Ayman Khamis Ahmed

Managing Stada’s Consumer Healthcare portfolio across Nahdi Medical Company and currently expanding into other key accounts in Jeddah. Oversee brands in derma (Oilatum, Fito), hair care (Nizoral), VMS (Martians, Spektrum, Lunestil, Nature’s Aid), OTC (Radian, Septofort, Degasin), specialty (Versatis, Proxen), and Household (Zoflora).

Responsibilities include:

• Driving account growth through strategic partnerships, portfolio planning, and tailored activation programs which led to sell in growth 10.5% in Nahdi year-to-date and listing 27 SKUs from 7 different brands in 2025.
• Leading forecasting, promotional execution, and negotiation of trade agreements to ensure profitable growth.
• Analyzing account sales data, trends, and consumer insights to identify opportunities and optimize performance.
• Collaborating with cross-functional teams to secure product availability, visibility, and ROI.

• Assortment Planning:

- Strategically allocate products across various stores to maximize sales and profitability. (Handling assortment and distribution plan of over than 5000 SKUs from different categories in Medicine BU)
- Analyze sales data and market trends to optimize inventory levels and prevent overstock situations.
- Enhance cash conversion cycle through effective inventory management.
- Collaborate with Supply Chain, Demand Planning, and Category Management teams to align inventory with demand and sales forecasts.
Financial Planning and Forecasting:

- Develop detailed sales and profit forecasts, including gross margin projections, for upcoming months.
- Identify and analyze key drivers and building blocks required to achieve forecasted financial targets.
- Monitor financial performance against forecasts and adjust strategies as needed to ensure targets are met.
- Prepare and present financial plans and performance reports to senior management and stakeholders.

• Supply and Inventory Management:

- Ensured consistent availability of products in distribution centers and on store shelves to maximize sales and meet customer demand by achieving on shelf availability 95% of Medicine division
- Implemented strategies to minimize overstock and manage legacy inventory, optimizing profit margins.
Supplier and Partner Relations:

- Engaged in effective communication and negotiation with suppliers and external partners to secure favorable terms and ensure demand fulfillment.
- Negotiated contracts to improve margin mix and enhance overall profitability.
Performance Optimization:

- Focused on maximizing fill rates and improving inventory turnover.
- Developed and maintained strong relationships with suppliers to ensure reliable product supply and address any issues promptly.

• Fostered a positive work environment to increase employee morale.
• Conducted performance appraisals to identify areas of improvement.
• Liaised with head office regularly for updates and guidelines.
• Boosted customer satisfaction by implementing innovative sales strategies.