Experienced executive with more than 20 years progressive career in Freight Forwarding and Logistics. Proven success in management, leadership, operational excellence and organizational development with keen understanding of elements of Logistics and Freight Forwarding business. Recognized for inspiring management team members to excel and encouraging creative work environments. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Forward-thinking and proactive with achievements across sales, marketing, advertising and executive management with strong communication skills and in-depth knowledge of market trends, sales strategies and business regulations.
Overview
25
25
years of professional experience
12
12
Certificates
Work History
Deputy Chief Executive Officer
Al Majdouie Logistics
Jeddah
02.2022 - Current
Increased company revenue by 20% through aggressive new market strategies.
Co-Create the 3 years strategic plan of the company and review it every quarter to evaluate the compliance and the plan results.
Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
Established foundational processes for business operations.
Built productive relationships with industry partners and competitors to support strategic business objectives.
Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Identified new revenue generation opportunities to maximize bottom-line profitability.
Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
Worked with department heads to address team needs and offer high-level support for everyday operations.
Directed market expansions to propel business forward, meet changing customer needs.
Meeting with key clients to address any issues and provide accurate solutions to maintain clients satisfaction and increase the share of business.
Work closely with finance team to create the annual budget, review financial statements and find solutions for any issues may arise.
Supervise the collection process and provide solutions.
Western Region General Manager
Al Majdouie Group
Jeddah
06.2020 - 01.2022
Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans
Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets
Applied performance data to evaluate and improve operations, target current business conditions, and forecast needs
Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
Devised, deployed and monitored processes to boost long-term business success and increase profit levels 10%
Implemented operational strategies and effectively built customer and employee loyalty
Held weekly meetings with the Sales and all departments managers to identify techniques to overcome sales obstacles
Developed and maintained relationships with major customers such as Sabic,
Petro Rabigh and Aramco, and suppliers through continual communication and service evaluation
Identified and capitalized on community business opportunities with effective networking
Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands
Managed budget implementations, employee reviews, training, schedules and contract negotiations
Increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions
Assessed financial statements and KPI reports to evaluate all departments performance, develop targeted improvements and implement changes resulting in fully utilizing the assets, reducing costs and matching client’s requirements
Created, developed, managed and executed effective business plan to align strategic decisions with long-term objectives and communicated company vision and objectives to motivate teams
Worked directly with management, COO and Freight Forwarding, Clearance,
Transportation and Warehousing Managers to brainstorm, discuss strategy and mitigate operations issues
Directed work of the entire Western Region team which consist of more than 2,500 members from the departments of the Freight forwarding, custom clearance, Transportation, Accounting and sales teams to deliver exceptional client experiences
Improved productivity while reducing staffing and operational costs by 20%
Received superior customer service satisfaction scores for two consecutive quarters
Reviewed performance data to monitor and measure productivity, goal progress and activity levels
Enforced quality assurance protocols to deliver ideal customer experiences
Supported regulatory compliance by overseeing all audits to verify protocol adherence
Evaluated suppliers by assessing quality, timelines and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency.
