Dana Arabi

Developed advertising tactics and implemented new solutions to reach clients desired goals.
Set-up, optimize, plan, and manage paid media campaigns using Huawei Ads.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
Monitor ads performance and adjust accordingly.
Create reports to clients about weekly and monthly results
Developed and implemented performance improvement strategies and plans to reach better KPIs.
Understand Ads performance variances by gathering data and analyzing KPI reports.
Evaluated monthly performance statistics and used data to inform future strategies.

• Tracked and reported on marketing campaign performance to help with optimizing current and future plans.
• Delivered effective and innovative digital campaigns for products such as education and banks.
• Helped clients develop website portals and social media pages to promote businesses.
• Created content strategies for digital media.
• Built and strengthened strategic relationships with vendors, advertising agencies and leading creative partners.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Updated, created, and designed presentations.
• Managed social channel content strategy and calendars to drive engagement.
• Contributed to creative process through original ideas and inspiration.

• Provided administrative support to senior staff, including creating proposals and organizing documentation.
• Prepared reports detailing project updates, performance information and ongoing trends.
• Handled social media accounts for company.
• Contributed to email campaigns and social media content.
• Helped with planning and hosting of marketing events.
• Performed market analysis and researched latest trends.
• Worked closely with all departments to create and maintain marketing materials for presentations and client meetings.