I have extensive experience in managing large-scale national and cultural projects, with a proven track record of leading initiatives that enhanced institutional presence and reinforced national identity both locally and internationally. My expertise spans project scope management, campaign execution, content development, creative production, and integrated communication strategies.
Key Projects:
Local Content & Government Procurement Authority
• Managed the full project scope including content, designs, monitoring, production, and promotion.
• Successfully delivered 15+ communication campaigns that strengthened the authority’s visibility and impact.
Riyadh International Book Fair
• Led marketing and communication campaigns for the fair.
• Oversaw outdoor campaigns, social media campaigns, and influencer activations.
• Developed creative content, visual designs, and innovative video production.
Saudi Founding Day
• Managed the coverage team for Founding Day events across multiple cities in the Kingdom.
• Ensured high-quality media coverage highlighting the historical and cultural identity of the occasion.
Literature, Publishing & Translation Commission
• Supervised strategic initiatives and projects under the commission.
• Directed major book fairs including Jeddah, Madinah, and Riyadh 2025.
• Oversaw planning, execution, and stakeholder engagement.
National Cultural Awards
• Managed the 5th edition of the National Cultural Awards project.
• Directed content creation, visual design, and the creative development of the award trophy.
• Delivered the 5th edition’s visual identity with 3D creative direction.