Tarek Rafat
Jeddah
Summary
Detail-oriented team player with strong organizational skills and the ability to handle multiple projects simultaneously. Hardworking and passionate job seeker eager to secure an entry-level managerial position, utilizing interpersonal skills, time management, and problem-solving abilities. Accomplished Sales Manager offering 14 years of experience developing and maximizing FMCG sales, expertise in marketing strategies, product promotion, and merchandising. Goal-oriented manager with proven leadership abilities, committed to streamlining procedures and optimizing employee talent. Dedicated to developing staff members, acquiring new customers, and closing valuable sales deals, with 14+ years of accomplishment in managing FMCG sales. Encouraging and upbeat leader with sound judgment, decisive nature, and problem-solving abilities that drive continuous sales and revenue development.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Customer Business Development / Channel Manager Food Service
MHP Saudi Arabia Trading Company
11.2021 - Current
- As a Customer Business Development/Channel Sales Manager, my responsibilities include: Devising a growth strategy focused on financial gain and customer satisfaction
- Researching and identifying new business opportunities, including emerging markets, trends, partnerships, and ways to reach existing markets
- Prospecting and engaging potential customers through cold-calling, meetings, and relationship building
- Understand customers' needs and create effective plans to meet them
- Strategize and set objectives to enhance business development
- Collaborating with sales teams and other departments to develop detailed operational plans
- Tailoring customer contracts to meet the business's size and needs
- Ensuring a deep understanding of company products or services to provide valuable customer advice
- Leading the sales team towards increased productivity through continuous development and adaptation
- Training the sales team to adopt a growth mindset that values innovation and adaptation
- Coordinating with the marketing, finance, warehousing, and logistics departments as required
- Participating in relevant seminars, conferences, and events
- Monitoring competitors' price changes in the market
- Planning sales campaigns and pipelines to drive revenue and sustain growth
- Negotiating pricing with key customers
- Presenting sales forecasts and analysis to the board of directors
- Setting sales targets and goals: Establishing achievable sales objectives for the team to meet or exceed
- Forecasting and budgeting: Predicting future sales trends, setting budgets, and allocating resources effectively to achieve sales targets
- Analyzing sales data: Reviewing sales metrics and performance indicators to assess progress, identify trends, and make informed decisions to improve sales strategies.
Khawater Group Sales Director
08.2020 - 11.2021
- As a Sales Director, my responsibilities include: Strategic Company Establishment: I spearheaded the company's launch, setting a solid foundation for business operations from the ground up
- Talent Acquisition & Team Building: I'm responsible for recruiting a high-caliber sales team and playing an instrumental role in the hiring process for other departments, ensuring a cohesive workforce
- Resource Management: Oversee the procurement of essential resources, ranging from human capital to logistical assets such as tools, vehicles, and storage facilities, including coordination with air transport services from Africa
- Supplier Relations: Negotiate and secure agreements with key suppliers to ensure a steady supply chain and advantageous terms
- International Operations: Represent and manage the company's interests beyond the borders of the Kingdom of Saudi Arabia, fostering global partnerships and business opportunities
- Leadership & Staff Development: Lead and inspire my team to excel in customer service, instilling a culture of excellence and continuous improvement
- Sales Strategy & Goal Setting: Design and implement innovative sales strategies to meet and surpass sales targets and drive revenue growth
- Customer Relationship Management: Cultivate and nurture strong customer relationships, enhancing customer retention and loyalty
- Sales Objectives & Promotion: Develop and champion sales goals on a weekly, monthly, and quarterly basis, aligning them with the company's strategic vision
- Performance Analysis: Prepare comprehensive sales reports that reflect accurate and insightful data to inform decision-making
- Customer Engagement: Engage with customers to better understand their business needs and objectives, tailoring solutions to meet their demands
- Market Analysis: Conduct thorough assessments of market dynamics to determine competitive pricing strategies
- Sales Forecasting: Accurately forecast sales volumes and profitability for existing and prospective product lines
- Training & Development: Establish a comprehensive sales training program to equip recruits with the skills and knowledge required for success
- Operational Review: Regularly convene with sales managers to evaluate the company's sales performance and strategize for continuous growth.
