Dalia Ahmed Khalid
Cairo,Egypt
Summary
Dynamic professional with expertise in store layout planning, space optimisation, and budget management for projects. Demonstrates strong analytical data interpretation skills and excels in team collaboration and leadership motivation. Proven track record in developing training programmes and innovative solutions, alongside strategic business planning and brand insight. Adept at creating creative product displays and merchandising strategies, monitoring merchandise flow, and enhancing sales effectiveness. Committed to customer engagement through service orientation and cultural awareness. Career goals include leveraging motivational leadership to drive brand understanding and strategic planning initiatives.
Creative and driven professional with keen eye for design and solid understanding of consumer behaviour, combining skills in visual presentation and strategic planning. Adept in crafting compelling displays that enhance customer experience and drive sales. Eager to leverage these abilities to make significant impact in [Desired Position] role.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work history
Regional visual merchandiser
H&M Alshaya company
Riyadh, Saudi arabia
06.2024 - 09.2025
- Streamlined processes related to setup and teardown of promotional displays; saved valuable time during peak shopping seasons.
- Analysed customer behaviour inside stores; used findings to optimise product placement for better sales performance.
- Oversaw timely execution of promotional setups to coincide with new product launches and special events.
- Travelled extensively throughout the region; provided hands-on support during store renovations and openings.
- Coordinated with store managers to implement visual merchandise plans, resulting in enhanced customer experience.
- Enhanced brand visibility by developing effective visual merchandising strategies.
- Conducted regular store visits to assess compliance with visual merchandising guidelines, ensuring uniformity across all locations.
- Implemented company-wide policies on visual merchandising, upholding a superior standard of presentation across all branches.
- Developed key client relationships by providing design solutions meeting needs and budgets without compromising quality or design intent.
- Recommended furniture, art and accessories to elevate interior design schemes.
- Assessed projects against budgets, adapting plans to meet cost limitations.
- Sourced cost-effective materials to keep client projects under budget.
- Maintained excellent project progress through strategic coordination of renovation teams.
- Programmed space requirements from schematic design to construction document phase and installation.
Area visual merchandiser
H&M Alshaya
Cairo, Egypt
01.2021 - 06.2024
- Created eye-catching visual displays that boosted customer engagement.
- Coordinated window installations to stimulate shopper interest and drive foot traffic.
- Analysed sales reports to pinpoint underperforming areas in the shop.
- Streamlined merchandise presentation through strategic product placement.
- Trained staff on best practices in visual merchandising to improve performance.
- Sourced props for window displays, enhancing store aesthetic appeal.
- Collaborated with buying team to maximise sales via optimal product presentation.
Area manager
H&M
Manama, Bahrain
12.2018 - 01.2021
- Analysed sales data regularly for informed decision-making processes.
- Adopted sustainable practices within the organisation enhancing corporate social responsibility image.
- Promoted a positive work environment which increased employee retention rate.
- Trained members of the team for improved overall productivity.
- Implemented cost-effective measures, resulting in significant savings for the company.
- Streamlined operations by introducing innovative managerial procedures.
Area visual merchandiser
H&M Alshaya company
Cairo, Egypt
07.2011 - 11.2018
- Communicated effectively with store management to ensure visual standards compliance.
- Developed creative concepts with innovative merchandising strategies.
- Adapted rapidly to changing market trends, ensuring that displays remained current and engaging.
- Encouraged impulse purchases through strategic placement of high-margin items near cash registers.
- Coordinated window installations for stimulating shopper interest.
- Ensured an efficient use of space whilst considering customer flow patterns during display planning.
- Prepared detailed floor plans and three-dimensional displays to attract customers.
- Encouraged customers' shopping experience upliftment by maintaining clean and tidy display areas.
Visual merchandising manager
H&M
Cairo, Egypt
03.2008 - 07.2011
- Developed seasonal themes for window displays, attracting a wider range of customers.
- Evaluated consumer behaviour patterns to make informed decisions regarding product placement and arrangement.
- Achieved consistent branding with meticulous coordination of visual elements across store networks.
- Collaborated cross-functionally to ensure seamless integration of promotional activities within store environments.
- Trained staff on visual merchandising techniques, enhancing overall team performance.
Store manager
Lasenza
Cairo, Egypt
01.2005 - 01.2008
- Managed staff rosters, ensuring adequate coverage during peak times.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Maintained an organised stock room for easy accessibility of goods.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
Education
Bachelor of Technology - Information system and computer science
Cairo Academy NCA
Cairo Egypt 09.2005 - 06.2009
Skills
- Store layout planning and space optimization
- Budget management for projects
- Analytical data interpretation
- Team collaboration and leadership motivation
- Development of training programs and innovative solutions
- Strategic business planning and brand insight
- Creative product displays and merchandising strategies
- Monitoring merchandise flow and sales effectiveness
- Customer engagement tools and service orientation
- Cultural awareness
- Merchandise planning
- Motivational leadership
- Brand understanding
- Strategic planning
- Training development
Languages
Arabic
Fluent
English
Fluent
Affiliations
- cooking, Exercise and Travelling
Timeline
Regional visual merchandiser
H&M Alshaya company
06.2024 - 09.2025
Area visual merchandiser
H&M Alshaya
01.2021 - 06.2024
Area manager
H&M
12.2018 - 01.2021
Area visual merchandiser
H&M Alshaya company
07.2011 - 11.2018
Visual merchandising manager
H&M
03.2008 - 07.2011
Bachelor of Technology - Information system and computer science
Cairo Academy NCA
09.2005 - 06.2009
Store manager
Lasenza
01.2005 - 01.2008
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