Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Bassam Al-Sebaie

Jeddah

Summary


Dynamic and results-driven Marketing and Advertising Professional with over 35 years of progressive experience in the automotive and advertising industries across Saudi Arabia. Proven expertise in production management, advertising campaign development, event management, and automotive sales operations. Recognized for driving brand growth, enhancing customer experiences, and improving operational efficiency. Skilled in leading cross-functional teams, managing high-profile client accounts, and executing large-scale promotional initiatives. Adept at bridging marketing strategies with sales performance, ensuring sustainable profitability and market expansion.

Overview

37
37
years of professional experience

Work History

Production Manager

AdCouncil
10.2010 - Current
  • Returned to the advertising field while continuing collaboration with major automotive companies, leveraging extensive industry expertise.
  • Oversee production processes, quality assurance, and campaign execution.
  • Maintain strong client relationships and ensure the delivery of impactful marketing solutions.

Marketing & Sales Operations

Abdullatif Alissa Group
12.1999 - 09.2010
  • Directed marketing strategies to build a strong brand image, attract new customers, and increase market share.
  • Supervised advertising campaigns for multiple automotive brands, ensuring alignment with sales objectives.
  • Collaborated daily with sales teams, gaining in-depth experience in customer engagement and sales program development.
  • Led operations in automotive showrooms across the Kingdom, with responsibilities including:
    Driving sales growth strategies and enhancing after-sales services (spare parts and maintenance).
    Reviewing income and expenses, conducting profitability analysis, and implementing cost-reduction measures.
    Identifying new branch locations to expand market presence.
    Ensuring compliance with local and international regulations related to imports, warranties, safety, and consumer protection.

Senior Production Manager

Intermarkets Advertising
07.1992 - 11.1999
  • Managed dynamic advertising agency operations, specializing in event management, exhibitions, automotive launches, and large-scale promotional campaigns.
  • Delivered diverse marketing collateral, including posters, billboards, banners, and outdoor advertising.
  • Optimized resource allocation, led production teams, and improved operational processes to ensure consistent, high-quality results.
  • Successfully handled major client accounts, including Abdullatif Alissa Automotive, Autostar, and Al-Afdal Car Rental.

Marketing & Advertising Executive

Baqshan Perfumes
06.1988 - 06.1992
  • Launched career in advertising and marketing by promoting high-end international perfume brands, including Christian Dior and Calvin Klein.
  • Conducted targeted campaigns that strengthened brand positioning and consumer engagement.

Education

Bachelor of Science - Physics

Al-Baath University
Homs, Syria
05-1983

Skills

  • Staff management
  • Process Improvement & Operational Efficiency
  • Quality Assurance & Production Oversight
  • Campaign Development & Execution
  • Event & Exhibition Management
  • Automotive Sales & Customer Experience
  • Strategic Marketing & Brand Positioning
  • Profitability Analysis & Cost Control
  • Communication & Client Relationship Management

Languages

Arabic
Native or Bilingual
English
Professional Working

Timeline

Production Manager

AdCouncil
10.2010 - Current

Marketing & Sales Operations

Abdullatif Alissa Group
12.1999 - 09.2010

Senior Production Manager

Intermarkets Advertising
07.1992 - 11.1999

Marketing & Advertising Executive

Baqshan Perfumes
06.1988 - 06.1992

Bachelor of Science - Physics

Al-Baath University

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Bassam Al-Sebaie