Ayman El Habashy

Core Competencies

• Led the creative vision and execution of integrated marketing campaigns across multiple industries, including food & beverage, healthcare, construction, hospitality, security solutions, industrial services, and technology.
• Directed high-end TV commercials, corporate films, branded documentaries, digital campaigns, and social media content from concept development to final delivery.
• Developed creative strategies that aligned business objectives with compelling visual storytelling and brand positioning.
• Managed multidisciplinary creative teams, driving collaboration among directors, cinematographers, producers, writers, designers, editors, VFX artists, and motion graphics specialists to deliver cohesive and high-quality projects.
• Oversaw all stages of production, including creative ideation, script development, storyboarding, casting, location scouting, filming, post-production, and final approval.
• Collaborated with C-level executives, marketing directors, and stakeholders, aligning creative efforts with business goals to create impactful visual campaigns that resonate with target audiences.
• Directed large-scale productions using cinematic filmmaking techniques while maintaining efficiency, quality, and budget control.
• Ensured brand consistency across television, digital platforms, social media, outdoor advertising, and corporate communications.
• Supervised multiple concurrent projects while managing production schedules, budgets, vendors, and external agencies.
• Implemented innovative production workflows and emerging technologies, utilising AI-powered creative tools to enhance production quality and streamline processes for diverse projects.
• Led creative presentations, client pitches, and campaign approvals for major national and regional brands.
• Mentored and developed creative talent, fostering a culture of innovation, collaboration, and excellence.
• Delivered award-quality visual content for clients across Saudi Arabia and the GCC, ensuring exceptional creative standards and measurable marketing impact.
• Maintained the highest standards of cinematic direction, visual aesthetics, storytelling, and production excellence across all media formats.
• Executive Creative Leadership
• Film Direction
• TV Commercial Production
• Creative Strategy
• Brand Storytelling
• Cinematic Advertising
• Corporate Film Production
• Creative Team Leadership
• Campaign Development
• Multi-Industry Marketing
• Video Production Management
• Art Direction
• Production Planning
• Client Relations
• Budget and resource management
• AI-Powered Content Creation
• Post-Production Supervision
• Visual Branding
• Cross-Functional Collaboration
• GCC Market Experience (Saudi Arabia, UAE & Egypt)

• Developed and executed comprehensive media strategies across social media, digital platforms, and video channels.
• Managed production and publishing of high-quality food recipe content across multiple digital platforms, enhancing audience engagement.
• Led a multidisciplinary team of photographers, videographers, editors, designers, and content creators.
• Planned and managed monthly content calendars aligned with marketing campaigns and audience trends.
• Directed food photography and commercial video productions to ensure premium visual quality and brand consistency.
• Optimised content performance through analytics and audience insights, driving strategic improvements in content reach.
• Coordinated with chefs, culinary specialists, and marketing teams to produce engaging recipe content.
• Managed paid and organic media campaigns to maximise reach, engagement, and audience growth.
• Oversaw brand identity across all digital channels, ensuring consistency in visual style and messaging.
• Tracked KPIs and generated performance reports, informing adjustments to content strategy and maximising ROI.
• Managed production budgets, media assets, and project timelines while delivering high-quality content under tight deadlines.
• Stayed up to date with social media trends, emerging platforms, and digital marketing innovations to maintain competitive content performance.
• Media Management
• Digital Marketing
• Content Strategy
• Social Media Management
• Food Photography
• Commercial Video Production
• Creative Direction
• Performance Analytics
• Brand Management
• Team Leadership
• Project Management
• Adobe Creative Suite
• Meta Business Suite
• Google Analytics
• Content Planning

