Hi, I’m
Bandar Alfadhel
Marketing | Products | Strategic Communication | Analytical Thinking
Riyadh
"Early to bed and early to rise makes a man healthy, wealthy, and wise"
Benjamin Franklin
Summary
An accomplished marketing professional with demonstrated success in developing and implementing strategic and creative approaches to drive market growth. Experience in fintech start-ups, excelling in go-to-market strategies, and investment products management. Highly adept at leveraging innovative marketing techniques to establish a strong presence in the competitive fintech landscape
Overview
9
years of professional experience
5
years of post-secondary education
2
Languages
Work History
Aseel FinancialRiyadh
Product Manager
2022.09 - Current (3 education.years_Label & 11 education.months_Label)
Job overview
- Led product vision, strategy, and roadmap for the platform and app, driving key product launches and feature releases.
- Conducted market research and data analysis to identify customer needs and optimize user experience. Built loyalty programs and UX to drive engagement and growth.
- Collaborated with cross-functional teams including engineering, design, and marketing to build innovative fintech products compliant with regulations.
Aseel FinancialRiyadh
Marketing Manager
2021.09 - 2022.09 (1 education.year_Label)
Job overview
- Planned and executed successful launch campaigns, driving over sign-ups targeted goal. Increased brand awareness in target market through PR, content, and social media efforts.
- Exceptional communication, and relationship building skills. Passion for strategic marketing, innovation, and building impactful digital brands.
- Experience launching new products and successfully entering new markets.
AnkerRiyadh
Assistant Marketing Manager
2020.08 - 2021.09 (1 education.year_Label & 1 education.month_Label)
Job overview
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Media Planning BTL/ATL/TTL design campaigns and communications.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
SABB TakafulRiyadh
Marketing Specialist
2019.06 - 2020.08 (1 education.year_Label & 2 education.months_Label)
Job overview
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Maintained high level of understanding of industry standards and trends.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Al Rajhi TakafulRiyadh
Marketing and Communications Assistant
2015.01 - 2015.08 (7 education.months_Label)
Job overview
- Coordinated with social media, public relations and other teams to execute product introductions.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Riyadh National HospitalRiyadh
Marketing and Public Relations Representative
2014.01 - 2015.01 (1 education.year_Label)
Job overview
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Supplied marketing expertise to all company departments.
- Planned and organized seminars, meetings and retreats.
Education
Maryville University of Saint LouisSt. Louis, Missouri, United States
Master of Arts from Strategic Communication And Leadership
2017.08 - 2019.05 (1 education.year_Label & 9 education.months_Label)
University Overview
- An innovative blend of communication and leadership theory and practice.
University of British ColumbiaVancouver, Canada
ESL Program
2015.10 - 2017.03 (1 education.year_Label & 5 education.months_Label)
Imam Muhammad Ibn Saud UniversityRiyadh
Bachelor of Arts from Public Relations, Advertising, And Applied Communication
2010.08 - 2014.01 (3 education.years_Label & 5 education.months_Label)
Skills
Strategic thinking
Business Development
Product development
Brand building
Timeline
Product Manager
Aseel Financial
2022.09 - Current (3 education.years_Label & 11 education.months_Label)
Marketing Manager
Aseel Financial
2021.09 - 2022.09 (1 education.year_Label)
Assistant Marketing Manager
Anker
2020.08 - 2021.09 (1 education.year_Label & 1 education.month_Label)
Marketing Specialist
SABB Takaful
2019.06 - 2020.08 (1 education.year_Label & 2 education.months_Label)
Maryville University of Saint Louis
Master of Arts from Strategic Communication And Leadership
2017.08 - 2019.05 (1 education.year_Label & 9 education.months_Label)
University of British Columbia
ESL Program
2015.10 - 2017.03 (1 education.year_Label & 5 education.months_Label)
Marketing and Communications Assistant
Al Rajhi Takaful
2015.01 - 2015.08 (7 education.months_Label)
Marketing and Public Relations Representative
Riyadh National Hospital
2014.01 - 2015.01 (1 education.year_Label)
Imam Muhammad Ibn Saud University
Bachelor of Arts from Public Relations, Advertising, And Applied Communication
2010.08 - 2014.01 (3 education.years_Label & 5 education.months_Label)