Western Region Clearance Manager
Al Majdouie Group
Jeddah
10.2016 - 05.2020
To participates in the development and preparation of short-term and long-range
strategic plans and budgets based upon broad organization goals and objectives
and S&OP plans
Supervise & control day to day activities of Custom Clearance function and ensure
Department KPI's are maintained, displayed and achieved
Ensure and Oversee the clearance procedure of the import and export shipments
with a total volume of 150,000 container per year
Coordinate with Members of Government and any other regulatory bodies such as
Customs, Ministry of Trade, Economic Department, SFDA etc
To solve any issues may appear and provide smooth customs clearance procedure
Established and maintained productive working relationships with staff to resolve
operational difficulties and to promote interdisciplinary, collaborative approach to
customer service provision
Work with the Freight Forwarding Manager and Transportation manager on the
strategic plans to expand the business and to resolve problems, improve operations
and provide exceptional customer service
Developed standard operating procedures and document workflows for current
and future process steps
Created and managed knowledge base to offer staff and customers immediate
informational access to services and organization
Developed and executed go-to-market plans and facilitated internal organizational
readiness
Created positioning and key messages to differentiate business solutions and services
in market
Cultivated and nurtured relationships with customers in strategic vertical markets to
support ongoing definition of differentiated product value
Increased customer satisfaction and repeat business through relentless pursuit of
resolutions to problems arising from the freight forwarding, protecting company
reputation and loyal client base
Drove the customs clearance operational improvements that resulted in significant
savings and improved profit margins
Conducted field visits and met corporate customers for business development
Maintained regular contact with clients and identified opportunities to deliver added
value to client relationships
Conducted field visits and met corporate customers for business development
Maintained regular contact with clients and identified opportunities to deliver added
value to client relationships
Chief Operating Officer
Portrex Logistics Provider
Jeddah
06.2015 - 09.2016
To participates in the development and preparation of short-term and long-range
strategic plans and budgets based upon broad organization goals and objectives and
S&OP plans
Then recommend my adoption to the Chief Executive Officer
To Direct internal operations to achieve plans and budgeted results and other
financial criteria, and to preserve the capital funds invested in the enterprise
To develop and establish operating cost-reduction strategies and policies consistent
with the CEO's broad objectives to increase the profit of the organization, and insures
their adequate execution
And evaluate the results of overall operations regularly and
systematically, and reports these results to the CEO
Insures that all activities and operations are performed in compliance with the Saudi
regulations and laws governing business operations
To direct the development and establishment of adequate and equitable personnel
policies throughout the organization, including compensation policies and employee
benefit plans
Insures that the interests and welfare of employees as individuals are
preserved and protected
Contracts management for all vendors and clients with final approval and decision
authority
Cross functional team management
Drove industry-leading profit increase by transforming production process and
aligning sales targets to meet dynamic industry conditions
Maintained agile, responsible organization with sustained revenue growth by
monitoring industry forecasts, honing budgets and adjusting marketing strategies
Built and strengthened productive and valuable industry partnerships to drive
collaboration, engagement and revenue stream development
Refined organizational structure to consolidate, streamline and delineate necessary
functions
Developed and implemented new strategies and policies in collaboration with
executive partners to establish and achieve long-term business objectives, providing
company with strong and sustainable organizational leadership
General Manager
Hala Supply Chain Services
Jeddah
08.2012 - 04.2015
Set the procedural rules, regulations and decisions to facilitate the performance
of the department's personnel
Prepare the annual budget for the department and set the plan and strategies
to achieve this budget
Identify the main goals both long and short term to achieve for the department
and to meet the expectations of management
Planning the strategy to make sure all the desired goals achievable and
measurable through KPI's report
Plan the cost efficiency and reducing the operational costs through the possible
alternatives and sources selections
Developing the working team through training, advisory and leadership in order
to achieve optimal use of human resources
Regular meetings with senior management to set the goals for the entire
company and discuss the plans and strategies to achieve them
Transformed the division's budget from 1 million to 7 million within 3 years
The divisions growth was 250%
Taking the company from depending on 1 client to be depending on more than
10 clients
Alliancing with Hellman's and UTI international freight forwarders and becoming
their exclusive agent in Saudi Arabia
Developed and executed targeted relationship and account development
strategy
Conducted training and change management processes to improve operations
Established logistics policy including mode, carrier and supplier agreements that
benefited overall business
Improved quality processes for increased efficiency and effectiveness
Identified and resolved process issues to encourage smoother procedures, more
efficient workflow and overall business growth
Freight Forwarding and Clearance Manager
Hala Supply Chain Company
Jeddah
05.2011 - 08.2012
Manage the major freight agents and enrolling into the new and major networks
in the freight forwarding sector
Coordinating with the transportation and Warehouse general managers to
ensure the work –flow and targets are achieved and the full logistics services are
provided
Discuss the strategic plans with the management to provide an accurate and
