Summary
Overview
Work History
Skills
Career Highlights
Timeline
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Bayan Alhamdan

Bayan Alhamdan

Riyadh

Summary

Dynamic Account Director with 10 years extensive experience in client relationships, crafting strategic marketing and communication plans, and overseeing budget management. Adept at leading campaign management, driving business development, and providing creative direction. Renowned for spearheading innovation, optimizing resource allocation, and mentoring teams to achieve peak productivity and client satisfaction.

Overview

11
11
years of professional experience

Work History

Account Director

Acquaint Communication
02.2023 - Current
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects.
  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
  • Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
  • Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
  • Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
  • Mentored team members, fostering a collaborative environment that encouraged professional growth.
  • Developed comprehensive account plans to align client objectives with actionable strategies for success.
  • Motivated team members to meet and exceed client expectations.
  • Met with clients to discuss advertising options and future growth goals.

Senior Marketing Manager

SMC
08.2022 - 02.2023
  • Managed a team of marketing professionals, resulting in increased productivity and project success rates.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
  • Mentored junior staff members on best practices for marketing strategy development and execution.
  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.

Head Of Corporate Communication & Social Media

Saudi Banks Media and Awareness Committee
03.2021 - 07.2022
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed workflow between staff, vendors, planning, and creative material distribution.
  • Created impactful press releases that generated significant media interest and coverage.
  • Managed budget allocation across various communication channels.
  • Evaluated campaign effectiveness using data-driven metrics, adjusting strategies as needed to optimize results.
  • Coached team members on effective presentation skills, enhancing overall team performance in client meetings.
  • Developed communications strategies to drive forward progress in public relations.

Sr Account Manager

Acquaint Communication
02.2017 - 03.2021
  • Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Curated relevant industry content for sharing on client''s social media channels, establishing thought leadership in their field.
  • Managed sponsored posts and paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter for increased exposure.
  • Implemented hashtag strategies to increase post visibility on various platforms such as Instagram and Twitter.
  • Increased brand visibility by developing and executing strategic social media campaigns.
  • Authored fresh and engaging press releases and prepared complete press kits.
  • Built strong relationships with clients through regular communication updates on project progress and results achieved.

Multimedia Supervisor

Mbc Group
01.2014 - 04.2017
  • Attained optimal resource allocation by assessing workload demands effectively allocating personnel and equipment.
  • Streamlined project workflows, reducing turnaround times and increasing overall productivity.
  • Led creative brainstorming sessions, generating fresh ideas and driving innovation in multimedia projects.
  • Developed strategic marketing plans resulting in increased brand awareness and audience engagement.
  • Collaborated with internal and external stakeholders to develop innovative multimedia solutions for diverse audiences.

Skills

  • Customer Relationship Management
  • Account relationship management
  • Verbal Communication
  • Advertising Strategies
  • Marketing knowledge
  • Media Planning
  • Advertising expertise
  • Creative Direction
  • Business Development
  • Campaign Management

Career Highlights

- Financial Awareness Guerilla Campaigns 

- Alnasser-FC 

- Alhilal with Riyad Bank 

- Riyad Bank Brand Awareness 

Timeline

Account Director

Acquaint Communication
02.2023 - Current

Senior Marketing Manager

SMC
08.2022 - 02.2023

Head Of Corporate Communication & Social Media

Saudi Banks Media and Awareness Committee
03.2021 - 07.2022

Sr Account Manager

Acquaint Communication
02.2017 - 03.2021

Multimedia Supervisor

Mbc Group
01.2014 - 04.2017

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Bayan Alhamdan