Deema AlAskari
Sr. Marketing Associate
Riyadh
Overview
9
9
years of professional experience
13
13
years of post-secondary education
3
3
Certifications
Work History
Sr. Marketing Associate- Hardee's
Alahlia Restaurants Company- Americana
11.2023 - Current
- Responsible for the marketing in KSA.
- Planning and executing recovery plan to uplift business sales and transaction.
- Prepare weekly reports to track campaign and offers performance, analyzing their effectiveness on sales and transactions.
- Managed the development of Out-of-Home materials, ensuring they were error-free, effectively communicated the intended message, and were clear enough to be quickly understood by customers, given the limited time to capture attention.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Design and execute local market activities and launches, aiming to grow local association and top of mind awareness
- Work closely with supply chain & procurement team to ensure a successful launch of marketing campaigns.
- Prepare campaigns briefing for social & media agencies.
- Work with media agencies to achieve campaign KPIs.
- Responsible for all marketing materials printing
- Collaborated with the marketing team to develop the Marketing Calendar
- Develop marketing strategies and resolve problems to drive sales.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Control marketing spends and ensure not to cross budget.
- Lead on local marketing campaigns.
- Work closely with social media agency to develop good content.
- Collaborated with team members to achieve target results.
- Carried out day-to-day duties accurately and efficiently
Sr. Marketing Associate-Krispy Kreme
Alahlia Restaurants Company- Americana
3 2022 - 10.2023
- Responsible for the marketing in KSA & BAH
- Proofread marketing collateral ahead of printing to eliminate errors.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Regional and seasonal product launches
- Design and execute local market activities and launches, aiming to grow local association and brand love
- Work closely with supply chain & procurement team to ensure a successful launch of marketing campaigns
- prepare campaigns briefing for social & media agencies
- Work with media agencies to achieve campaign KPIs
- Edit website content and database to keep information correct and up to date.
- led on Chocolate Day campaign which achieved 7% SMIX
- Measure campaigns KPIs
- Responsible for all marketing materials printing
- Work with marketing team in building Marketing Calendar
- Develop marketing strategies and resolved problems to drive sales.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Control marketing spends and ensure not to cross budget
- lead on local marketing campaigns
- Work closely with social media agency to develop good content
- Collaborated with team members to achieve target results
- Maintained energy and enthusiasm in fast-paced environment
- Carried out day-to-day duties accurately and efficiently
Sr. Marketing Executive
Shamel Food Company
01.2021 - 02.2022
- Developed marketing plans based upon extensive research and prospects targeted.
- Analyzed marketing campaigns KPI's
- Catering & Event Management.
- Create and execute Corporate Social Responsibility (CSR) activities/events in order to be aligned with corporate objectives.
- Complete and submit Monthly and yearly reports to support executive decision making.
- Social Media Management including (Instagram , Twitter, Facebook)
- Analyze ratings and features of competitors to evaluate effectiveness of marketing strategies.
- New brand development
- Create business development & Marketing plan for underperformance shops to improve their Key Performance Indicator (KPI), increase sales and match customer expectation and satisfaction by work closely with executives and operations specialists to improve operations planning and overall efficiency.
Marketing Executive
Shamel Food Company
01.2017 - 12.2020
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Analyze results of all marketing activity/campaigns & present findings & recommendations to Director of Marketing (weekly/after promotions)
- Handle big catering requests; gather customers’ required information and prepare companies’ required legal documents (proposals, special menus, contracts, etc.) Prepare proposals, contracts & payment schedule
- Complete and submit monthly and yearly reports to support executive decision making.
- Planned and executed events and marketing programs
- Developed Social Media Materials
- Communication, execution & performance report of New Product Testing
- Subway App & Website Development
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Marketing representative
Shamel Food Company
01.2016 - 12.2016
- Identifies target customers and markets.
- Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.
- Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
- Develops and distributes materials related to sales, training, and marketing.
- Develops and maintains positive relationships with existing and potential clients.
- Performs other duties as assigned.
Education
MSA - Accounting And Business Management
Modern Sciences And Arts University
Egypt 09.2010 - 02.2015
Egyptian Bachelor Degree - Accounting And Business Management
Modern Sciences And Arts University
Egypt 09.2010 - 02.2015
British Bachelor Degree - Accounting And Business Management
Middlesex University
Britain 09.2010 - 02.2015
Some College (No Degree) - PWC Tax Simulation
PWC
12.2014 - 12.2014
Skills
B2B Marketing
Business Development
Customer knowledge
Teamwork
Customer Service
Data Analysis
Communication
Digital Marketing
Marketing and promotions
Microsoft Office
Languages
Arabic Mother Tongue
Excellent
English: Speak, read and write
Very Good
Certification
Communication Skills - Effective Performance Integral Consultancy
Timeline
Sr. Marketing Associate- Hardee's
Alahlia Restaurants Company- Americana
11.2023 - Current
Sr. Marketing Executive
Shamel Food Company
01.2021 - 02.2022
Office Management Course - Effective Performance Integral Consultancy
05-2018
Digital Marketing and Social Media Management - Cambridge International Qualifications Ltd.
02-2018
Communication Skills - Effective Performance Integral Consultancy
09-2017
Marketing Executive
Shamel Food Company
01.2017 - 12.2020
Marketing representative
Shamel Food Company
01.2016 - 12.2016
Some College (No Degree) - PWC Tax Simulation
PWC
12.2014 - 12.2014
MSA - Accounting And Business Management
Modern Sciences And Arts University
09.2010 - 02.2015
Egyptian Bachelor Degree - Accounting And Business Management
Modern Sciences And Arts University
09.2010 - 02.2015
British Bachelor Degree - Accounting And Business Management
Middlesex University
09.2010 - 02.2015
Sr. Marketing Associate-Krispy Kreme
Alahlia Restaurants Company- Americana
3 2022 - 10.2023
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