realistic perspective before implementing the plans
Solving any problem, we might face with the governmental authorities by finding
a legal gap to be used and the best practice to be used
Controlling and supervising the major projects for the major clients such as SABIC
and KAPSARC
Planning the full logistic needs for the clients and creating the solutions for all the
difficulties and complications the client might face
Lead the work team through strong yet flexible leadership to inspire the team to
achieve the best results and reach the company's goals
Work on achieving the annual budget, follow up the implementation of the
plans and strategies of the department
Measure the performance of the operations department through KPI's as per
company's standards
Solved the customers' dissatisfaction issues due to bad communications
between the different department by leading the team members and setting
appropriate solid process to be followed
Unconventional solutions for several shipments with special requirements were
invented
Budget was achieved by 125%
KPIs achievement was 94%
Developed and executed plans to monitor standard process adherence
Converted community contacts into potential clients through networking,
consistency and credibility
Equipped and organized facility to comply with company strategy for online and
offline quality controls
Operation Manager of Freight Forwarding &Clearance
Hala Supply Chain Company
Jeddah
11.2009 - 03.2011
Establishing a network of reliable agents all around the world through attending
all the different exhibits and meetings
Managing the operation team to handle the door – to – door shipping service
and ensuring the best services are obtained with the best rates and the safety of
the cargo from the factory to the client's warehouse by choosing the best freight
forwarding agent and establishing a good relationship with them
Managing the customs clearance department and set the annual plan for both
import and export shipments
Controlling safety handling of cargo (Bulk & containers) and organizing and
managing cargo delivery from port to warehouse and vice versa
Assist in managing the transportation department in regards of the containers to
be received safely by the client's warehouse, and the distribution of the client's
goods all around the kingdom and the GCC countries
Generate monthly and yearly performance reports for the bord of directors to
measure and review performance and processes of the freight forwarding
division in Saudi Arabia
A network of reliable agents around the world was established so the best
service and rates are obtained
95% of shipments are cleared and delivered within targeted lead time
97% of
the clients are satisfied
Adhered to established policies, procedures and compliance for satisfactory
audit rating
Researched competitive solutions and maintained competitive market
comparisons and evaluations
Export Department Supervisor
United Arab Shipping Company
Jeddah
01.2008 - 10.2009
Discuss current related subject with General operation manager on daily basis
Arrange & distribute task among employees within the department with
coordination with GM of Operation
Evaluate employees performance
Coordinate with all employees to enhance our services
Make monthly vessels schedule & send it to the customers
Follow up with containers releases procedures to provide maximum quality
services
Follow up with containers movement
Issue reefer containers release & follow up with it until loading
Prepare weekly & monthly reports for VIP customers
Coordinate with tycoon control & alert customers of delaying the containers
Follow up with export detention and coordinate with marketing department
Follow up with Arabic & English manifest and make sure that all are delivered on
proper time
Make sure that all manifests are uploaded in Saudi EDI
Make sure that all manifests are sent to the loading terminal on time
Make sure that all Arabic & English manifests are sent to Jeddah Islamic port
Make sure that all agents are getting header in Saudi EDI
Receive and check up on our partners manifests before send them to the JIP
Issuing privet letter to investigator
Send correction letters for vessel arrival to Saudi Custom
VIP customer's key
account
Follow up with uploading the manifests into CDS
Check & sign the Export original B/L after making sure everything is in order
Follow up with VIP customers freight manifests & send them with OBL to
customers
Developed and executed targeted relationship and account development
strategy
Investigated and resolved customer complaints to foster satisfaction
Collaborated with team to define business requirements for organizational
processes, achieve productivity standards and adhere to accuracy standards
Tracked customer shipment requirements to improve customer satisfaction while
increasing service efficiencies
Sales Executive
United Arab Shipping Agencies Company
Jeddah
01.2006 - 12.2007
Cold calling to arrange meetings with potential customers to prospect for new
business
Identify business opportunities by identifying prospects and evaluating their
position in the industry; researching and analyzing sales options
Visit potential customers for new business and provide customers with quotations
and negotiate the terms of an agreement for the required service (door to door,
door to port or port to port)
Gather market and customer information to identify new markets and business
opportunities
Listening to customer requirements and gaining a clear understanding of
customers' businesses and requirements to provide solutions tailor-fitted to his
needs
Place the bookings for the customers and coordinate with our agencies around
the world to handle the shipment as requested by the customer
Maintaining and developing relationships with existing customers in person and
via telephone calls and emails;
Updating the customer with the status of his shipment on daily basis
Keep updated record of freight charges for all the ports around the world and
providing them to the customers whenever requested
Challenging any objections with a view to getting the customer to buy
Researching the market and gather information about the competitors to ensure
the best service is provided with the best rates
Reviewing my own sales performance, aiming to meet or exceed targets
Attending team meeting and sharing best practice with colleagues
Prepares reports by collecting, analyzing, and summarizing information.
