Bushra Afroz
Summary
Experienced professional with a strong background in sales data analysis, business-to-customer expertise, and change management. Demonstrated proficiency in lead generation, product knowledge, and planning and coordination. Adept at teamwork and collaboration, partnership management, and decision-making expertise. Proven track record in team leadership, negotiation skills, resource allocation proficiency, and contract law knowledge. Committed to ethical conduct and skilled in sales forecasting and planning. Extensive experience in product development and Microsoft Excel proficiency. Focused on driving business development strategies to achieve organisational goals.
Overview
11
11
years of professional experience
Work History
Senior Manager - Partnerships & Client Relations
ZAPS Group
Riyadh, Saudi Arabia
11.2023 - Current
- Acquired and managed strategic merchant partnerships across GCC markets, including Saudi Arabia, UAE, Bahrain, Kuwait, and Egypt.
- Built and maintained strong relationships between financial institutions, merchants, and key stakeholders to drive business growth and partnership success.
- Led and mentored regional teams across KSA, UAE, Egypt, and Bahrain, ensuring timely project delivery, operational excellence, and achievement of business objectives.
- Managed partnerships with leading Saudi banks, including Banque Saudi Fransi (BSF), Bank Albilad, and other major financial institutions.
- Successfully led and closed multiple strategic VISA and Mastercard projects across Saudi Arabia, Kuwait, and UAE, driving merchant acquisition, partnership expansion, and campaign execution.
- Delivered merchant campaigns and partnership projects in accordance with bank requirements, compliance standards, and marketing objectives.
- Developed and executed marketing strategies for renowned local and international brands, increasing customer engagement and campaign performance.
- Negotiated, secured, and managed partnership agreements, including offer renewals, contract execution, and commercial negotiations.
- Collaborated directly with Mastercard and Visa on regional campaigns, merchant promotions, loyalty programs, and strategic initiatives.
- Structured and launched exclusive offers and value propositions for bank customers and cardholders, enhancing customer acquisition and retention.
- Expanded merchant networks across GCC countries through targeted acquisition strategies, promotional campaigns, and strategic partnerships.
- Trained and developed Relationship Managers and new hires on partnership management processes, merchant acquisition, negotiation techniques, and client relationship management.
- Coordinated cross-border partnership initiatives across GCC markets, enhancing customer engagement, loyalty programs, and merchant participation.
- Led negotiations and execution of high-impact partnership agreements with key financial institutions and premium merchants, ensuring alignment with business objectives and stakeholder expectations.
- Consistently exceeded partnership and merchant acquisition targets while strengthening long-term client and merchant relationships.
Business Development Executive
Communico Ai
Riyadh, Saudi Arabia
05.2023 - 11.2023
- Assisted in driving business growth with communico.ai.
- Developed network of contacts to support client acquisition.
- Researched market opportunities and aided in managing growth projects.
- Made sales projections and contributed to revenue forecasts in line with expectations.
- Identified market opportunities through meetings and networking.
- Coordinated with executives and sales & marketing teams to review market trends.
- Explained implementation values of artificial intelligence to clients for digitisation efforts.
Business Development Analyst
Bayzat
India
03.2020 - 05.2022
- Setting up meetings with Business professionals, analyzing business operations and strategies to identify new opportunities.
- Identifying and negotiating sales deals that promote sustained income.
- Performing competitor analysis to increase market share, identifying and negotiating sales deals that promote sustained income.
- Identified potential leads for business expansion through market analysis.
- Created compelling presentations for stakeholder meetings leading to informed decision-making.
- Implemented a CRM system to improve client relationship management.
- Participated in networking events, broadening the company's industry contacts.
- Enhanced product portfolio with the introduction of customer-centric solutions.
- Initiated cost-saving measures without compromising on quality or service levels.
- Conducted thorough competitor analysis, identifying key areas for improvement.
Business Development Analyst
Concentrix Daksh Services Pvt Ltd
Noida, India
03.2020 - 02.2022
- Interacting with managers, clients, and business professionals.
- Setting up meetings with Business professionals, analyzing business operations and strategies to identify new opportunities.
- Identifying and negotiating sales deals that promote sustained income.
- Performing competitor analysis to increase market share, identifying and negotiating sales deals that promote sustained income.
- Responsible for handling the full recruitment process for Direct Clients.
- Recruiting IT professionals across the USA through direct phone sourcing, networking, and referrals. And expanded Internet sourcing.
- Screening candidates to determine their fit for specific job openings. Identify and cultivate the right candidates for the interview pipeline.
- Initiated cost-saving measures without compromising on quality or service levels.
- Led the development of strategic business proposals for high-profile clients.
- Identified potential leads for business expansion through market analysis.
Client Executive
Benchmark Sales Pvt Ltd
New Delhi
07.2019 - 03.2020
- Handling outbound calls from Australia for lead generation Convincing the customers to change their energy retailers.
- Energy Bill Comparison.
Client Executive
Global Energy Solutions
New Delhi
11.2017 - 06.2019
- Outbound sales Calls
- Energy Bill Comparison
- Lead Generation
- B2C Outreach in Australia
Customer Care Executive
RH International Co. Ltd
New Delhi
01.2015 - 10.2017
- UK Outbound calls
- PPI Process Customer Surveys
- Personal Details
Education
Bachelor of Technology - BTech - Computer Science
Jahangirabad Institute of Technology
Skills
- Sales data analysis
- Business-to-customer expertise
- Change management
- Lead generation
- Product knowledge
- Planning and coordination
- Teamwork and collaboration
- Partnership management
- Decision-Making expertise
- Team leadership
- Negotiation skills
- Resource allocation proficiency
- Contract law knowledge
- Ethical conduct
- Decision-making expertise
- Sales forecasting and planning
- Product development experience
- Microsoft Excel proficiency
- Business development strategies
Languages
English
Hindi
Urdu
Languages
urd,2,4,1
Projects
- Managed strategic Mastercard and Visa projects across GCC markets.
- Led merchant onboarding and partnership execution for Mastercard and STC Bank initiatives.
- Secured merchant marketing and branding opportunities across Mastercard channels.
- Coordinated with banks, merchants, Mastercard, and Visa to deliver successful campaigns and offers.
- Drove merchant acquisition, campaign launches, and stakeholder engagement across the region.
Qualities
- Client Relationship Management
- Team Leadership
- Time Management
- Negotiation & Communication Skills
- Teamwork & Collaboration
- Problem-Solving Ability
- Stakeholder Management
- Strategic Thinking
- Results-Oriented Approach
Affiliations
- Business Networking
- Traveling
- Singing
- Reading
- Mentoring and Coaching
- Digital Marketing
- Fitness and Wellness
- Market Research
- Professional Development
Timeline
Senior Manager - Partnerships & Client Relations
ZAPS Group
11.2023 - Current
Business Development Executive
Communico Ai
05.2023 - 11.2023
Business Development Analyst
Bayzat
03.2020 - 05.2022
Business Development Analyst
Concentrix Daksh Services Pvt Ltd
03.2020 - 02.2022
Client Executive
Benchmark Sales Pvt Ltd
07.2019 - 03.2020
Client Executive
Global Energy Solutions
11.2017 - 06.2019
Customer Care Executive
RH International Co. Ltd
01.2015 - 10.2017
Bachelor of Technology - BTech - Computer Science
Jahangirabad Institute of Technology