Bima Setyo Wicaksono
Elizabeth
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
5
5
years of professional experience
Work History
Growth Marketing Manager
Seven Retail Group
09.2022 - 03.2023
- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and sales through various online channels including but not limited to PPC, SEM, SEO, email marketing, social media, affiliate marketing, and display advertising.
- Manage and optimize marketing budgets effectively, allocating resources to maximize ROI and achieve growth targets.
- Analyze key performance indicators (KPIs) and metrics to track campaign performance, identify trends, and implement data-driven optimizations.
- Provide leadership, guidance, and mentorship to junior team members, fostering a culture of collaboration, innovation, and excellence.
- Developed telesales business model that resulted in an average increase of 25% in customer lifetime value and a 15% reduction in customer churn rate, leading to a 20% increase in quarterly revenue.
- Build lead generation strategy that leveraged facebook ads, tiktok ads, referral leads to reach new potential users, resulting in a 9% increase in ad-generated leads and 6% increase in referral leads.
- Launch one new venture achieving 18% increase in overall revenue.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Associate Manager, Sr Client Solution
Dentsu Aegis Network
01.2021 - 08.2022
- Serve as the point of contact for over 9 giant clients generating up to AUD $1.2 million, educate prospects and clients on product offerings and services, deliver presentations, and identify opportunities to upsell services
- Uplifted 45% revenue from BCA (biggest privank bank) and Telkomsel (biggest telco) by leading client negotiations to propose CXM solutions to senior client executives
- Identified an area of the client product funnel that was underperforming, and recommended improvements that led to a 9% increase in the free trial activation rate for specific segments.
- Collaborate with cross-functional teams including product development, design, and sales to align marketing strategies with overall business objectives and product launches.
- Utilize analytics tools and platforms to generate insights, develop reports, and present findings to stakeholders.
- Implement A/B testing and experimentation to optimize conversion rates, customer acquisition costs, and other relevant metrics.
- Oversee the management and optimization of the ecommerce platform(s) to enhance user experience, streamline the purchasing process, and increase sales.
- Improved client satisfaction by consistently delivering high-quality work on schedule.
- Enhanced team productivity by implementing efficient project management strategies.
- Delivered comprehensive reports on key performance indicators, driving data-driven decision-making among leadership teams.
- Led team meetings regularly to discuss progress updates, identify challenges or roadblocks, and provide guidance towards successful project completion.
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
Growth Hacker
Ajaib (YC18)
06.2018 - 06.2020
- Tracked marketing data across social media platform to run A/B testing programs to continually improve ad performance through test targeting, content, copy & creative and optimal ad placement
- Directed product launch with marketing and operations teams, achieving a 4.5/5 app store rating and 1M traffic through referral, ads and organic traffic strategy (e.g., SEO, content marketing, offline events, community building), recognized as the biggest website investment platform within 3 months,in the first year of the nationwide launch
- Piloted 4 subordinates to run experiments to boost customer acquisition, retention, and conversion metrics to prioritize and create a validation MVP in the market
- Collaborated with cross-functional teams to develop integrated marketing strategies that aligned with overall business goals.
Education
Bachelor of Science - Management in Marketing And Finance
UPN Veteran Jakarta
08.2020
Skills
- SEO
- Strategic Planning
- Advertising Management
- Market data collection
- Budget Administration
- Social Media Marketing
- Social Media Platforms
- Partnership Development
- Budgeting and Allocation
- Digital Marketing
- Project Management
- Strategic Marketing
- Google Analytics
- Data Analytics
- Customer Acquisition
Timeline
Growth Marketing Manager
Seven Retail Group
09.2022 - 03.2023
Associate Manager, Sr Client Solution
Dentsu Aegis Network
01.2021 - 08.2022
Growth Hacker
Ajaib (YC18)
06.2018 - 06.2020
Bachelor of Science - Management in Marketing And Finance
UPN Veteran Jakarta
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