AYMAN DARWAZEH
Riyadh,Riyadh
Summary
Transformational Global Hospitality & F&B Executive with 30 years of experience in operational transformation, franchise expansion, and multi-brand growth across GCC and USA markets. Led complex operations in hospitality and food & beverage sectors, driving profitability and sustainable performance. Developed scalable models and enhanced operational efficiency across 100+ locations, aligning strategies with long-term business objectives.
Overview
44
44
years of professional experience
Work History
Managing Director | CEO
SHAMOUKH Excellence Trading Company
Abha
01.2026 - Current
- Direct enterprise operations, strategic planning, and commercial performance initiatives across hospitality and food & beverage operations.
- Led enterprise transformation and operational restructuring initiatives to enhance scalable expansion, governance systems, and profitability.
- Lead organisational restructuring, workforce alignment, and operational efficiency initiatives improving commercial performance and execution discipline.
- Built governance systems, SOP frameworks, and KPI structures that supported scalable business growth.
- Supported sustainable expansion through operational governance and strategic leadership, driving performance-focused management systems.
Managing Director | General Manager | Corporate Chef
R.E.I.D. – Hotels & Restaurants Development
01.2011 - Current
- Lead enterprise hospitality operations focused on operational transformation, organisational scalability, commercial performance improvement, and customer-centric growth across multi-brand hospitality environments.
- Directed operational strategy, governance systems, and performance improvement initiatives across hospitality and restaurant operations.
- Enhanced profitability by streamlining operations, optimising labour, governing costs, and implementing commercial performance initiatives.
- Developed scalable SOPs, operational frameworks, training systems, and administrative structures supporting sustainable growth and operational consistency.
- Executed sales, marketing, and brand-positioning strategies to align with market growth objectives and meet customer expectations.
- Developed leadership capability frameworks, workforce planning models, and operational training systems to ensure long-term operational continuity.
Chief Operating Officer | Executive Chef
Saadeddin Sweets Co.
Riyadh
01.2022 - 01.2025
- Improved profitability through food cost optimisation, labour productivity enhancement, and supply-chain efficiency initiatives.
- Launched high-margin product lines to support premium brand repositioning and drive revenue growth.
- Developed scalable enterprise operating systems to ensure centralised governance and consistency across GCC markets.
- Led enterprise transformation initiatives across operations, production, product development, quality systems, and supply chain functions supporting organizational scalability and GCC expansion.
- Built KPI-driven operational cadence aligned with Board-level performance and growth objectives.
- Coordinated cross-functional operational leadership across operations, HR, production, QA, R&D, and supply chain functions.
Director – Business Development & Franchise | Business Development Consultant
A’amal Holding Company
01.2008 - 01.2019
- Designed scalable franchise and operating models supporting regional hospitality growth and expansion.
- Facilitated hospitality business expansion, franchise structuring, operational modelling, and commercial performance enhancement across multi-brand hospitality portfolios.
- Enhanced operational maturity, governance systems, and commercial effectiveness for hotel and restaurant brands.
- Led operational audits, improvement roadmaps, leadership capability development, and performance optimization initiatives.
- Created SOPs, operational manuals, pricing structures, menu engineering systems, and operational frameworks to ensure scalable execution.
Executive Director of Operations | COO | Corporate Chef
Albader Enterprise
01.2000 - 01.2007
- Facilitated opening and operational scaling of 100+ outlets across diverse hospitality and restaurant brands, enhancing brand presence.
- Led large-scale multi-brand hospitality operations focused on organisational scalability, operational governance, and performance optimisation.
- Built scalable operational architecture including SOPs, quality systems, governance frameworks, and structured training systems.
- Enhanced operational efficiency, forecasting accuracy, labour utilisation, and waste reduction through targeted initiatives.
- Developed leadership capability and operational execution in large-scale multi-unit environments, driving consistency and reliability.
Executive Hospitality & Food & Beverage Leadership
IHOP | J.W. Marriott | Sheraton Imperial Hotel | Radisson SAS Royal Hotel
01.1982 - 01.2000
- Built foundational executive leadership expertise across hospitality operations, food & beverage management, operational systems, customer experience, and multi-unit hospitality environments within leading international hospitality organizations across the United States.
- Enhanced operational leadership across hotel, restaurant, and food service operations to improve service delivery and guest satisfaction.
- Built foundational expertise in hospitality systems, operational excellence, customer experience, and leadership development.
- Facilitated franchise operations and streamlined hospitality scalability, workflow optimisation, and operational discipline initiatives to drive consistency.
- Cultivated expertise in governance systems and structured hospitality operations to support commercial performance and scalable execution.
Education
Bachelor of Science - Engineering
Universty Of District Of Columbia UDC
Washington D.C., USAExecutive Training - Project Management, Franchise Operations, HACCP Systems, Hospitality Operations, Operational Leadership & Performance Management
IHOP Academy
Los Angeles, USASkills
- Enterprise Transformation
- Operational Excellence
- Hospitality Management
- Multi-Unit Operations Management
- Strategic Planning
- Business Transformation
- Franchise Operations
- Operations Management
- Profitability Optimization
- Organizational Leadership
- Hospitality Operations
- Performance Improvement
- Change Management
- P&L Management
- Business Growth Strategy
- Operational Governance
- Scalable Operations
- Franchise Development
- Executive Management
- Operational Strategy
- Process Improvement
- Continuous Improvement
- Leadership Development
- Guest Experience Management
- Commercial Operations
- Organizational Development
- Business Operations
- KPI Management
- Restaurant Operations
- Hospitality Consulting
- Cost Management
- Performance Management
- Customer Experience
- Brand Development
- Team Leadership
- Enterprise Hospitality Transformation
- Multi-Brand Operational Governance
- Franchise Systems & Scalability
- Performance Optimization & KPI Leadership
- Organizational Capability Development
- Commercial & Operational Strategy
- Customer Experience Transformation
- Leadership Alignment & Team Performance
- Hospitality Growth & Expansion Strategy
Languages
English
Arabic
Custom Section
Global Hospitality & F&B Transformation Executive with 30+ years of leadership experience driving enterprise-scale operational transformation, franchise expansion, scalable growth, and multi-brand performance across GCC & USA markets., Experienced in leading complex hospitality and food & beverage operations across multi-unit, franchise, restaurant, hotel, and food production environments with a strong focus on operational governance, execution excellence, profitability optimization, and sustainable commercial performance., Track record leading and supporting operational performance across 100+ hospitality & F&B locations, contributing to the development of 11+ concepts, 8+ franchise systems, and 40+ commercial kitchen operations.
Websites, Portfolios and Profiles
https://linkedin.com/in/ayman-darwazeh-47095b142
Timeline
Managing Director | CEO
SHAMOUKH Excellence Trading Company
01.2026 - Current
Chief Operating Officer | Executive Chef
Saadeddin Sweets Co.
01.2022 - 01.2025
Managing Director | General Manager | Corporate Chef
R.E.I.D. – Hotels & Restaurants Development
01.2011 - Current
Director – Business Development & Franchise | Business Development Consultant
A’amal Holding Company
01.2008 - 01.2019
Executive Director of Operations | COO | Corporate Chef
Albader Enterprise
01.2000 - 01.2007
Executive Hospitality & Food & Beverage Leadership
IHOP | J.W. Marriott | Sheraton Imperial Hotel | Radisson SAS Royal Hotel
01.1982 - 01.2000
Bachelor of Science - Engineering
Universty Of District Of Columbia UDC
Executive Training - Project Management, Franchise Operations, HACCP Systems, Hospitality Operations, Operational Leadership & Performance Management
IHOP Academy