Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Courses
Timeline
Generic

Dana Alotaibi

Campaigns and Activations Officer

Summary

Energetic and creative Marketing and communications professional with talent for developing compelling communications strategies and plans. Adept at understanding local market and applying insights to drive engagement and awareness. Focused on leveraging my skills to make significant impact in Campaigns and Activations role.

Overview

1
1
year of professional experience

Work History

Marketing and Communications

IBM
12.2024 - Current
  • Collaborated with marketing and communications teams to develop targeted messaging aimed at generating leads for Think Riyadh 2025 event. .
  • Increased brand awareness by developing and implementing targeted digital campaign like ALLaM by SDAIA challenge campaign.
  • Collaborated with marketing and communications teams to create compelling promotional materials for social media campaigns such as press releases, highlight reels, social media posts with its captions.
  • Initiated in keeping the marketing and communications team up to date with each project status.

Communications Officer

Shaddah Design Studio
08.2024 - 10.2024
  • Wrote a creative brief to the client.
  • Maintained accurate records of meetings with clients..
  • Handled multiple projects within a strict deadline.
  • Ensured that project deadlines and budgets are met, communicated and sought approval of any changes to these.
  • Worked on campaigns from scratch, from ideation to execution.

Marketing Intern

Saudi Red Sea Authority
03.2024 - 05.2024
  • Collaborated with cross-functional teams to establish alignment and productive communication for marketing initiatives.
  • Assisted in development and execution of awareness campaign to promote brand awareness and drive customer acquisition.
  • Created a monthly content calendar, associated in creative writing.
  • Associated in Events marketing analysis.

Education

Bachelor of Business Administration - Marketing

Imam Muhammad Ibn Saud Islamic University
06.2024

Skills

  • Effective Communication
  • Problem-solving
  • Copywriting
  • Teamwork and positive attitude
  • Written and oral communications
  • Learning tools and materials
  • Dependable and responsible

Languages

English
Arabic

Accomplishments

  • IELTS TEST
  • British Council
  • Score:6.50/10

Courses

  • E-marketing with the lowest costs - Monshaat
  • Google Analytics - Coursera
  • Work fundamentals - Misk Foundation

Timeline

Marketing and Communications

IBM
12.2024 - Current

Communications Officer

Shaddah Design Studio
08.2024 - 10.2024

Marketing Intern

Saudi Red Sea Authority
03.2024 - 05.2024

Bachelor of Business Administration - Marketing

Imam Muhammad Ibn Saud Islamic University

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Dana Alotaibi