Craig Wallace

Accomplishments:

Duties and Responsibilities:

• Analysed competitor activities to identify opportunities for differentiation and capitalise on market gaps.
• Increased sales revenue by developing and implementing strategic sales plans, targeting key accounts, and monitoring market trends.
• Established clear sales targets and provided regular feedback to the team regarding their progress towards meeting objectives.
• Drove revenue growth by identifying upselling and cross-selling opportunities within existing accounts while maintaining a relentless focus on new business acquisition.
• Developed strong relationships with key clients, resulting in long-term partnerships and increased account loyalty.
• Negotiated favorable contract terms with vendors and partners, reducing costs while maintaining superior quality standards.
• Cultivated an environment of continuous improvement by encouraging open communication channels among team members for constructive feedback exchanges.
• Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

Accomplishments:

• Nominee National Sales Executive 2016, 2017,2019

Duties and Responsibilities:

• Achieving monthly budgeted sales targets and KPI's.
• Develop and maintain key relationships with new clients – hunter focused position.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
• Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Analysed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
• Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
• Managed pipeline efficiently, prioritising tasks according to urgency/importance while maintaining focus on long-term objectives.
• Expanded market share with strategic territory planning and targeted prospecting
• Utilised CRM system (Sales Force) for better customer tracking, leading to improved follow-up processes and higher conversion rates.

Duties and Responsibilities:

• Increased market presence and brand development of Web to Print.
• Securing new cold leads in a highly competitive market.
• Promoting and selling the range of products and services to ensure both growth and profit.
• Develop and maintain key relationships with new and existing corporate accounts.
• Negotiating contracts and specific requirements.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Consistently met or exceeded monthly targets through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.

Accomplishments:

• Winner – 2011 RAA Performer of the year.
• Started and made RAA a leader in the Aged Care Industry with

Personal  Emergency  Alarms.

Duties and Responsibilities:

• Managed the budgets and sales team for all commercial sales in Security Systems.
• Provided extensive leadership by effectively communicating strategic goals and plans.
• Developed strong relationships with key clients, leading to long-term business growth and increased brand loyalty.
• Conducted regular client meetings to ensure satisfaction with products or services, addressing any concerns proactively to maintain strong relationships.
• Reduced costs associated with lead generation by identifying more cost-effective methods for acquiring potential clients.
• Ensured client retention and increased repeat business by maintaining regular communication with existing customers to assess satisfaction levels and identify additional sales opportunities.
• Achieved sales targets consistently, demonstrating a strong commitment to company goals and objectives.
• Collaborated with marketing department to create effective promotional materials for targeted clientele, resulting in increased brand awareness.
• Fostered a positive team environment, creating an atmosphere of mutual support and encouragement that contributed to improved overall performance.
• Mentored new team members on company processes and best practices, bolstering their ability to contribute effectively within a short time frame.

Duties and Responsibilities:

• Streamlined internal processes related to lead generation and prospecting tactics.
• Collaborated with cross-functional teams to develop comprehensive proposals for prospective clients.
• Increased sales revenue by strategically identifying and pursuing new business opportunities.
• Developed strong relationships with key clients, leading to long-term partnerships and increased loyalty.
• Established a robust pipeline of prospects through targeted networking events and strategic outreach efforts.
• Presenting major proposals to tier one clients.
• Optimised the sales funnel through data-driven insights, streamlining processes for improved efficiency.