Ayah Mousa Hamad
Riyadh,Saudi Arabia
Summary
Social Media and Content Marketing Specialist with experience in content planning, campaign concepts, copywriting, and audience-focused communication. Skilled in creating clear, engaging content across different platforms while supporting brand and marketing objectives.
Overview
1
1
Certification
2
2
years of professional experience
Work history
Social Media Content & Growth Specialist
Optimiza app
Riyadh, saudi arabia
2026.05 - Current
- Created social media content for multiple platforms and channels.
- Wrote captions, scripts, and content plans for weekly publishing schedules.
- Collaborated with design and product teams to shape audience-ready posts.
Marketing Specialist
Jyad Capital
Riyadh
2025.11 - 2026.04
- Increased TikTok followers by 1000% through content.
- Boosted monthly views by 320% via finance-related content.
- Supported a lead generation campaign resulting in over 6000 organic qualified leads.
- Email marketing campaign achieving 41.9% average open rate of .
- Enhance engagement and organic traffic.
Marketing & Content Specialist
Headway Agency & Hayerd
Riyadh
2025.07 - 2025.11
- Assisted in creating over 50 short-form video contents through scripting and concept development.
- Supported content that aligned with brand tone and positioning.
- Collaborated with more than 200+ influencers and creators.
- Design social media visuals to enhance brand presence.
- Contributed to campaign targeting university students and fresh graduates.
Marketing Intern
Lenskart
Riyadh
2025.01 - 2025.07
- Conducted market research to support localization and audience understanding
- Executed digital marketing campaigns
- Managed social media content across platforms
- Managed on-ground event execution, including venue and vendor coordination
Education
Bachelor’s Degree - Business Administration
University of the People
2022.04 -
Associate Degree - Business Administration
University of the People
Skills
- Growth and performance marketing
- Content strategy
- Lead generation
- Copywriting
- Video editing
Certification
- IELTS Academic - Overall Band Score: 7.0
- Digital Marketing & E-commerce Certificate - Google
- Social Media Marketing Professional Certificate - Meta
- SEO Essentials Semrush
- McKinsey Forward Program
- AI Fluency: Framework & foundations & Claude 101 - Anthropic
LANGUAGES
Arabic – Native
English – Professional
Timeline
Social Media Content & Growth Specialist
Optimiza app
2026.05 - Current
Marketing Specialist
Jyad Capital
2025.11 - 2026.04
Marketing & Content Specialist
Headway Agency & Hayerd
2025.07 - 2025.11
Marketing Intern
Lenskart
2025.01 - 2025.07
Bachelor’s Degree - Business Administration
University of the People
2022.04 -
Associate Degree - Business Administration
University of the People