Clare Findlay

Shift Supervisor. Work part-time, open-close on Sunday, Monday and Tuesdays. Work flexible school hours on other weekdays when required.

• Host winery tours and premium wine experiences for consumers & VIPs.
• Provide excellent customer service to ensure every visitor has a memorable experience.
• Wine and merchandise sales.
• Work effectively in fast-paced environments.
• Sign up club members.
• Work closely with Harry's Deli Restaurant; Chef, kitchen and FOH staff.
• Update bookings via Now Book It and Rezdy.
• Use Lightspeed and Shopify.
• Wine Club via WineM8: Assist the Customer Relations Manager with wine club enquiries, record keeping and shipping.
• Print shipping labels via ShipIt & eParcel.
• Pack wine orders.
• Set-up and pack-down events.
• Telesales campaigns.
• Train new staff members.
• Keep stock movements up to date.
• Keep up with housekeeping and cleanliness.
• Have a current RSA and Food Handling Certificate.

• Developed and executed fundraising and awareness campaigns to raise funds and grow community engagement.
• Managed branding and marketing.
• Managed sponsorship and fundraising.
• Content creation for internal and external communications across multiple platforms.
• Website and social media management.
• CRM via Raisley.
• Planned and executed internal and external marketing events.
• Worked with photographers and videographers.
• Report writing for the CEO and board.
• Managed PR - Media releases, Radio interviews, TV interviews.

• Managed direct-to-consumer sales strategy, including e-commerce, retail, and wine club operations.
• CRM management.
• Wine club management: Mailing list, curated, custom and top tier members.
• Organised wine club events.
• Organised member gifts and thank you notes.
• Provided staff training and incentives to help build club signups and retention strategies.
• Worked closely with staff to create new cellar door experiences.
• Digital marketing - Increased website traffic. Promoted wine experiences, online sales, and brand awareness. Worked closely with digital marketing agencies; Digital Republic and Brunch Agency.
• Social media management.
• Managed marketing materials: Trade and DTC; including point of sale items, signage, branding presentations, brochures, tasting notes, masterclass booklets, sales posters etc.
• Copy writing for website, socials, print, PR - media & trade.
• Proficient in Microsoft, Mailchimp, Wordpress, Shopify, Ezywine.
• Design: Canva, Adobe and larger projects through design agencies.
• Organised print and digital advertising; SA Life, Adelady, The Real Review, Wineries SA, Glam Adelaide, The Advertiser, The Great State Voucher, SA Goodie Bag etc.
• Managed the media library and worked with talented photographers on lifestyle and styled product shoots. (Frankie the Creative)
• Managed internal and external events with the Tasting Room Manager. Events included: Fringe at Shingleback, interstate GFWS, Adelaide Ambassador’s Members Day. Sundowners. CheeseFest.
• Developed creative and strategic marketing initiatives to increase visitation to the Tasting Room and Wine Food Restaurant.
• Managed tourism listings and built industry collaborations and relationships.
• Attended monthly marketing meetings and company stock and production meetings. Focused on Museum wine sales.
• Worked closely and respectfully with winemakers, vineyard team, restaurant and management to ensure smooth marketing operations.
• Sponsorship marketing with PR Manager Kate Davey. Foster key relationships with sponsor partners. Recently: State Opera of South Australia, McLaren Vale Biodiversity Project, Willunga Farmers Market, and Dinner in the Dark.
• Project marketing management inline with company budgets and timelines. The new Shingleback branding launch was set for 2022. Working with General Manager of Sales and Marketing and Trade Marketing Manager.
• Proficient in sales reporting to the CEO, budgeting and analytics.
• Tourism and grant applications.
• Professionally represented the brand.
• Reported to Owner and Director Kym Davey, Tasting Room Manager David Graham, CEO Craig Camm, General Manager of Sales and Marketing Carey Weston.

Same role as listed above.

• Coordinated all trade, media and VIP visits to d’Arenberg. Professionally hosted guests independently and alongside the winemakers on winery tours, wine tastings, lunch and Cube tours.
• Managed the Trade Communications Database, Red Stripe Pressings Media review e-summaries, news and winery updates.
• Proficient in Microsoft, Adobe, Ezy Wine, Rezdy, and other software tools to create documents and other communications.
• Coordinated and hosted internal and external trade events.
• Assisted the Brand Manager with various tasks, including updating the website and media library. Coordinated photography shoots. Created small in-house promotional materials and briefed designers on marketing and advertising projects.
• Provided marketing support to Australia's First Families of Wine, Langton's, Qantas, Wine Australia, South Australia Tourism Commission and McLaren Vale Grape Wine & Tourism Association.
• Communicated regularly with d’Arenberg’s domestic and international distributors to provide marketing and sales support.
• Coordinated all point of sale material for various internal departments, external distributors and trade outlets. Worked efficiently with designers and suppliers on new projects. Managed on-going ordering and stock control.
• Reported to the General Manager of Sales and Marketing, Brand Manager, and Winemakers to organise various adhoc projects, including travel arrangements, branding presentations and data entry.
• Coordinated trade wine tastings and many wine show submissions.
• Member of the McLaren Vale ‘Meet Your Maker’ Program Committee. Coordinated activities within the progrm and organised d’Arenberg's events. Assisted the winemakers and hosted where required.
• Maintained energy and enthusiasm in a fast-paced environment.
• Proved successful working within tight deadlines.

• Coordinated internal and external trade and consumer events.
• Maintained sponsorship relations and managed winery donations.
• Worked closely with the Brand Manager to implement a strong social media presence. Increased brand awareness, engagement, and organic growth on all platforms.
• Implemented social media campaigns and competitions, including sponsored paid advertising.
• Provided on-going website maintenance. Updated various external digital sites with up to date news and promotional activity, and maintained company online business listings.
• Coordinated and created tasting notes, media review sheets and monthly Red stripe Pressings review summaries.
• Content writing and editing.
• Coordinated bottle imagery and winery photography as required. Maintained the existing media library.
• Liaised with external designers, photographers, public relations agencies, print publications and media contacts.
• Managed point of sale materials.
• Responded to all direct winery website enquiries from media, trade and consumers. Ensured all consumer complaints were recorded and professionally resolved.
• Regularly communicated and provided marketing support to the domestic and international distributors.
• Worked closely with d'Arry's Verandah Restaurant and Cellar Door to assist with marketing collateral and design projects.
• Managed wine show submissions and recorded results.
• Reported to the General Manager of Sales and Marketing and Brand Manager. Supported the sales and marketing department with various tasks, data entry, stock orders, branding presentations, marketing projects and campaigns. Helped launch new products, packaging, and branding.
• Organised d’Arenberg’s marketing activities calendar and monthly marketing meetings.
• Attended stock and production meetings.
• Coordinated and hosted trade visits to d'Arenberg.
• Organised and maintained all digital files and folders.
• Worked well with all departments to ensure all tasks were achieved smoothly and on-time.

• Managed 120 accounts across the Fleurieu Peninsula and Adelaide CBD.
• Successfully developed a large weekly delivery run to service the Southern area of adelaide.
• Built on-premise wine listings and gained control of account's entire wine lists.
• Wrote, designed and coordinated wine lists for on-premise accounts.
• Cold called new business, maintained existing accounts and built strong relationships over four years.
• Exceeded monthly sales targets.
• Worked closely with various wineries within the Option's portfolio, including Chapel Hill, Chalk Hill, Leconfield wines.
• Successfully worked independently travelling out on the road.
• Developed marketing and promotional activities to increase overall listings and sales. Provided special offers, point of sale materials and coordinated wine tastings and dinners.