BRANDO LOUCA
Jeddah-Riyadh
Summary
Versatile Digital Marketing Professional with a strong foundation in hospitality, tourism, and FMCG sectors. Proven track record in enhancing brand visibility, driving online engagement, and increasing revenue through strategic campaigns, SEO, social media, and content marketing. Results-driven, multicultural international hospitality management graduate with experience in both startup and corporate environments. Former Sales Associate at Procter & Gamble, bringing a commercial mindset and customer-focused approach to marketing and brand development. Seeking to contribute to a forward-thinking organization that values innovation and offers opportunities for professional growth.
Overview
9
9
years of professional experience
Work History
Senior Marketing Specialist
Aseer Investment Company
03.2023 - Current
- Part of the end-to-end development of the company’s brand identity, visual design, tone of voice, and brand guidelines during the startup phase
- Directed the creation and launch of digital platforms, including the corporate website, social media channels, and investor communication tools.
- Led the team at the official launch of the company at the Public Investment Fund (PIF) Forum
- Contributed to the launch of corporate projects and subsidiary companies under Aseer Investment Company
- Managed and led the company’s digital presence, including website development, social media strategy, and digital content platforms
- Acted as the primary liaison for all internal and external communications, ensuring alignment with strategic objectives and regulatory standards
- Represented the company at high-profile industry events, integrated campaigns, enhancing brand visibility, overseeing planning and execution and fostering key partnerships
Sales Development Organization Manager
Procter & Gamble
11.2020 - 01.2023
- Ensured proper organizational management at Panda and Othaim
- Achieving targets set by management by > 95%
- Managed Raya Key account across the Kingdom for all P&G Brands
- Analyzed data reports and ensured clients goals and needs are met
- Preparation of weekly orders, promotions, and all required collaterals
- Organizing initiatives across all P&G brands
- Market analysis for all competing brands
- Handling Dawaa Pharmacies, in the Hair Care category across KSA
Sales Assistant
Audemars Piguet
09.2019 - 03.2020
- Assisted the Sales Team at AP BMP with Sales and Guest Relations activities
- Part of the Pre-opening event for AP BMP
- Handled client relationship management with VIP Clients
- Ensured proper cycle of deliveries and safety of goods
Intern
Gran Hotel Montesol, Collection by Hilton
03.2017 - 07.2017
- Preparation of budgeting of expenses and investments
- Negotiation of contracts with suppliers
- Market analysis for competing products
Intern
Oneders Communication
06.2016 - 08.2016
- Attended briefing sessions with clients for proposing major Ad campaigns
- Helped in coordination in assignments in event management
Intern
Mandarin Oriental
02.2016 - 05.2016
- Managed and performed daily room set ups for different types of business meetings, breakfast, cocktails, weddings, dinners
- Assisted clients at business meetings, cocktails and VIP rooms
Education
Bachelor's Degree - International Hospitality Management
Swiss Hotel Management School
07.2019
International Hospitality Management, Events Hospitality Management
University of Derby
07.2019
High School Diploma - undefined
American Internal School of Jeddah
07.2015
Skills
- Digital Marketing
- Market Analysis
- Project Planning
- Campaign Management
- Team Leadership
- Microsoft Office
- SAP
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
Hobbies and Interests
Blockchain, Traveling, Basketball, Swimming
Accomplishments
- Guest-Relations/PR Assistant Manager & Marketing Assistant Awarded Best performing Banquet / Event as being part of the team who organized the main banquet of "Phantom of the Masquerade" at SHMS, Montreux - Switzerland.
- Team Leader Joined "Me 2 We" Community Service Trip to Beijing, China aimed at providing support to needy children living in the suburbs of Beijing.
Timeline
Senior Marketing Specialist
Aseer Investment Company
03.2023 - Current
Sales Development Organization Manager
Procter & Gamble
11.2020 - 01.2023
Sales Assistant
Audemars Piguet
09.2019 - 03.2020
Intern
Gran Hotel Montesol, Collection by Hilton
03.2017 - 07.2017
Intern
Oneders Communication
06.2016 - 08.2016
Intern
Mandarin Oriental
02.2016 - 05.2016
International Hospitality Management, Events Hospitality Management
University of Derby
High School Diploma - undefined
American Internal School of Jeddah
Bachelor's Degree - International Hospitality Management
Swiss Hotel Management School
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