Farrukh Mehmood

• Lead and manage all aspects of operations including sales, marketing, finance, supply chain and customer service to achieve organizational objectives.
• Oversee the end-to-end management of the automotive business in the KSA market including lubricants, tires, spare parts.
• Manage budgets, financial planning, P&L and forecasting to optimize profitability for the country operations.
• Develop and execute strategic plans to drive revenue growth and expand market share across all product categories.
• Establish and maintain strong relationships with key distributors, retailers and corporate customers to enhance product penetration and brand visibility.
• Provide coaching and mentorship to team members across sales, marketing and operations.
• Streamlined inventory management processes to optimize supply chain efficiency while minimizing costs.

Key Achievements:

• Achieved $25 million in sales within three years through implemented of targeted strategies.
• Strengthened relationships with key distributors, enabling streamlined distribution of high-margin products.

• Managed the overall B2B lubricants business focusing on construction, fleet and industrial sector, driving growth and market expansion.
• Developed and implemented effective sales strategies to achieve and exceeded revenue targets.
• Collaborated with internal teams including sales, marketing, finance and operations to align strategies and deliver client focused solutions.
• Build and maintain strong relationships with key clients, including EPC contractors, fleet and industrial customers, ensuring customer satisfaction and long-term partnerships
• Increased revenue for the company through strategic upselling and cross-selling initiatives.
• Collaborated with the credit team to ensure rigorous credit management, minimizing financial risks and enhancing client relations.

Key Achievements:

• Recognized as a top-performing G2G account manager, exceeding sales targets by over 28% in the KSA market.
• Successfully increased gross margin per liter by 40% through strategic pricing adjustment and optimized sales channel management.

• Responsible for both B2B and B2C business operations including commercial, industrial and distributor business.
• Spearheaded and executed comprehensive regional sales strategies, consistently surpassing aggressive KPIs and exceeding ambitious sales targets through innovative approaches and effective team management
• Cultivated and maintained long-term, strategic client relationships, providing exceptional service that resulted in unparalleled customer satisfaction, increased repeat business, and high client retention rates.
• Produced and delivered detailed sales reports and actionable market intelligence, equipping senior management with critical insights to guide strategic planning and decision-making.

Key Achievements:

• Onboarded 30+ high-value strategic partners within first year of operation, exceeding initial expectations.
• Achieved 1000 MT (metric tons) in lubricants volume within the first two years of operation.

• Drove sales excellence for lubricants and greases across multiple sectors, achieving and surpassing all set sales targets.
• Expanded the customer base by cultivating strategic relationships with industry partners, significantly enhancing market penetration
• Monitored and analyzed market trends and competitor activities, delivering strategic insights that informed and refined business development strategies.
• Ensured efficient payment collections and negotiated optimal terms with clients, enhancing financial stability and profitability.
• Implemented innovative sales strategies, resulting in strengthened market presence and competitive advantage.

Key Achievements:

• Successfully increased B2B sales by 15% and B2C sales by 10% through targeted strategies and customer engagement
• Achieved 20% growth in sales of synthetic and auxiliary grade products within KSA market.