Basmah Saies
Riyadh
Summary
Creative and detail oriented fashion designer with a strong background in concept development, garment construction and trend analysis. Adept at communicating design vision to cross-functional teams, including visual merchandising, technical teams and manufacturers. Proficient at delivering designs that align with brand identity and market demand.
Overview
6
6
years of professional experience
Work History
Fashion designer
Imtiaz Alarabia
Riyadh
09.2024 - Current
- Researched trends, colors, textiles and consumer preferences.
- Created design concepts based on trends, target market and brand identity.
- Created technical drawings for garment production.
- Sourced fabrics, trims and other materials based on design, quality, and budget considerations.
- Collaborated with manufacturers to create prototypes.
- Conducted fittings and refined designs to achieve the desired fit and aesthetic.
- Liaised with factories and suppliers to ensure proper execution of designs and timely production.
Visual Merchandising coordinator
Dar Sonbol
Riyadh
06.2023 - 07.2024
- Curated and selected new collections for delivery to stores, ensuring alignment with market demand.
- Developed comprehensive guidelines for displaying each collection to maintain brand consistency and enhance customer experience.
- Acted as a liaison between the design department and visual merchandising team to ensure the brand’s creative vision is effectively executed.
- Conducted store visits to ensure adherence to merchandising guidelines and optimal product presentation.
Fashion designer
Dar Sonbol
Riyadh
08.2021 - 06.2023
- Researched trends, colors, textiles and consumer preferences.
- Sourced fabrics, trims and other materials based on design, quality, and budget considerations.
- Conducted fittings and refined designs to achieve the desired fit and aesthetic.
- Liaised with factories and suppliers to ensure proper execution of designs and timely production.
- Procured accessories and followed their progress throughout each season.
Volunteer
Van Cleef & Arples Time, Nature, Love Exhibition
Riyadh
03.2023 - 04.2023
- Studied the information given regarding the pieces in the exhibition.
- Conveyed the history and significance of the pieces on display to visitors.
consultant
Miqyas
Jeddah
07.2021 - 08.2021
- Conducted size guide analysis to provide informed recommendations for optimal fit and consistency.
- Inspected finished garments to ensure they met the desired specifications.
- Acted as a liaison between the client and the tech team to ensure the client’s vision and requirements are accurately executed.
Fashion Designer
Basmah Sayes
Riyadh
02.2019 - 09.2023
- Researched trends, colors, textiles and consumer preferences.
- Created design concepts based on trends, target market and brand identity.
- Sourced fabrics, trims and other materials based on design, quality, and budget considerations.
- Developed patterns for each garment within a collection to ensure accurate construction.
- Constructed toiles and conducted fit tests on models to refine garment structure and proportions.
- Produced the full range of garments within a collection.
Education
Fashion Design BA Hons -
University of South Wales
Art and Design Foundation Year -
Princess Noura University
Short Course - Visual Merchandising and Display
London College Of Fashion
Skills
- Design development
- Trend analysis
- Pattern cutting
- Garment construction
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Microsoft Office
- Customer Behavior Research
- Vendor management
- Merchandising Strategy Development
- Retail Space Planning
- Mannequin dressing
Languages
Arabic
Native
English
Fluent
Timeline
Fashion designer
Imtiaz Alarabia
09.2024 - Current
Visual Merchandising coordinator
Dar Sonbol
06.2023 - 07.2024
Volunteer
Van Cleef & Arples Time, Nature, Love Exhibition
03.2023 - 04.2023
Fashion designer
Dar Sonbol
08.2021 - 06.2023
consultant
Miqyas
07.2021 - 08.2021
Fashion Designer
Basmah Sayes
02.2019 - 09.2023
Fashion Design BA Hons -
University of South Wales
Art and Design Foundation Year -
Princess Noura University
Short Course - Visual Merchandising and Display
London College Of Fashion
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