Bassam Al Halabi
Summary
Sales Leader with over 20 years of experience in retail, distribution, and sales operations. Proven track record in building high-performance teams and implementing strategic growth initiatives that drive consistent sales results. Expertise in sales forecasting, market analysis, and operational planning, complemented by strong negotiation and communication skills. Recognized for exceptional productivity and ability to exceed sales goals through effective leadership and customer relationship management.
Overview
22
22
years of professional experience
Work History
Sales Manager – Apple
Redington Distribution
Qatar
01.2020 - Current
- Lead Apple product sales across Qatar, reporting to RTM Lead.
- Drive partner engagement, demand forecasting, and order conversion.
- Monitor stock levels, merchandising, and market trends.
- Track sell-out performance, manage AR collections, and optimize channel execution.
- Ensure timely collections and reconciliation of accounts.
- Consolidate reports and present data-driven insights to senior management.
Retail Manager – Home Appliances
Mannai Trading
Qatar
04.2016 - 12.2019
- Managed sales performance across multiple consumer electronics categories.
- Supervised daily operations of the retail showroom and sales team.
- Monitored fast/slow-moving SKUs, aging stock, and replenishment cycles.
- Ensured customer satisfaction, product displays, and compliance with SOPs.
- Implemented promotional strategies and visual merchandising plans.
Sales Manager – Fine Foods: Tea & Coffee
East India Company
Qatar
12.2013 - 03.2016
- Identified and executed new market opportunities.
- Managed distributor operations, sales planning, and brand positioning.
- Planned and delivered marketing activities aligned with brand goals.
- Reported directly to the Business Director on sales strategy and delivery.
Deputy Store Manager / Department Head
Carrefour Hypermarkets
Qatar
01.2007 - 01.2013
- Managed a large retail team (60+ staff) across multiple departments.
- Ensured sales growth, customer satisfaction, and operational efficiency.
- Conducted inventory planning, merchandising, and team coaching.
- Managed financial KPIs: sales, margins, stock rotation, and waste reduction.
Assistant Sales Manager
BHV
Lebanon
12.2003 - 12.2006
- Led retail floor operations and assisted with team coordination.
- Delivered excellent customer service and upselling strategies.
Education
Information Technology and Computing -
Arab Open University
Lebanon01.2006
High School Diploma -
Al Raed High School
Lebanon01.2003
Skills
- Leadership & Team Development
- Sales Strategy & Forecasting
- Business Planning & Execution
- Retail & Channel Management
- P&L & Budget Ownership
- Inventory & Stock Optimization
- Partner/Distributor Relations
- Market Intelligence & Competitive Analysis
- Promotions & Visual Merchandising
CUST
Arabic, English
References
Available upon request
Training
- Leadership & Retail Management (internal programs)
- Strategic Sales Execution
- Business Negotiation & Cost Analysis
- Microsoft Office Suite (Excel, PowerPoint, Word)
What I Can Offer
- Proven leadership in high-pressure sales environments
- Broad experience across regional and multinational companies
- Strong commercial insight with a customer-first mindset
- Analytical decision-maker and proactive problem solver
- Committed to performance and operational excellence
Affiliations
Sports and wellness: active in swimming and basketball as part of maintaining a balanced and high-energy lifestyle
Accomplishments
- Recognized excellence: received internal recognition at Redington as the top sales performer in January 2024
Timeline
Sales Manager – Apple
Redington Distribution
01.2020 - Current
Retail Manager – Home Appliances
Mannai Trading
04.2016 - 12.2019
Sales Manager – Fine Foods: Tea & Coffee
East India Company
12.2013 - 03.2016
Deputy Store Manager / Department Head
Carrefour Hypermarkets
01.2007 - 01.2013
Assistant Sales Manager
BHV
12.2003 - 12.2006
Information Technology and Computing -
Arab Open University
High School Diploma -
Al Raed High School
Similar Profiles
Justin PrabhuJustin Prabhu
Warehouse Assistant at REDINGTON DISTRIBUTIONWarehouse Assistant at REDINGTON DISTRIBUTION
Md. Azizul HoqueMd. Azizul Hoque
Manager, Pre-Sales at Redington Distribution Pte LtdManager, Pre-Sales at Redington Distribution Pte Ltd
NORAH SAADNORAH SAAD
Senior sales executive at Redington Saudi Arabia Distribution CompanySenior sales executive at Redington Saudi Arabia Distribution Company
Chris FitzpatrickChris Fitzpatrick
Sales Manager (Apple Financial Services) at BNP Paribas 3 Step ITSales Manager (Apple Financial Services) at BNP Paribas 3 Step IT
DALIYA DAOUSDALIYA DAOUS
Showroom Sales Manager - Apple Centre at PRO Technology Co LLCShowroom Sales Manager - Apple Centre at PRO Technology Co LLC