Basma Ismaiel
Medical Representative
Jeddah,Mecca Region
Summary
Results-driven Product Specialist (Medical Devices) with over 5 years of cross-sector experience in medical devices and infant nutrition. Proven track record of 115%+ target achievement, territory growth, and scientific engagement with top-tier hospitals in Saudi Arabia. Known for ethical, evidence-based promotion and maintaining 90%+ customer retention. Actively seeking a new challenge in a growth-driven organization.
Overview
8
8
years of professional experience
1
1
Certification
Work history
Medical Representative
PHARMALYS LABORATORIES
Jeddah
01.2025 - 08.2025
- Promoted Primalac infant nutrition line: Primalac 1, 2, 3, CMA, HA, Pro, LF
- Covered 12+ key hospitals and clinics including King Fahd Armed Forces Hospital, National Guard Hospital, King Faisal Specialist Hospital, King Abdulaziz University Hospital, Faqeeh, IMC, Samir Abbas, Andalusia, Suliman Habib, New Jeddah, UDH, Nahdi Care, Saudi Airlines, Al Salama Hospital and Hala Bin Laden.
- Achieved 115% of quarterly sales target in Q1 2025
- Delivered over 20 scientific detailing sessions to pediatricians and nutritionists within 6 months
- Maintained over 90% customer retention rate by providing excellent follow-up and support
- Supported product visibility in pharmacy chains through regular stock checks and achieved 85% product availability rate.
- Impact: Boosted sales by 115% in Q1 2025 and maintained 90%+ retention through effective hospital engagement.
Product specialist (Medical Devices)
ZIMMO
Jeddah
10.2023 - 12.2024
- Promoted ENT and Surgical devices (Otopront, BienAir)
- Covered King Fahd Armed Forces Hospital, National Guard Hospital, King Faisal Specialist Hospital, Faqeeh Hospital
- Developed relationships with more than 30 specialists across top-tier hospitals
- Increased device market presence by 20% within covered territory
- Conducted 10+ clinical demos and technical presentations
- Impact: Expanded ENT device presence by 20% through specialist outreach and clinical demos.
Medical Representative
Abbott Nutrition
Jeddah
11.2017 - 08.2023
- Promoted leading pediatric nutrition products: Similac Max Pro, Pediasure, Similac Arize
- Grew territory sales by 60% between 2018 and 2022
- Conducted more than 400 scientific meetings and face-to-face detailing sessions with HCPs annually
- Ranked among top 5 performers in the region for three consecutive years
- Provided regular insights into market trends, contributing to 20% growth in brand market share
- Engaged with pharmacy chains including Al Nahdi to support product availability and visibility.
- Impact: Ranked top 1 regionally and helped increase brand share by 20% through deep market insights and HCP engagement.
Education
Bachelor's degree -
Mansoura University
Skills
- Strategic Territory Management
- Scientific Product Detailing & Presentations
- KPI Tracking & Data-Driven Decisions
- Competitive Market Analysis
- MOH & WHO Code Compliance
- Effective Communication & HCP Engagement
- Cross-Functional Team Collaboration
- Adaptability in Dynamic Environments
- Problem Solving & Proactive Attitude
- Results Orientation & Accountability
Certification
- Advanced Medical Representative – Medical Union Academy, 2016
- WHO Code Compliance Training – In-house (Abbott), 2020
- Digital Detailing Course – Udemy, 2024
- Marketing Fundamentals & Sales Strategy – Coursera, 2023
Languages
Arabic: Native
Native
English: Fluent
Fluent
Additional information
- Transferable Iqama
- Valid Saudi Driving License
- Own a Vehicle
- Open to Relocate Across KSA
References
References available upon request.
Timeline
Medical Representative
PHARMALYS LABORATORIES
01.2025 - 08.2025
Product specialist (Medical Devices)
ZIMMO
10.2023 - 12.2024
Medical Representative
Abbott Nutrition
11.2017 - 08.2023
Bachelor's degree -
Mansoura University
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