habiballa

Joined a dynamic Seed Stage Con-tech start-up, establishing over 6+ major partnerships & implementing business development plans across 7 cities.

• Developed and launched a Partner Engagement strategy that increased distributor participation in promotional activities by 35%, resulting in a 20% increase in sales volume over a six-month period.
• Spearheaded the implementation of a Partner Portal UI , enhancing user experience and engagement, which led to a 40% decrease in customer success calls and a 25% increase in promotional downloads among distributors.
• Created channels of 15+ service providers/system integrators for our end users across the kingdom.
• Established and managed sales processes and channel partnerships to effectively increase ARR by 400k USD in 8 months.
• Led business development initiatives, forming strategic alliances with government & private entities such as PIF NDD , TGA, SCA & Esnad.

Founded Telematics SaaS startup providing B2B fleet management software solutions, based out of Khartoum and scaling to Mauritania and South Sudan, driving over 380k USD in annual recurring SaaS revenue during the second fiscal year.

• Deal closure of 18+ Tender bids (Public / Private / NGO), including Tarco Airlines, DAL , Sudanese Seaport Corporation, Sudanese Tax Chamber, Sudanese National Medicine board, BAPCO, etc.
• Implemented industrial solutions for fuel monitoring , cold chain logistics and air quality monitoring across F&B , mining & oil and gas industries.

Selected from 3,000+ candidates to build an industrial IOT startup as part of the Antler Venture Capital Residency,

• Establishing a new startup venture by extensively addressing ideation processes, market analysis & research, product design & validation, GTM, incorporation offers, term sheets, co-founder agreements, etc
• Approaching over 48+ corporate clients and signing 4+ MOUs with companies such as Sixt, Keeve & Cardinal mobility
• Developing interpersonal and professional relationships with senior members of the Saudi Arabian startup ecosystem enablers such as NTDP, Hala Ventures, BIM Ventures, SVB, GAIA, etc.

Consulted and managed over 30 SMEs and startups for both the Orange Corner - Dutch Enterprise Agency (RVO) incubation program and the SANAD - UNIDO/EU SME program.

• Brainstormed effective KPIs to measure performance more accurately
• Supported business development through the sales lifecycle with new clients and developed commercial opportunities in existing engagements, increasing revenue by 36% for DataQ.
• Advised on investor relations and strategy.