Area Sales Manager
Rema for plastic products
10.2018 - 08.2020
- As an Area Sales Manager, my responsibilities include: Sales Growth: Actively pursue sales growth for the company's products, ensuring a consistent upward trajectory in revenue
- Target Achievement: Your relentless efforts are crucial in meeting and exceeding the sales targets and goals set for your designated area
- Customer Base Expansion: Proactively work to expand the customer base by establishing and nurturing enduring relationships with customers
- Customer Service Excellence: Provide exceptional service to existing customers, addressing their needs promptly and ensuring their satisfaction
- Team Leadership: I set ambitious yet achievable sales targets for my team, fostering an environment of achievement and growth, which directly contributes to the company's success
- Talent Development: Led the recruitment and training of my sales team, building a team equipped to drive sales success
- Territory Management: Strategically allocate sales representatives to areas, optimizing coverage and market reach
- Strategic Planning: Develop and implement effective sales strategies, setting clear targets to guide my team's efforts
- Performance Management: You are not alone in this journey
- We diligently monitor your team's performance, providing motivation and guidance to ensure they meet sales objectives
- Data Analysis: Compile and analyze sales data to inform strategic decisions and report progress
- Key Account Management: Manage relationships with major customer accounts, ensuring their needs are met and expectations exceeded
- Feedback Integration: Gather and synthesize customer feedback and market research to refine sales tactics and product offerings
- Executive Reporting: Communicate clearly and regularly with senior management, reporting on sales outcomes and market insights
- Market Awareness: Stay informed about the latest product developments and competitive landscape to maintain the company's competitive edge.
Regional Sales Manager
Shahani Holding Group
10.2014 - 10.2018
- As a Regional Sales Manager, my responsibilities include: Recruit and select top talent to build a high-performing sales team
- Train and orient new hires to align with company culture and objectives
- Coach team members, providing regular feedback and development opportunities
- Monitor employee performance, recognizing achievements and addressing areas for improvement
- Contribute to strategic planning with insightful sales data and recommendations
- Develop and execute action plans to enhance productivity and quality in sales operations
- Identify and implement system improvements to optimize regional sales performance
- Resolve problems and conduct audits to maintain high standards of customer service
- Forecast and prepare annual budgets
- Analyze variances and initiate corrective actions to meet financial objectives
- Schedule expenditures strategically to maximize return on investment
- Product and Market Strategy: Identify new product opportunities and recommend additional items
- Stay ahead of market trends by surveying consumer needs and tracking competitors
- Implement and evaluate trade promotions to boost market presence and sales
- Professional Development: Update job knowledge by engaging in continuous learning and professional development
- Maintain personal networks and participate in industry events to stay connected and informed
- Drive efforts to achieve the sales and organizational mission, ensuring all activities align with company goals.
Branch Manager Act Area Sales Manager
Al Munajem Company
09.2007 - 08.2014
- As a Branch Manager, my responsibilities include: Supervising the sales team's daily performance, targeting and following up on new sales to achieve success, and facilitating transactions
- Supervising the sales team to achieve operational targets by providing business plans and monitoring their performance to meet specific business portfolios
- As a Branch Manager, I instill a customer-centric culture within the sales team
- I guide them to consistently deliver exceptional customer care while also planning for future growth
- I am also responsible for implementing marketing campaigns and product launch strategies and ensuring that all necessary process standards are met
- Additionally, I oversee the sales team's activities to ensure that they abide by the company's policies and procedures
- To execute priorities, I maintain an open line of communication between the sales team and the back-office team.
Sales Supervisor
El Misria For Pasta and Food Industries
05.2003 - 05.2005
- Responsibilities As Sales Supervisor: Setting goals for performance and deadlines in ways that comply with the company's plans and vision
- Organizing workflow and ensuring that employees understand their duties or delegated tasks
- Monitoring employee productivity and providing constructive feedback and coaching.
