Innovative and proactive Brand Director offering 12 years of experience converting sales leads and effectively managing multiple territories. Highly skilled in forecasting, project management and strategic planning with exceptional Retail expertise and top-notch communication abilities. Proficient in monitoring trends and capitalizing on emerging opportunities.
Hi, I’m
CHINAZ MAHMOUD
Director
Riyadh,Riyadh
Summary
Overview
18
years of professional experience
3
years of post-secondary education
Work History
Fawaz Al Hokair grp Riyadh , Riyadh
Brand Director
10.2018 - Current
Job overview
- Setting budgets and commercial targets of the brand .
- Develop the brand mainly in its growth increased 4% , profitability performed better 3% on GM and develop the brand expansion opportunity .
- Manage portfolio of brands , maintain successful project , and terminate within the best shape for failure brand .
- Lead the team to achieve the brand vision and company goals from Terminal stock below 10% , improve shrinkage by 1%.
Fawaz Al Hokair grp Riyadh , Riyadh
Brand Manager
06.2016 - 09.2017
Job overview
- Develop the brand standard, : by continuous communicating with the brand partner , training the in store VM , and the store about the latest collection.
- Improve profit: by controlling the P&L and staff budget, analyzing the fast/ slow moving categories and action taken to improve the slow selling categories, maintain a healthy density stock.
- Develop our people skills in both sales and management: by implementing a Development plan for the talented people and improvement plan for people who have opportunities.
- Improve KPI ( UPT , ATV , Conversion ).
- Coordinate with brand partners to improve the brand categories performance, LFL performance.
Alshaya GroupLebanon , Beirut
Store Operation Manager
06.2012 - 01.2016
Job overview
- Accountable for Sales Target and Achievements.
- Overall bench strength development (recruiting , training , developing & retaining top talent ).
- Overall P&L.
- Scheduled and led weekly shop meetings for all store managers.
- Increased profits through effective sales training and troubleshooting profit loss areas.
- Reported to the Senior Operation manager regarding all shop and staff issues.
- Completed profit and loss performance reports.
- Increased sales volume 28% VS LY , KPI's by 3% yearly.
Bestseller Retail United M.E.Lebanon , Beirut
Accountant
09.2008 - 01.2012
Job overview
- Modified a comprehensive financial reporting package to reflect growing organizational complexity.
- Generated financial statements and facilitated account closing procedures each month.
- Analyzed and researched reporting issues to improve accounting operations procedures..
- Suggested budgetary changes to increase company profits.
Bestseller Retail United M.E.Lebanon
Assistant Store Manager
05.2006 - 01.2008
Job overview
Education
Lebanese International UniversityBeirut
BA from Banking and Finance
09.2008 - 02.2012
University Overview
Sagesse High School
BAC 2 from Economic
University Overview
Skills
P&L Management
undefinedTimeline
Brand Director
Fawaz Al Hokair grp
10.2018 - Current
Brand Manager
Fawaz Al Hokair grp
06.2016 - 09.2017
Store Operation Manager
Alshaya Group
06.2012 - 01.2016
Lebanese International University
BA from Banking and Finance
09.2008 - 02.2012
Accountant
Bestseller Retail United M.E.
09.2008 - 01.2012
Assistant Store Manager
Bestseller Retail United M.E.
05.2006 - 01.2008
Sagesse High School
BAC 2 from Economic
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