Budur Zain

• Marketing side:
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
• Oversaw yearly projects from concept through completion.
• Identified potential markets to capitalize on underserved areas.
• Established and managed overall business plan for the department.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Performed market segmentations, targeting and positioning for each product line.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Used data analytics to track lead generation campaigns and improve quality.

HR & Admin Side:

• Human Resources Executive with 9 years of progressive HR experience and advanced knowledge of employment law, compensation, recruitment and employee relations. Engages with HR service providers and suppliers on HR systems, payroll, insurance and training and development to promote high performing organization with efficient operating systems, professional and skilled staff and sound financial resources. Maintains strong stakeholder focus and service-oriented attitude with excellent organization and interpersonal skills to excel in multi-cultural environment.

• Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
• Enhanced team workflows and employee job satisfaction by coordinating communication between managers and employees.
• Developed comprehensive process for new hires and reviewed new hire productivity, optimizing onboarding effectiveness.
• Identified and implemented appropriate strategies to increase employee satisfaction and retention.
• Recruited top talent to maximize profitability.
• Created and implemented forward-thinking initiatives to improve employee engagement.
• Discovered and resolved complex employee issues that affected management and business decisions.
• Facilitated successful policy implementation and enforcement to maintain legal and operational compliance.
• Coordinated technical training and personal development classes for staff members.
• Instructed senior leaders on appropriate employee corrective steps.
• Structured compensation and benefits according to market conditions and budget demands.
• Distributed employee engagement surveys to identify areas of improvement.

• Provided coaching and mentoring to employees.
• Trained and mentored new personnel hired to fulfill various roles.
• Established and maintained quality control standards.
• Analyzed and evaluated training effectiveness and program outcomes.
• Developed job-specific competencies and performance standards.
• Developed and implemented successful onboarding program.
• Developed and executed performance management programs to increase employee engagement and productivity.
• Identified workers with specific skill sets to recommend for promotions or raises, increasing internal hiring
• Wrote contracts for company employees, working towards satisfactory agreement between executives, employees and personal goals.
• Liaised between multiple business divisions to improve communications.
• Developed succession plans and promotion paths for staff.
• Developed and implemented HR policies and procedures to promote clear and consistent approach to managing employees.
• Managed employee data and privacy to keep employee data confidential per organizational privacy policies.
• Oversaw hiring, staffing, and labor law compliance.
• Managed payroll and timekeeping to track hours and accurately pay employees.
• Updated HR database with new employee information, changes in benefits, and other details.
• Prepared new hire letters, employee contracts, and corporate policies.
• Monitored and evaluated personnel performance to complete annual reviews, recommend advancement, or address productivity concerns.
• Analyzed data related to administrative costs and spending trends to prepare budgets for personnel.
• Assisted management with special projects to complete all tasks by deadlines.
• Created presentations and other materials to support organizational activities.