• Developed and executed comprehensive media strategies across social media, digital platforms, and video channels.
• Managed the production and publishing of high-quality food recipe content for multiple digital platforms.
• Led a multidisciplinary team of photographers, videographers, editors, designers, and content creators.
• Planned and managed monthly content calendars aligned with marketing campaigns and audience trends.
• Directed food photography and commercial video productions to ensure premium visual quality and brand consistency.
• Optimized content performance using analytics, audience insights, and platform-specific best practices.
• Coordinated with chefs, culinary specialists, and marketing teams to produce engaging recipe content.
• Managed paid and organic media campaigns to maximize reach, engagement, and audience growth.
• Oversaw brand identity across all digital channels, ensuring consistency in visual style and messaging.
• Tracked KPIs and generated performance reports to improve content strategy and ROI.
• Managed production budgets, media assets, and project timelines while delivering high-quality content under tight deadlines.
• Stayed up to date with social media trends, emerging platforms, and digital marketing innovations to maintain competitive content performance.
• Media Management
• Digital Marketing
• Content Strategy
• Social Media Management
• Food Photography
• Commercial Video Production
• Creative Direction
• Performance Analytics
• Brand Management
• Team Leadership
• Project Management
• Adobe Creative Suite
• Meta Business Suite
• Google Analytics
• Content Planning

• Managed multi-million advertising campaigns for leading brands across Egypt, Saudi Arabia, and the UAE.
• Oversaw creative execution while maintaining the highest standards of visual storytelling and production quality.
• Led the execution of high-end television commercials and branded content from pre-production through final delivery.
• Directed on-set operations, ensuring seamless coordination between camera, lighting, art, sound, and production teams.
• Supervised production schedules, call sheets, shot lists, and daily filming activities to meet project deadlines.
• Collaborated with Creative Directors, Producers, and Clients to translate creative concepts into compelling visual productions.
• Optimized production workflows, budgets, and resources while ensuring efficient project delivery.
• Ensured compliance with brand guidelines, broadcasting standards, and regional market requirements.
• Successfully delivered TV commercials, digital campaigns, social media content, and promotional films under tight deadlines.
• Produced high-quality television commercials
• Led strategic direction for production projects
• Executed creative concepts effectively
• Managed multi-camera filming techniques
• Oversaw production management activities to enhance project efficiency
• Provided leadership on set for crew
• Coordinated team tasks to streamline production processes
• Created impactful commercial films
• Maintained effective communication with clients
• Managed project budgets and schedules to ensure timely delivery
• Executed broadcast and digital advertising strategies
• Gained experience in GCC market dynamics
• Coordinated with post-production teams to ensure the final content aligned with the creative vision and client expectations.

• Supported Director in planning and executing live and recorded television programs, ensuring alignment with creative vision.
• Oversaw program timing to guarantee smooth and accurate live broadcasts, minimising disruptions and maintaining audience engagement.
• Managed studio floor operations and coordinated talent movements during production.
• Facilitated communication between control room, production crew, camera operators, and presenters to enhance collaboration and efficiency.
• Supervised camera positions, scene transitions, and production workflow.
• Prepared production schedules, shooting rundowns, and cue sheets.
• Ensured all production elements were ready before live transmission or recording.
• Collaborated with technical teams to resolve on-air production issues efficiently.
• Supported rehearsals, script execution, and production logistics.
• Maintained high broadcast quality while meeting tight production deadlines.

Skills Highlighted

• Live TV Production
• Studio & Floor Management
• Rundown Planning
• Broadcast Operations
• Team Coordination
• Production Scheduling
• Time Management
• Communication Skills
• Problem Solving
• Multi-camera Production

• Streamlined IT processes by implementing innovative solutions.
• Directed system upgrades for improved efficiency.
• Achieved optimal server performance with regular maintenance.
• Led cross-functional teams to enhance project outcomes.

• Developed site layout using expert design techniques to create user-friendly interfaces.
• Created wireframes and mockups using advanced software tools, providing strong foundations for development teams.
• Designed custom graphics for enhancing visual appeal of websites.
• Balanced aesthetic considerations with technical functionality during web design process for optimal results.
• Prioritised usability in designs, significantly enhancing user experience across multiple projects.
• Resolved complex design issues using innovative solutions, leading to more efficient workflows.
• Conducted thorough testing on live websites to ensure optimal performance.
• Maintained updated knowledge of software upgrades, enabling use of latest tools in projects.
• Adapted quickly to changes in project specifications, ensuring timely delivery without compromising quality standards.
• Assisted junior designers in honing their skills through mentorship and guidance.
• Collaborated with developers to seamlessly implement design elements, ensuring alignment with project goals.