Aymen Khemili

• Manages and leads staff in achieving section's target.
• Ensures proper implementation of promotion activities to support higher sales results.
• ensures adequate involvement of section team in analyzing sales data to maximize business results.
• Assist & follows up with sales associates on individual achievements.
• Ensures full implementation of merchandise, planogram, display, seleable as per merchandise guidelines at section level.

chievement of better market share results achieved by Samsung in all categories (TV, REF, WM and RAC)

• Managing of 6 area managers spread over the entire Tunisian territory, 3 Data analysts, 40 Promoters and one promoters team leader.
• Analyze Merchandising team KPI’s and deliver oriented Coaching and mentoring sessions.
• Create the appropriate tools for seamless engagement with our key retail partners.
• Preparing a go-to-market plan for each new product.
• Analysis sell-through & sellout reports (sales support, sales programs, marketing activities ...)

• Define the right supplier that meets the brand needs.
• Choose the right line up of products that work with the Tunisian market.
• Setting distributor price structure, incentive and margins for retailers and wholesalers.
• Develop Mobile Business Retail & Marketing Strategies, annual action plan and budgeting for Tunisia.

Takeoff Motorola sell-through since his first month in the Tunisian market.

• Training and support the retails managers in Morocco and Algeria.
• Managing of 9 area managers spread over the entire Tunisian territory, 2 Data analysts, 100 Promoters and one promoters team leader.
• Setting distributor price structure, incentive and margins for retailers and wholesalers.
• Operators managing (Ooredoo, Orange and Tunisie Telecom) : orders, sell-out tracking and marketing plans.
• Product optimization focusing on higher profitability SKU’s and monitoring promotions ROI’s.
• Plan & Execute ATL Marketing Activities for both needs (improve Brand Awareness / Sell-Out improvement) through different Advertising Tools

Lenovo reaches 2nd place on the Tunisian market with 27% market share (source: IDC)

• Develop Mobile business retail & marketing strategies, yearly action plan and budgeting for Tunisia.
• Optimize product presence focusing on right product in the right place at the right time.
• Deployment of plans to increase the availability of products to reach more activated POS.
• Setting a go-to-market plan for each new product.
• Monitor progress towards our retail and marketing goals and best practices initiatives.

Achievement of the best product placement result achieved by Samsung in the region.

• Planning and reporting merchandising team weekly/monthly activities.
• Assist Field Force team in their day to day duties basing on Samsung Forecasting process.
• Help build/Apply Samsung Tunisia Merchandising Strategy.
• Weekly data collection: sales, stock, product placement and price control.
• Optimizing sales volume and profitability.

Competitor beaten for the first time in Branding / product visibility in points of sale (Tunis and Capbon area

• Weekly data collection : sales, stock, product placement and price control.
• Develop Samsung CE Client Database in Tunis and CBN region.
• Controlling stock levels based basing on seasonality.
• Delivering Training Sessions for FSM (Floor sales man).
• Negotiating with the managers of the points of sale to get the best locations (Golden place).