Ali Abubaker

• Oversaw development of digital and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Oversaw the development of user experience, site functionality and online campaigns to increase sales.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Leveraged TikTok and other viral marketing tools and channels to generate buzz.

This part actually happened more than once , before I started At Zinc , and in between Jobs , but I mentioned the longest period ,

I've worked with various type of clients , in different felids , some of these big names :

• Mohammed Bin Salman Charity "Misk" , where I and my team produced a full pre/post construction and preparation commercial .
• Rolls Royce , where my team and I worked on covering multiple internal Events .
• Morni , where we traveled for a whole week to cover their participation in taking care of a big group of supercars .

I could go on and create quite a big list of clients in different fields , between the Automotive Industry and F&B Industry , Factories , Events ...etc .

The most important part of it all is getting the chance to :

• Organizing, Capturing and producing all kinds of marketing videos to help businesses increase revenue .
• Completing pre-production planning such as setting budgets, hiring crew, and cast members and and so on .
• Managing clients contact, shoot scheduling and product deliveries .
• Creating infrastructure and directed implementation of post-production workflows .
• Coordinating with production team, producer and director to pinpoint creative vision, determine technical needs, and devise shooting schedule.
• Leading teams with one goal in mind: "lets bring it to reality" .

• Created streamlined production schedules and collaborated with production employees to communicate objectives and goals.
• Managed continuous improvement initiatives to drive gains in quality, flow, and output.
• Resolved issues quickly to maintain productivity goals.
• Standardized production procedures, job roles, and quality assurance guidelines.
• Monitored team budgets to keep projects on task and avoid waste.
• Delivered direct feedback to senior management regarding project visibility and status.
• Implemented quality control system to review products against technical specifications and corporate standards.
• Utilized data analysis tools to identify and resolve production issues.

• Participated in establishing the company from the ground up, everything related to identity, workflow procedures and clients harvesting, and more .
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation .
• Led implementation of best practices to support customer service satisfaction initiatives .
• Developed and maintained successful relationships with media professionals .
• Reviewed activities for production team to complete tasks on time .
• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of clients happiness .

Finding the language that can link between the clients and service providers in the media production industry can be hard some times,

That's why we worked on creating one of the biggest databases of services providers in the region , and designated our expertise towards our amazing clients to help them go far and beyond .

with that being said, it was all about :

• Convincing clients that whatever their budgets were, we are the only right place they should head to .
• Facilitating and coordinating with freelance service providers to create the ultimate team any project needs , on any scale could ever cross your mind .
• Assuring our clients the ease of mind and the great experience they can have every single time they pick to work us , all they have to do is tell us 2 things , What are they dreaming of ? , and what is their budget for it, and our job is to bring that to reality .