Dean Cinic
Zagreb,Croatia
Summary
Accomplished professional with expertise in strategic leadership, operational optimisation, and market expansion. Demonstrates a strong focus on customer experience, leveraging data-driven insights to enhance guest satisfaction. Proven track record in financial and commercial acumen, managing P&L, budgeting, and revenue optimisation. Skilled in stakeholder management and change management, fostering high-performing teams and driving cultural transformation. Committed to innovation and digital transformation to differentiate brands and improve operations. Adept at crisis and risk management, navigating industry volatility with resilience.
Innovative CEO with talent for transforming organisational visions into measurable successes. Spearheaded major initiatives leading to substantial revenue growth and operational efficiency. Renowned for fostering collaborative cultures and driving strategic advancements in competitive markets.
Overview
22
22
years of professional experience
2007
2007
years of post-secondary education
Work history
Group CEO
MTSI Solutions
01.2024 - 11.2025
- Leading the company’s vision, strategy, and market expansion across multiple sectors
- Managing executive teams, operations, and delivery of high-quality consulting services
- Driving business growth, key client relationships, and overall financial performance
Managing Partner
Affirm Holding
01.2020 - 01.2024
- Advised on strategic investments and operational improvements across portfolio companies.
- Led cross-border partnerships with clients in Croatia, EU, UK, and Saudi Arabia.
- Mentored consulting teams and enhanced organizational capacities.
Director, Media & Digital Development
Styria Media Group
01.2018 - 01.2020
- Directed teams to develop new digital business models and value-added services.
- Drove innovation in media and brand strategy across multiple markets.
Head of Value-Added Services & New Business Development
Croatian Telecom
01.2004 - 01.2018
- Managed digital product innovation and commercialization of telecom solutions.
- Led teams to define pricing strategies and compliance frameworks.
Education
Executive MBA -
IEDC Bled Business School
MA - Journalism
University of Zagreb
BA - Economics
University of Zagreb
Skills
- Strategic Leadership: Executing long-term growth strategies, market positioning, and operational transformation
- Customer Experience Focus: Applying service excellence principles and data-driven insights to elevate guest satisfaction
- Operational Optimization: Streamlining processes, improving efficiency, and scaling multi-location or global operations
- Financial & Commercial Acumen: Managing P&L, budgeting, forecasting, revenue optimization, and profitability improvement
- Market Expansion & Business Development: Identifying new markets, partnerships, and growth opportunities in competitive environments
- Stakeholder Management: Building strong relationships with investors, owners, partners, and cross-functional leadership teams
- Change Management: Leading large organizational changes, cultural transformation, and performance improvement initiatives
- People Leadership: Developing high-performing teams, succession planning, and fostering a service-driven culture
- Innovation & Digital Transformation: Implementing technology to enhance customer experience, operations, and brand differentiation
- Crisis & Risk Management: Navigating disruptions, operational risks, and industry volatility with resilience and agility
Languages
Croatian
Fluent
English
Fluent
Italian
Fluent
Timeline
Group CEO
MTSI Solutions
01.2024 - 11.2025
Managing Partner
Affirm Holding
01.2020 - 01.2024
Director, Media & Digital Development
Styria Media Group
01.2018 - 01.2020
Head of Value-Added Services & New Business Development
Croatian Telecom
01.2004 - 01.2018
MA - Journalism
University of Zagreb
BA - Economics
University of Zagreb
Executive MBA -
IEDC Bled Business School