Bassem Mohsen Ibrahim Mohammed

Key Achievements:

• Spearheaded product launch events, delivering impactful campaigns that highlighted key innovations and positioned OPPO as a leading tech brand.
• Cultivated strong relationships with tech KOLs, enhancing brand advocacy and driving engagement across digital and social platforms.
• Managed media and PR strategies, ensuring consistent and compelling messaging for the brand and its new product portfolio.
• Led end-to-end communication initiatives, aligning marketing efforts with brand objectives to maximize visibility and market penetration.

Key Achievements:

• Successfully Crafted the Global GTM Process within the organization to assure the Speed to Market.
• Successfully crafted the GTM Strategy for 10+ products
• Successfully launched 3 Fintech products targeting the F&B market across the MEA region, resulting in a notable 30% year-over-year growth in GPV.
• Established robust product-led growth framework for newly launched SaaS products, driving accelerated market penetration and customer acquisition.
• Orchestrated alignment of cross-functional teams to execute GTM strategies effectively, contributing to sustained business growth and market leadership

Key Achievements:

• Increased Spend Efficiency by 51% through targeted marketing campaigns and optimizing advertising channels.
• Decreased Customer Acquisition Cost (CAC) by 55% by implementing cost-effective marketing strategies and improving lead quality.
• Increased Overall Inbound Leads Volume by 10% through enhanced lead generation tactics and lead nurturing initiatives.
• Boosted Website Traffic by 25% by implementing SEO strategies, content optimization, and strategic partnerships.
• Enhanced Conversion Rate by 10% through A/B testing, user experience improvements, and personalized marketing initiatives.

Key Achievements:

• Led regional digital and growth marketing efforts across KSA and UAE, designing and executing strategies that drove 300% GMV growth and a 30% increase in customer retention YTD.
• Developed Hyke's annual promotion and trade program strategy, optimizing campaigns to align with business objectives and enhance customer engagement.
• Redesigned marketing processes to improve efficiency, including transitioning delivery SLAs from 80-minute to same-day/next-day models, contributing to a 30% reduction in OPEX.
• Integrated strategic planning with execution, leveraging market research, competitive benchmarking, and performance data to inform decisions, track outcomes, and recommend improvements.

Key Achievements:

• Led Huawei's Digital Team to transform the Digital Marketing Department into a profit generator, achieving over 60% ROI growth in 9 months through strategic planning and efficient spending.
• Executed 100+ campaigns, including 75+ product, 10+ brand, and 20+ co-marketing campaigns, delivering measurable results across multiple ad units (CPA, CPC, CPM, CPE).
• Developed and implemented Huawei's digital strategy, collaborating with platform KAMs and ensuring alignment with the product roadmap for optimal campaign performance.