Caitlin Brown

Key Responsibilities

Sales Target Achievement

• Set ambitious yet achievable sales targets for the team and ensure consistent achievement or overperformance.

Team Leadership

• Lead, mentor, and manage a team of 7 stores, including hiring, onboarding, coaching, and performance evaluation.

Recruitment & Workforce Planning

• Manage end-to-end recruitment for store team, including identifying vacancy's and sourcing talent pool, creating job postings, conducting interviews, and selecting qualified candidates.
• Oversee workforce scheduling and roster management to ensure optimal floor coverage, operational efficiency, and compliance with labor laws & EA compliance .
• Collaborate with HR to streamline onboarding and ensure new hires are fully prepared to meet performance expectations.

Relationship Building

• Foster and maintain strong, long-term relationships with key clients, distributors, and channel partners to support business growth.

Performance Analysis

• Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement; adjust strategies based on insights.

Customer Relationship Management

• Understand customer needs and deliver tailored solutions to enhance customer satisfaction, retention, and loyalty.

Reporting

• Compile and present accurate sales reports, forecasts, and insights to senior management for informed decision-making.

Piercing Compliance

• Ensure all piercing services are conducted in strict adherence to health and safety regulations, hygiene protocols, and local legal requirements.
• Maintain proper sterilization procedures, equipment logs, consent forms, and age verification processes.
• Conduct regular in-store coaching and training to ensure team remain compliant and up-to-date with best practices in piercing and most importantly feel confident.

• Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
• Managed inventory control, cash control, and store opening and closing procedures.
• Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Improved customer satisfaction through staff training in customer service and product knowledge.
• Supported my Regional manager in higher duties by overseeing the region on their days off.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Managed C/B/A/A+ Stores throughout New Zealand and South Australia
• Stocktake coordinator for New Zealand and South Australia

• Contributed to a positive work environment by supporting team members and assisting with tasks as necessary.
• Delivering exceptional customer experience with our style steps process
• Maintained up-to-date knowledge of fashion trends , ensuring relevant styling suggestions for clients.
• Replenishment, VM and stock handling
• Processed payments, POS handling, entering sales in register for prompt customer service.