Chandini Leelodharry

Work History

Marketing Project Manager

Visa Inc

05.2024 - 10.2024

Managed marketing campaign agreements between Visa and Banks, Vendors, and Merchants, ensuring alignment with business objectives.
Collaborated with cross-functional teams to identify areas of improvement, leading to increased efficiency across departments.
Evaluated and implemented new technologies and marketing process enhancements for continuous improvement opportunities, staying current with industry trends and advancements.
Managed onboarding of new vendors and merchants for marketing services.
Oversaw multiple end-to-end campaign execution and performance, liaising with internal teams and clients to meet agreed-upon deliverables.
Assisted in recognizing revenue and costs by validating campaign reports, redemption data, and proof of execution (live posts, creatives).
Oversaw consistent brand messaging across all channels, reinforcing company identity and values.

Digital Marketing Manager

Trojan Sports

12.2023 - Current

Managed social media accounts for clients, generating interest for existing and upcoming service releases.
Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Coordinated with design and media teams to develop high-quality creative assets.
Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.

Digital Product Manager

Riyadh & Dubai

03.2022 - 09.2023

Directed the lifecycle of digital products for government events, from initial concept through design and development to launch and iterative enhancement
Delivered in-depth analytical reports, capitalizing on strong client relations with high-profile entities in the UAE and Riyadh to drive strategic decisions
Strategically escalated mobile app downloads by 30% and amplified user engagement by 25% through targeted digital campaigns, directly contributing to business growth targets
Enhanced website visibility and grew organic traffic by 25% by implementing cutting-edge SEO strategies
Led the strategy for push notifications, successfully keeping guests engaged and well-informed throughout conferences and webinars
Revitalized email marketing strategies, successfully boosting campaign open rates and click-through ratios by an impressive 50%
Delivered insightful analytical reports that leveraged user behavior data, driving a 25% surge in user participation and significant enhancements in UX and UI design
Elevate digital communication strategies, enhancing both internal and external outreach
Orchestrated with a cross-functional team to integrate client feedback and User Acceptance Testing (UAT) insights, driving continuous improvement in product iterations
Strategically selected and managed digital vendor partnerships, overseeing all communications to ensure alignment with project objectives and performance standards
Oversaw the financial strategy for digital projects, ensuring optimal allocation of resources and budget efficiency
Steered strategic updates to client digital strategies and project planning in sync with the Account Director, ensuring top-tier project alignment and execution.

Digital Marketing Specialist

Dubai

02.2018 - 03.2022

Crafted and executed a comprehensive 360 digital marketing strategy that was fully aligned with the company's strategic objectives, driving cohesive brand messaging across all digital touchpoints
Boosted organic web traffic by 60% through targeted SEO strategies and website optimization, significantly enhancing user experience and conversion rates
Spearheaded and executed paid search and social media campaigns that yielded impressive returns on investment
Expanded social media reach by 40% through strategic content creation and targeted ad placements, connecting with a broader and more engaged audience
Directed onsite content and communications at events to ensure engaging and timely social media distribution
Implemented an AI-powered chatbots that slashed response times by 40%, significantly enhancing customer satisfaction through prompt service
Drove a 30% increase in click-through rates and a 40% uplift in ROI by leading targeted email campaigns underpinned by strategic A/B testing
Strategically guided the company in leveraging CRM and email marketing automation, significantly enhancing customer engagement and streamlining communication processes
Conducted in-depth market research, integrating insights into industry trends, consumer demographics, and competitor activities to enhance targeted marketing and communication strategies
Crafted a diverse array of content, including blog posts, articles, and internal reports that aligned with brand guidelines and elevated user engagement by 25%
Monitored and assessed digital campaigns, utilizing key performance indicators (KPIs) to gauge success and iteratively refine future strategies
Provided expert guidance on photo capture, creative design, and video production, driving content quality and visual appeal
Partnered with cross-functional teams to elevate digital platform functionality, recommending improvements based on comprehensive data analysis
Strategically managed the budget for digital campaigns, ensuring fiscal discipline while aligning with company objectives.

IT Support - English & French

Dubai

01.2016 - 12.2017

Resolved technical issues for customers by providing clear solutions, and efficiently managing over 100 troubleshooting interactions daily to restore functionality
Provided global customer assistance and expert advice for domain hosting issues, SSL certificate deployment, and website development challenges
Conducted rigorous testing of the company's IT solutions, delivering critical analyses of functionality to senior management to refine communication strategies
Created and refined internal training materials, upholding the company's branding and visual standards to ensure organizational consistency
Surpassed IT solutions sales goals and service targets through the strategic cultivation and acquisition of new customer relationships.

Digital Business Support

EMTEL LTD

01.2015 - 01.2016

Engineered a portfolio of landing pages, employing A/B testing to escalate conversion rates by 30% while diminishing bounce rates by 25%
Guided customer advisory sessions to resolve data connectivity issues for mobile phones and modems, achieving a 45% reduction in customer support incidents
Developed comprehensive suite of marketing and support materials, including business case, product catalogue, brochures, FAQs, and user guides for Emtel Cloud services.
Crafted websites for SMEs and provided training on utilizing Emtel CMS software, empowering their online growth and business support
Served as face of Emtel Ltd at diverse corporate events, championing company's brand and values with distinction.

Summary

Overview

Work History

Marketing Project Manager

Digital Marketing Manager

Digital Product Manager

Digital Marketing Specialist

IT Support - English & French

Digital Business Support

Education

PostGraduate Diploma - Digital Marketing Strategy

Bachelor of Science - Management Information Systems

Skills

Websites

Languages

Hobbies and Interests

Work Availability

Software

Timeline

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