Ayman Asfour

• Accountable to CEO for all operational aspects of all sales and marketing across kingdom.
• Lead stores to market leading performance levels, taking business from sales of 800m SAR and net profit of 24m SAR in 2021 to 2022 performance of 930m SAR sales and 60m SAR net profit.
• Cities portfolio increased from 6 to 21 in less than 2 years.
• Identified appropriate marketing channels and target customers for campaigns.
• Completed in-depth reviews of market conditions and customer preferences.
• Conducted research to analyze customers' behavior, preferences and purchasing habits.

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
• Established foundational processes for business operations.

• Developed quarterly business plans to evaluate cost projections.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Improved supply chain to reduce materials costs and optimize distribution.
• Maintained P&L and shouldered corporate fiscal responsibility, resulting in Operation
• Achieved top sales in company for two consecutive years, growing annual revenue by 14%.

Hired, delegated and reviewed sales staff performance and provided comprehensive coaching in Customer Service , sales and Products knowledge.

• Achieved consistent budget targets with optimal expense controls and elimination of unnecessary waste.
• Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
• Managed weekly inventory transactions by creating templates to track optimal food and beverage stock.
• Coordinated weekly conferences with store associates to communicate sales and customer service goals.
• Coached 100 sales associates in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings 18%.
• Protected store from loss or theft by setting and enforcing clear security policies.

• Determine Purchase Budget with Re-order Level for all Store Departments.
• Analyzing and Maintaining Monthly & Weekly Reports.
• Supporting Promotions activities by Displays & Analysis.
• Maintain Product Availability & Re-order.
• Controlling Labors & Staff Cost.
• Follow Up Customer Service Stuff Performance.
• Increased sales by 13% vs last year

• Managing one of biggest hypermarket store in Saudi Turnover ( $55.000.000 yearly), Budget, Assortments, Stocks and Logistics Operations, Managing 12500m2 Selling Area, 11 Duty Managers, 300+ staff & Supervisors.
• Coordinating store layout according to catalog terms and special days
• Managing, coordinating and organizing all processes in store.
• Motivating sales staff to meet assigned sales and productivity goals.
• Managing all departments’ activities related to turnover and sales targets.

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Devised SWOT analysis to create and execute business plan supporting achievement of established quotas.
• Negotiated, prepared and signed contracts with clients.
• Generated new business with marketing initiatives and strategic plans.
• Organized and oversaw solid business portfolio bringing in 180 % of revenue objective in year 2014.

• Guided implementation of company-wide enterprise security strategy for network and hardware, disaster recovery, data protection and endpoint protection.
• Enforced alignment of project strategy with business objectives and made modifications to promote efficient project completion.
• Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
• Managed and motivated project teams to promote collaboration and keep members on-task and productive.
• Reviewed and assessed architecture design, implementation, testing and deployment needs to identify project requirements and costs

• Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.
• Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
• Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
• Collaborated with business users, technical teams, database administrators and testing teams during kickoff meetings, joint application designing and planning sessions to validate requirements.
• Communicated project plans and progress to key stakeholders, including project contributors, business, operational and technical resources.

• Established personnel performance metrics to encourage efforts toward common goals.
• Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.

• Resolved implementation and operation issues with product manufacturers.
• Resolved audit findings from disaster recovery tests and improved processes by updating procedures and providing verification in lab environment.
• Maintained licensing contracts with vendors.
• Established cost-saving measures and alleviated compliance risk through software license audits.
• Developed project plans identifying key issues, approaches and performance metrics.
• Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations.
• Introduced and implemented IT projects VOIP system and various application enterprises.

• Worked with software development team on reported errors and bugs on newly released software and assisted in deployment of release fixes.
• Determined hardware and network system issues using effective troubleshooting techniques.
• Managed customers' expectations of support and technology functionality in order to provide positive user experience.
• Installed, modified and repaired software and hardware to resolve technical issues.

• Set up hardware and software in optimal configurations to meet network performance requirements.
• Established, repaired and optimized networks by installing wiring, cabling and devices.
• Investigated and corrected problems with printers, copiers and other peripheral devices.
• Patched software and installed new versions to eliminate security problems and protect data.