Sales promoter / Sales Executive
PepsiCo
07.1997 - 07.2002
- The beginning of my entry into the Sales field of the first grades
Education
Licence - Bachelor of Islamic Sharia and Law -
Al-Azhar University
Bachelor - Bachelor of Administrative Sciences Department of ( Business Administration ) -
AFRICAN University Of Science And Advanced Studies
MINI MBA (Mini Master of Business Administration) -
American Board of Professional Studies
Various training courses to increase and strengthen my administrative and sales skills -
Edraak and Fursa For Courses
Skills
- Relationship Building
- Partner recruitment
- CRM proficiency
- Market Research
- Negotiation
- Social Media
- Account Management
- Territory Management
- Marketing
- Territory Growth
- Channel Development
- Pipeline Maintenance
- Sales Presentations
- Strategic Partnerships
- Strategic Planning
- Sales Training
- Data Analysis
- Customer Acquisition
- Pipeline Development
- Partnership Development
- Performance Metrics
- Business Forecasting
- Marketing Collaboration
- Lead Generation
- Report Generation
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent Communication
- Organizational Skills
- Team Collaboration
- Active Listening
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Staff Training and Development
- Goal Setting and Achievement
- Team building
- Task Prioritization
- Sales Targeting
- Rapport and relationship building
- Business development and planning
- Self Motivation
- Interpersonal Skills
- Client Relations
- Client Relationship Management
- Sales processes
- Analytical Thinking
- Operations Management
- Sales process
- Goal Setting
- Appointment Scheduling
- Professionalism
- Customer Complaint Resolution
- Interpersonal Communication
- Analytical problem solver
- Solution selling
- Sales strategy
- Staff Supervision
- Time management abilities
- Continuous Improvement
- Inventory Management
- Adaptability
- Written Communication
- Training development
- Team Recruiting and Onboarding
- Sales Reporting
- B to B sales
- Sales coordination
- Document Management
- Sales Tracking
- Client Base Retention
- New Hire Onboarding
- Marketing Strategy Development
- Closing Techniques
- Data Confidentiality
- Operating Procedures and Policies
- Professional Demeanor
- Employee Retention
- Problem-solving aptitude
- Sales Projections
- Customer Order Management
- Data Analytics
- Business Analytics
- Strategic account development
- Customer Portfolio Management
- Sales Quota Management
- Customer Billing
- New Business Development
- Brand Marketing
- Brand-building strategies
- Performance Evaluations
- Competitor Analysis
Accomplishments
I have consistently surpassed sales, marketing, and human resources targets throughout my career. For instance, I successfully decreased market indebtedness by an impressive 30% and increased sales by a remarkable 25% in the companies I have worked for. Additionally, I have expanded customer databases, diversified product offerings, and mentored multiple employees, helping them advance to high-level management positions in various organizations. My unwavering focus on nurturing customer relationships has transformed them into enduring, strategic partnerships.
Languages
Arabic
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Certification
- Certified Chanel Manager, MHP - 2024
- Certificate Mini Master of Business Administration - 2023
- Certified Area Manager, Rema Plastics - 2018:2019
- Certified RegionalSales Manger, Shahini Group - 2014:2018
- Certified Sales Manager, Al Munajem - 2007:2014
Timeline
Customer Business Development / Channel Manager Food Service
MHP Saudi Arabia Trading Company
11.2021 - Current
Khawater Group Sales Director
08.2020 - 11.2021
Area Sales Manager
Rema for plastic products
10.2018 - 08.2020
Regional Sales Manager
Shahani Holding Group
10.2014 - 10.2018
Branch Manager Act Area Sales Manager
Al Munajem Company
09.2007 - 08.2014
Sales Supervisor
El Misria For Pasta and Food Industries
05.2003 - 05.2005
Sales promoter / Sales Executive
PepsiCo
07.1997 - 07.2002
Licence - Bachelor of Islamic Sharia and Law -
Al-Azhar University
Bachelor - Bachelor of Administrative Sciences Department of ( Business Administration ) -
AFRICAN University Of Science And Advanced Studies
MINI MBA (Mini Master of Business Administration) -
American Board of Professional Studies
Various training courses to increase and strengthen my administrative and sales skills -
Edraak and Fursa For Courses