Basel A FAYAD
Riyadh,Saudi Arabia
Summary
Accomplished manager with a proven track record in B2B sales, known for analytical problem-solving and revenue maximisation. Demonstrates exceptional leadership by empowering high-performing sales teams and fostering a positive, goal-oriented environment. Adept at working under pressure, flexible, and motivated to drive team success while consistently achieving business objectives.
Overview
25
25
years of professional experience
2000
2000
years of post-secondary education
1
1
Certification
Work History
General Manager
AD Digitalize
Riyadh
02.2024 - 04.2025
- Establish Company Foundation: Define vision, mission, values, business plan, secure initial funding and resources, and ensure legal compliance.
- Build Organizational Structure & Hire All Staff: Design the initial structure, create job descriptions, manage full-cycle recruitment for all employees, and establish initial onboarding and compensation.
- Oversee Daily Operations & Finances: Manage daily activities, develop and control budgets, and monitor financial performance.
- Lead and Manage Performance: Set performance metrics, manage employee performance, provide feedback, and lead/motivate the team.
- Drive Strategy & Growth: Oversee sales, marketing, and product/service development (if applicable), and manage stakeholder relationships.
- Ensure Quality & Continuous Improvement: Maintain quality standards, identify areas for improvement, and implement changes.
- Communicate & Problem-Solve: Ensure effective communication, foster collaboration, and resolve operational issues.
- Represent the Company & Ensure Compliance: Act as the company's representative and maintain a safe and compliant workplace.
Sales Director
Attention, Media Al Misehal Group
Riyadh
02.2013 - 01.2024
- Analyzed business developments and monitored market trends.
- Directed the hiring, training, and performance evaluations for marketing and sales staff and supervised their daily activities.
- Met and exceeded set company sales targets by 80% (2014 - 2015), 5,000,000 USD over 2 years.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
- Conducted market analysis and monitored competitors activity.
- Designed and implemented strategic business plan objectives.
- Promptly resolved all customer requests, questions and complaints.
- Built relationships with customers and the community to establish long-term business growth.
- Negotiated prices, terms of sales and service agreements.
- Contacted new and existing MPU's, Local Agencies and Direct Customers in GCC to build a long term business relationship.
- Improved operational systems, processes and best practices that guarantee the best services to the clients.
Sales Manager of KSA, Bahrain & Kuwait
Faden Media Agency
Riyadh
04.2008 - 01.2013
- Responsible for the Region's forecasting and sales tracking.
- Evaluate market trends and gather competitive information, identify trends that affect current and future growth of regional sales and profitability.
- Disseminate information to sales representatives, corporate marketing and sales operations.
- Increased sales volume by 2,000,000 USD by adding 15 new big accounts in the targeted market segment in 2009.
- Negotiated prices, terms of sale and service agreements.
- Supported the sales team in writing proposals and closing contracts.
- Increased revenue by 28% within the first year as Sales Manager in 2008.
- Built relationships with customers and the community to establish long-term business growth.
- Hired 3 sales representatives over an 8 month period.
Area Manager of Aramco Outlets
Café Najjar - Al Moaibed Trading Group
Khobar
09.2006 - 03.2008
- Clearly and promptly communicated pertinent information to staff, such as large reservations or last-minute menu changes.
- Organised special events in the restaurant, including receptions, promotions and corporate lunches.
- Created new events and promotions which exceed the sales by 15%, and increased our brand awareness.
- Correctly calculated inventory and ordered appropriate supplies.
- Strategically developed effective marketing plans to increase sales and profits while managing costs.
- Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Developed, implemented and managed business plans to promote profitable food and beverage sales.
- Met, greeted and encouraged feedback from customers and used feedback to implement positive changes within the restaurant.
Sales Manager
Chem Tech Company
Manama
12.2005 - 06.2006
- Develops specific plans to ensure revenue growth in all company's products.
- Provides quarterly results assessments of sales staff's productivity.
- Collaborates with General Manager to develop sales strategies to improve market share in all product lines.
- Collaborates with General Manager to establish and control budgets for sales promotion and trade show expenses.
- Holds regular meetings with sales staff.
Sales Executive
Napco Company INDEVCO Group
Manama
12.2003 - 12.2005
- Maintaining and developing relationships with existing customers in person.
- Gathering market and customer information.
- Negotiating on price, costs, delivery and specifications with buyers and managers.
- Closed the assigned sales target in the 2nd month of each quarter, the increased of the sales volume was 30%.
