Celine Gergess Merheb

Dynamic marketing leader with a proven track record , excelling in strategic marketing planning and brand management. Expert in driving revenue growth through integrated campaigns and data analysis, while fostering team development. Successfully launched multiple brands, achieving a 200% sales increase through innovative marketing strategies.

• Google Analytics Advanced, Google Analytics Academy, 2020
• Fundamental of Digital Marketing, Google Digital Garage, 2020
• Google Analytics for Beginners, Google Analytics Academy, 2020
• Social Media and Digital Training, WSI, 2017
• Managerial Development Program, Phi Management, 2015
• Social & Digital Media, London College of Fashion in Dubai, 2014

• Successfully maintained high levels of team motivation and performance, even during periods of crisis, ensuring consistent productivity and engagement.
• Achieved a 30% reduction in marketing costs by optimizing strategies and negotiating more favorable terms with agencies, driving greater efficiency without compromising quality.
• Spearheaded the introduction of 20 new perfume brands on Voga Closet and led initiatives to onboard additional brands, expanding the product portfolio and enhancing market presence, reaching SAR100k sales per month.
• Initiated a successful CSR initiative at Cenomi Retail's Flying Tiger stores during Ramadan, resulting in the highest global sales performance for surprise bags and engaging over 4,000 members of the local community. This initiative was recognized as a success story and subsequently implemented globally.
• Spearheaded the launch of Flying Tiger in KSA, recognized as one of the best practices in the franchise markets.
• Led an optimization exercise for Inditex’s performance marketing, resulting in a 10% revenue increase, a 50% rise in conversion rate (CR), and a 33% improvement in Return on Ad Spend (ROAS).
• Formed strategic alliances with Bershka, Kiko, P&B, and MDLB, driving a 20% sales increase during December compared to the previous year.
• Initiated an action plan to reduce expired products at Nature Republic, reducing the percentage of expired and near-to-expire products from 25% to 5%.
• Launched GAP in Lebanon, earning the MENA Crystal Award for a creative and comprehensive 360-degree marketing approach.
• Launched Decathlon in Dubai, Qatar, Kuwait, and Lebanon, partnering with major events such as the Beirut Marathon and Dubai 30x30, taking over the outdoor scene and Radio scene.
• Developed an automated ROI solution to measure the success of brand activations.
• Developed omnichannel transformation integrating digital and physical touchpoints to enhance the customer experience across all platforms.
• Secured a strategic partnership with Bershka MENA and Anghami, achieving over 10 million reach on the platform per month, Bershka HQ implemented this initiative globally.
• Successfully introduced Sebastian Professional in Lebanon, achieving 20% above sales budget across key account salons.

• Arabic, Native
• English, Fluent
• French, Fluent