Summary
Overview
Work History
Education
Skills
Personal Information
Awards
Social Responsibility
Timeline
Generic

Basel Abdelmajid

Dubai

Summary

Marketing Professional | Regional Digital Strategist | Future Marketing Manager Award-winning digital marketer with proven success in driving growth through SEO, UI/UX, and omnichannel campaigns. Experienced in managing high-impact regional initiatives, leading cross-functional and freelance teams, and collaborating with global entities. Fluent in managing government, agency, and e-commerce projects across GCC and Europe. Ready to lead strategic marketing initiatives in a managerial role.

Overview

8
8
years of professional experience

Work History

Digital Marketing Executive

UAE General Civil Aviation Authority
Dubai
10.2023 - Current
  • Enhanced Instagram presence by 145% in 3 months (organic growth).
  • Launched a successful newsletter campaign to promote services and news.
  • Led SEO improvements across GCAA digital platforms (social, U.ae, Sharik.ae, gcaa.gov.ae).
  • Contributed to UI/UX improvements on GCAA's website using the UAE Design System.
  • Managed multi-platform content and strategy for campaigns such as Zero Bureaucracy, G4B, LoveYourSky.
  • Led internal workshops and managed event coverage across digital channels.
  • Led a team of freelance creatives for the GSAM initiative in collaboration with the International Civil Aviation Organization (ICAO).
  • Utilized HubSpot and Hootsuite to manage campaigns, schedule content, and track audience engagement.

Digital Marketing Executive

ASICS Arabia FZE
Dubai
08.2022 - 09.2023
  • Created TikTok account from 0 to 6K followers in 3 months (organic).
  • Increased Instagram by 9K in 6 months reaching 21.5K+.
  • Launched campaign exceeding KPIs by 130%.
  • Worked on E-commerce development and SEO for product launches.
  • Contributed to UI/UX for new regional website and localized content.
  • Managed regional campaigns, digital strategies, and retailer partnerships.

Digital Marketing Specialist

DNP – Dr. Nutrition
Dubai
07.2021 - 08.2022
  • Managed social media for LAPERVA & BodyBuilder across GCC, Spain, Germany.
  • Supported SEO and e-commerce enhancements for both websites.
  • Planned cross-platform campaigns (Google, Meta, Email).
  • Participated in Gulf Food and Arab Health events.

Digital Marketing Team Lead

Twision Creative Agency
10.2020 - 09.2021
  • Led a team handling multiple GCC clients in e-commerce and digital strategy.
  • Applied SEO best practices across client websites.
  • Managed Google Ads, Analytics, Merchant Center.
  • Oversaw content delivery using Sprinklr and Hootsuite.

Digital Marketing Specialist

NEOP Marketing Agency
03.2019 - 10.2020
  • Handled multiple client accounts in KSA, UAE, Qatar.
  • Developed social media content and managed SEO improvements.
  • Tracked and reported performance using Google Analytics and Sprinklr.

Marketing Manager

ZESSCO Team @ TIEC Egypt
02.2017 - 10.2017
  • Designed business model, market research, and product strategies.
  • Drafted business plans and led early-stage marketing planning.

Education

B.Sc. - Business Administration

Faculty of Commerce – English Section, Mansoura University
09.2017

Skills

  • SEO
  • UI/UX Collaboration
  • Marketing Strategy
  • Social Media
  • Google Analytics
  • Google Ads
  • Magento
  • WordPress
  • Laravel
  • Email Campaigns
  • Sprinklr
  • Hootsuite
  • Microsoft Office
  • Content Strategy
  • Business Development
  • Problem Solving
  • Time Management
  • HubSpot

Personal Information

Nationality: Egyptian

Awards

  • GovMedia Award – Campaign of the Year – Honored for strategic planning and impactful delivery of the 'LoveYourSky' national aviation awareness campaign.
  • Stevie Awards for Media & PR – Recognized for excellence in campaign execution and storytelling as part of the 'LoveYourSky' campaign with GCAA.

Social Responsibility

Team Member, Insan Project, Provided professional and financial support to underprivileged individuals to help them find employment and make better financial decisions.

Timeline

Digital Marketing Executive

UAE General Civil Aviation Authority
10.2023 - Current

Digital Marketing Executive

ASICS Arabia FZE
08.2022 - 09.2023

Digital Marketing Specialist

DNP – Dr. Nutrition
07.2021 - 08.2022

Digital Marketing Team Lead

Twision Creative Agency
10.2020 - 09.2021

Digital Marketing Specialist

NEOP Marketing Agency
03.2019 - 10.2020

Marketing Manager

ZESSCO Team @ TIEC Egypt
02.2017 - 10.2017

B.Sc. - Business Administration

Faculty of Commerce – English Section, Mansoura University

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Basel Abdelmajid