- Increased the market share of the company products in targeted market segment by 3% of the market volume.
- Checking the quantities of goods on display and in stock.
- Recording sales and order information and sending copies to the sales office.
- Reviewing my own sales performance, aiming to meet or exceed targets.
- Gaining a clear understanding of customers' businesses and requirements.
- Attending team meetings and sharing best practice with colleagues.
Outlet Supervisor
Café Najjar - Al Moaibed Trading Group
Manama
07.2001 - 11.2003
- Daily sales report to outlet manager.
- Prepare the weekly schedule, ensuring adequate staffing of the restaurant at all times.
- Supervise and assist the restaurant staff on a daily basis.
- Assist with processing the daily cash sheets in conjunction with other supervisors and outlet manager.
- Meet and greet all customers.
- Preparing Daily report of the required food and items.
- Dealing with restaurant suppliers.
- To assist with maintaining high standards of quality control, hygiene, health and safety.
Marketing Executive
Sanita Company - INDEVCO Group
Beirut
02.2000 - 07.2001
- Communicating with target audiences and managing customer relationships.
- Managing the production of marketing materials, including leaflets, posters, flyers, merchandising and others.
- Conducting market research, for example using customer questionnaires.
- Supporting the marketing manager and other colleagues.
- Working closely with visual-display staff and department heads to decide how goods should be displayed to maximize sales.
- Monitoring slow sellers and taking action to reduce prices or set promotions as necessary.
- Gathering information on customers' reactions to products.
- Analyzing the previous season's sales and reporting on the current season's lines.
- Liaising with buyers, stores, suppliers and distributors.
Education
Technician Superior degree - Hotel Management : Hospitality
Hotelier Institution
Skills
- Analytical problem solver
- Accomplished manager
- B2B sales
- Reliable
- Revenue and profit maximization
- Problem solving
- Ability to work under pressure
- Teamwork
- Goal-orientated
- Empowers high-performing sales teams
- Positive and upbeat
- Flexible
- Leadership
- Motivated team player
Certification
- 2005, International computer Driving Licence (ICDL) Certificate, Bridge Training Solution, Manama, Bahrain
- 2016, Sports Marketing Course, Qatar Olympic Academy, Doha, Qatar, 11/06/16 - 11/10/16
- 2001, Cafe Najjar MDC training program, Cafe Najjar, Beirut, Lebanon, 06/27/01 - 07/27/01
Accomplishments
- 01/09/17, Created and organized a friendly football match between Galatasaray club from Turkey and Ettifaq club from Saudi Arabia at Prince Mohammed Bin Fahed Stadium.
- 09/28/16 - 10/08/16, Supported our sister company Live entertainment to organize a big international event called the Illuminate show.
- 03/17/17 - 03/18/17, Supported our sister company Live entertainment to organize a big international event called the Monster Jam show.
- 03/01/13, Established a new media in KSA - advertising mupi inside the petrol station, and developed the concept of this medium to be one of the most popular medium in KSA within 1 year.
- 02/15/09 - 02/20/09, Managed all the related issues of the participation of Faden Media Agency in Media and advertising exhibitions.
- 12/01/03 - 12/01/05, Sustained 15% annual sales growth for 2 consecutive years by introducing innovative sales and marketing techniques.
- 02/01/00, I was one of the 6 most successful employees of the first Merchandising team in Sanita Company- Indevco Group, the team achieved amazing results by increasing sales volume, improving the marketing abilities and many other benefits for the company, this positive results encouraged the company to develop the department and give more authorities to the team.
Languages
Arabic
Native
English
Fluent
Personal Information
- Date of birth: 01/19/76
- Nationality: Lebanese
- Marital status: Married
Custom
References upon request
Timeline
General Manager
AD Digitalize
02.2024 - 04.2025
Sales Director
Attention, Media Al Misehal Group
02.2013 - 01.2024
Sales Manager of KSA, Bahrain & Kuwait
Faden Media Agency
04.2008 - 01.2013
Area Manager of Aramco Outlets
Café Najjar - Al Moaibed Trading Group
09.2006 - 03.2008
Sales Manager
Chem Tech Company
12.2005 - 06.2006
Sales Executive
Napco Company INDEVCO Group
12.2003 - 12.2005
Outlet Supervisor
Café Najjar - Al Moaibed Trading Group
07.2001 - 11.2003
Marketing Executive
Sanita Company - INDEVCO Group
02.2000 - 07.2001
Technician Superior degree - Hotel Management : Hospitality
Hotelier Institution
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