Bashar Mikati
Riyadh,Saudi Arabia
Summary
Regional Sales Director with 26+ years of experience driving enterprise growth and leading large-scale digital transformation across KSA and EMEA. Owns and manages $70M+ P&L, consistently delivering 25% YoY growth while leading a 300+ cross-functional organization across sales, delivery, and operations. Acts as executive sponsor for Tier 1 clients, building C-level partnerships and driving complex, multi-year transformation programs across Financial Services, Government, and Enterprise sectors. Recognized for expanding market share, strengthening strategic accounts, and delivering scalable, high-impact business growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Director – Enterprise Sales & Digital Tra
Netways
Riyadh
01.2024 - Current
- Own full regional P&L exceeding $70M+, delivering sustained 25% YoY growth
- Lead a 300+ cross-functional organization across Sales, Presales, Delivery, and Operations
- Define and execute regional go-to-market strategy across Enterprise, FSI, and Public Sector
- Act as executive sponsor for Tier 1 clients, driving large-scale digital transformation programs
- Built and scaled a dedicated Financial Services vertical, serving top-tier Saudi banks.
- Strengthen strategic partnerships and ecosystem to expand market share and pipeline growth
Senior Strategic Accounts Director (FSI)
Huawei Technologies
Riyadh, Saudi Arabia
01.2021 - 12.2023
- Led strategic Financial Services accounts, managing complex multi-year enterprise transformation programs
- Owned full end-to-end sales cycles with C-level stakeholders (CEO, CIO, COO)
- Secured multiple first-of-their-kind wins in KSA (SDWAN, Smart Branch, Storage solutions)
- Drove account growth and pipeline expansion through structured strategic planning
- Collaborated with partners and internal teams to deliver large-scale, high-value deals
- Mentored senior sales team members, improving pipeline health and forecast accuracy
Country Sales Manager
Atos
Riyadh, Saudi Arabia
01.2020 - 12.2021
- Owned national sales strategy with a $30M+ budget, driving revenue growth and market expansion
- Repositioned Atos as a digital transformation partner across cloud, AI, and analytics
- Built and expanded strategic partnerships to strengthen market presence and deal pipeline
- Acted as executive sponsor for key enterprise and government engagements
Senior Services Sales Manager
Microsoft
Riyadh, Saudi Arabia
01.2017 - 12.2020
- Managed $40M+ services business, leading regional sales and customer success operations
- Expanded Financial Services accounts from $500K to $6M+, driving significant revenue growth
- Closed major enterprise deals across Dynamics, Azure, and digital platforms
- Increased long-term services annuities and Premier Support adoption
- Positioned Microsoft as a trusted advisor for mission-critical programs
Country Manager – Sensing & Productivity Solutions
Honeywell
Riyadh, Saudi Arabia
01.2016 - 12.2017
- Led national sales operations and managed a 17-member cross-functional team
- Owned strategic relationships with major clients including Saudi Airlines, MOH, and Almarai
- Built and scaled the partner ecosystem, driving revenue growth and market reach
- Positioned solutions to address both short-term operational needs and long-term productivity goals
Senior Enterprise Sales Manager & Deputy Western R
Microsoft
Jeddah, Saudi Arabia
01.2011 - 12.2016
- Owned enterprise sales strategy with an $18M+ annual quota
- Grew key banking accounts significantly (e.g., SNB to $8M annually)
- Led first Office 365 deployment in Saudi FSI sector
- Delivered large-scale CRM, collaboration, and cloud transformation programs
- Supported regional leadership as Deputy Western Region Manager
Senior Sales & Channel Manager
Cisco
Riyadh, Saudi Arabia
01.2006 - 12.2011
- Managed $8M annual sales target across enterprise and partner channels
- Built and led Tier 1 partner ecosystem to drive channel revenue growth
- Delivered large-scale projects across hospitality and real estate sectors
Education
Bachelor of Business Administration - Business Marketing & Advertising
American University of Technology
LebanonSkills
Commercial leadership
- P&L Ownership & Revenue Growth
- Enterprise Sales Strategy
- Strategic Account Development
- Large-deal negotiation
Transformation & Delivery
- Digital Transformation (Cloud, CRM, AI)
- Go-to-Market Strategy
- Partner Ecosystem Development
- Executive Stakeholder Engagement
Certification
- AWS Certified Cloud Practitioner
- Microsoft Leadership & Cloud Programs
- Digital Transformation, AI & Data Strategy
- Deal Pursuit & Negotiation
- Cisco & Schneider training
Languages
English
Proficient
C2
Arabic
Proficient
C2
Timeline
Regional Director – Enterprise Sales & Digital Tra
Netways
01.2024 - Current
Senior Strategic Accounts Director (FSI)
Huawei Technologies
01.2021 - 12.2023
Country Sales Manager
Atos
01.2020 - 12.2021
Senior Services Sales Manager
Microsoft
01.2017 - 12.2020
Country Manager – Sensing & Productivity Solutions
Honeywell
01.2016 - 12.2017
Senior Enterprise Sales Manager & Deputy Western R
Microsoft
01.2011 - 12.2016
Senior Sales & Channel Manager
Cisco
01.2006 - 12.2011
Bachelor of Business Administration - Business Marketing & Advertising
American University of Technology