Marketing Executive
United Arab Shipping Agencies
01.2000 - 12.2005
Liaising and networking with a range of stakeholders including customers, colleagues,
suppliers and partner organizations
Communicating with target audiences and managing customer relationships
Analyzing and investigating price, demand and competition
Devising and presenting ideas and strategies
Monitoring performance
Maintaining and updating customer databases
Organizing and attending events such as conferences, seminars, receptions and
exhibitions
Conducting market research, for example using customer questionnaires and focus
groups
Contributing to, and developing, marketing plans and strategies
Monitoring competitor activity
Supporting the marketing manager and other colleagues
Preparing daily and weekly reports
Customer Service
Yousef Bin Ahmad Kanoo
12.1998 - 02.2000
Attracts potential customers by answering service questions; suggesting information
about other services
Opens customer accounts by recording account information
Maintains customer records by updating account information
Resolves service problems by clarifying the customer's complaint; determining the
cause of the problem; selecting and explaining the best solution to solve the problem;
expediting correction or adjustment; following up to ensure resolution
Maintains financial accounts by processing customer adjustments
Keep track of the container deposits payments, refunds and demurrage payments
Recommends potential services to management by collecting customer information
and analyzing customer needs
Prepares service reports by collecting and analyzing customer information
Contributes to team effort by accomplishing related results as needed
Operator
Jeddah Islamic Port
Jeddah
06.1997 - 10.1998
Control the arriving and sailing vessels
Communicate with the vessel's communications officer for vessel's details
Coordinate with the port's pilot for birthing
Give the permeation and the birth number for aligning
Education
Bachelor of Science - Chemical Marine Science
King Abdul Aziz University
11.1996 - 01.1997
Skills
Policy development and optimization
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Certification
Courses in the English language from the ELS Institute
Timeline
Deputy Chief Executive Officer
Al Majdouie Logistics
02.2022 - Current
Western Region General Manager
Al Majdouie Group
06.2020 - 01.2022
Western Region Clearance Manager
Al Majdouie Group
10.2016 - 05.2020
Chief Operating Officer
Portrex Logistics Provider
06.2015 - 09.2016
General Manager
Hala Supply Chain Services
08.2012 - 04.2015
Freight Forwarding and Clearance Manager
Hala Supply Chain Company
05.2011 - 08.2012
Operation Manager of Freight Forwarding &Clearance
Hala Supply Chain Company
11.2009 - 03.2011
Export Department Supervisor
United Arab Shipping Company
01.2008 - 10.2009
Sales Executive
United Arab Shipping Agencies Company
01.2006 - 12.2007
Marketing Executive
United Arab Shipping Agencies
01.2000 - 12.2005
Customer Service
Yousef Bin Ahmad Kanoo
12.1998 - 02.2000
Operator
Jeddah Islamic Port
06.1997 - 10.1998
Bachelor of Science - Chemical Marine Science
King Abdul Aziz University
11.1996 - 01.1997
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