Aymen Khemili

• Develop and execute trade marketing strategies to increase brand visibility, market share, and sales performance across modern trade, traditional trade, and key accounts.
• Manage trade marketing activities for multiple brands, including Hitachi, Bissell, Electrolux, Admiral, Gibson, and RUUD.
• Lead Brand Activation activities for Sony, ensuring effective execution of promotional campaigns, product launches, and in-store customer engagement.
• Lead, coach, and develop a nationwide team of Merchandisers and Brand Promoters.
• Manage promoters' deployment across key retailers while optimizing coverage and productivity.
• Boosted sales by implementing targeted promotional activities.
• Improved brand visibility through creative in-store promotions and effective point-of-sale displays.
• Strengthened brand image with well-organised trade shows and exhibitions.
• Fostered positive relationships with retailers for improved shelf presence.
• Launched innovative loyalty programmes to increase repeat business.
• Choose appropriate channels for product promotion, maximising reach.
• Plan and execute national product launches, dealer conferences, roadshows, exhibitions, and training events.
• Coordinate logistics, venue management, supplier negotiations, event branding, and promotional materials.
• Executed training sessions for sales team, augmenting their skills and knowledge.

• Managing of 17 Area Managers spread over entire KSA (OR Channel & IR Channel) 80 FF, 150 Promoters, expert trainers and Data Manager, Analyst and Entry.
• Develop and implement operational strategies that align with Samsung Mobile’s goals
• Analyze market trends to identify opportunities for growth and innovation in mobile products.
• Analyze Merchandising team KPI's and deliver oriented coaching and mentoring sessions.
• Daily follow-up of attendance reports for all field team.
• Preparation, tracking of distribution plan of all POSM material (by element and targeted channel).
• Analysis sell-through & sellout reports (sales support, sales programs, marketing activities ...).
• Product optimization focusing on higher profitability SKU's and monitoring promotions ROI's.
• Analyze internal operations and identify areas for process enhancement.
• Improve quality, efficiency, productivity, reduce costs, increase profits & improve control measures.

• Manages and leads staff in achieving section's target.
• Ensures proper implementation of promotion activities to support higher sales results.
• Ensures adequate involvement of section team in analyzing sales data to maximize business results.
• Assist & follows up with sales associates on individual achievements.
• Ensures full implementation of merchandise, planogram, display, seleable as per merchandise guidelines at section level.
• Implemented new procedures for quicker response times.
• Improved team performance by initiating regular training and feedback sessions.
• Led team briefings to ensure clear communication of daily targets.

chievement of better market share results achieved by Samsung in all categories (TV, REF, WM and RAC)

• Managing of 6 area managers spread over entire Tunisian territory, 3 Data analysts, 40 Promoters and one promoters team leader.
• Analyze Merchandising team KPI’s and deliver oriented Coaching and mentoring sessions.
• Create appropriate tools for seamless engagement with key retail partners.
• Preparing a go-to-market plan for each new product.
• Analysis sell-through & sellout reports (sales support, sales programs, marketing activities ...)
• Formulated strategic plans, driving company growth and expansion.

• Define right supplier that meets brand needs.
• Choose right line up of products that work with Tunisian market.
• Setting distributor price structure, incentive and margins for retailers and wholesalers.
• Develop Mobile Business Retail & Marketing Strategies, annual action plan and budgeting for Tunisia.
• Enhanced regional market share through aggressive sales tactics.
• Developed annual budgets for optimal resource allocation.
• Analysed market trends for informed decision-making processes.
• Recruited high-performing sales team members, strengthening overall team capabilities.
• Enhanced sales performance, actively monitoring all leads and conversions.

Takeoff Motorola sell-through since his first month in Tunisian market.

• Training and support retails managers in Morocco and Algeria.
• Managing of 9 area managers spread over entire Tunisian territory, 2 Data analysts, 100 Promoters and one promoters team leader.
• Setting distributor price structure, incentive and margins for retailers and wholesalers.
• Operators managing (Ooredoo, Orange and Tunisie Telecom) : orders, sell-out tracking and marketing plans.
• Product optimization focusing on higher profitability SKU’s and monitoring promotions ROI’s.
• Plan & Execute ATL Marketing Activities for both needs (improve Brand Awareness / Sell-Out improvement) through different Advertising Tools

Lenovo reaches 2nd place on Tunisian market with 27% market share (source: IDC)

• Develop Mobile business retail & marketing strategies, yearly action plan and budgeting for Tunisia.
• Optimize product presence focusing on right product in right place at right time.
• Deployment of plans to increase the availability of products to reach more activated POS.
• Setting go-to-market plan for each new product.
• Monitor progress towards our retail and marketing goals and best practices initiatives.

Achievement of the best product placement result achieved by Samsung in the region.

• Planning and reporting merchandising team weekly/monthly activities.
• Assist Field Force team in their day to day duties basing on Samsung Forecasting process.
• Help build/Apply Samsung Tunisia Merchandising Strategy.
• Weekly data collection: sales, stock, product placement and price control.
• Optimizing sales volume and profitability.
• Led project coordination, resulting in timely delivery.

Competitor beaten for the first time in Branding / product visibility in points of sale (Tunis and Capbon area

• Weekly data collection : sales, stock, product placement and price control.
• Develop Samsung CE Client Database in Tunis and CBN region.
• Controlling stock levels based basing on seasonality.
• Delivering Training Sessions for FSM (Floor sales man).
• Negotiating with managers of points of sale to get all best locations (Golden place).