Carlotta Assetta
BRAND AND MARKETING DIRECTOR
Riyadh, Saudi Arabia
Summary
Dynamic marketing leader with a proven track record at Al Nassr Football Club, enhancing brand visibility and fan engagement globally. Specializes in marketing analytics and creative direction, with a knack for innovative e-commerce strategies. Achieved significant performance improvements through strategic consulting background. Skilled in team collaboration and driving results.
Overview
11
11
years of professional experience
Work History
Brand & Marketing Director
Al Nassr Football Club
11.2023 - Current
- Led the creation and execution of marketing campaigns that boosted the club's brand awareness and fan engagement worldwide.
- Developed and implemented a comprehensive rebranding strategy to enhance the club's identity and align it with global market trends.
- Oversaw the activation of strategic sponsorships to maximize brand visibility and generate new revenue streams.
Marketing Manager
AS Roma
11.2021 - 11.2023
- Launching innovative initiatives and events to boost fan engagement.
- Boosted sales performance through the creation of engaging promotional campaigns.
- Launched global marketing campaigns and organized sponsor activations to enhance their visibility and engagement.
Strategy Manager
Monitor Deloitte - Strategy Consulting
05.2017 - 11.2021
- Developed strategic plans and business cases for clients in the sports and financial services sectors
- Led initiatives for new business development, identifying opportunities and creating innovative offerings to address new market trends
Marketing and Accounting Specialist
Olbia Calcio FC
01.2016 - 05.2017
Sales and Marketing Intern
Mercedes-Benz Roma
04.2014 - 12.2014
Education
Master of Science - International Management
Luiss Guido Carli University
Rome, Italy 04.2001 -
Exchange Program - Business Administration And Management
University of Amsterdam (UVA)
Amsterdam, Netherland 04.2001 -
Bachelor of Science - Economics And Management
Luiss Guido Carli University
Rome, Italy 04.2001 -
Skills
Brand Strategy
Creative direction
Marketing and social media analytics
Social media marketing and monetization
E-commerce strategy
Strategic planning
PMO
Business Case Development
Accomplishments
- Serie A Best Digital Content By a Serie A Club - Issued by Globe Soccer Awards · Jan 2024
- Dybala Day - Best sporting event - Issued by Best Event Awards - BEA · Jul 2022
Timeline
Brand & Marketing Director
Al Nassr Football Club
11.2023 - Current
Marketing Manager
AS Roma
11.2021 - 11.2023
Strategy Manager
Monitor Deloitte - Strategy Consulting
05.2017 - 11.2021
Marketing and Accounting Specialist
Olbia Calcio FC
01.2016 - 05.2017
Sales and Marketing Intern
Mercedes-Benz Roma
04.2014 - 12.2014
Master of Science - International Management
Luiss Guido Carli University
04.2001 -
Exchange Program - Business Administration And Management
University of Amsterdam (UVA)
04.2001 -
Bachelor of Science - Economics And Management
Luiss Guido Carli University
04.2001 -
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