Summary
Overview
Work History
Education
Skills
Timeline
Generic

Deema Obaid Al-Rasheed

Riyadh

Summary

Experienced and results-oriented Project Manager with over five years of delivering major cultural and entertainment projects across the kingdom. Known for leading large-scale productions from initial concept development through execution, with a strong command of event lifecycle management, stakeholder engagement, and cross-functional coordination. Holds a background in interior design with technical proficiency in 3ds Max and Photoshop, bringing added value in visualizing and refining creative concepts.

Overview

2026
2026
years of professional experience
2014
2014
years of post-secondary education
2
2
Languages

Work History

Project Manager

The Happiness Factory (THF)
01.2022 - Current
  • Successfully worked over 10 large-scale cultural and entertainment projects across Saudi Arabia, including nationally televised celebrations, international festivals, and official government activations.
  • Oversaw the entire project lifecycle, from strategic planning and concept development to on-site execution and post-event evaluation.
  • Developed and managed project budgets, procurement plans, and vendor packages for public-sector clients.
  • Directed multidisciplinary teams including creative, technical, and operational departments to ensure alignment on goals and timelines.
  • Maintained continuous communication with stakeholders, clients, and delivery teams through reporting, coordination meetings, and real-time problem-solving.
  • Delivered award-winning event, including a major event recognized with the Bronze Medal at the Eventex Awards in 2025.

Event Manager / CEO

Deema’s Touch
01.2021 - 01.2023
  • Lead the end-to-end planning and execution of events.
  • Manage cross-functional teams including production, operations, logistics, and vendors.
  • Oversee budget allocation, cost control, and financial reporting.
  • Develop and implement event timelines, contingency plans, and risk assessments.
  • Ensure compliance with health, safety, and regulatory requirements.
  • Coordinate with stakeholders and sponsors to align on goals and expectations.
  • Supervise on-site event operations, including setup, execution, and breakdown.

Event Planner

Artistic Zone
01.2017 - 01.2018
  • Design event concepts, themes, and programs aligned with objectives.
  • Source and negotiate with venues, vendors, and suppliers.
  • Develop run-of-show, floorplans, and guest flow strategy.
  • Coordinate catering, entertainment, and décor selections.
  • Manage invitation lists, RSVPs, and guest communications.
  • Prepare event timelines, logistics schedules, and planning documentation.
  • Collaborate with marketing teams to align promotional efforts.
  • Ensure a cohesive guest experience across all touchpoints.

Interior Designer

Afniah engineering consulting
2015 - 2016
  • Develop interior concepts for spaces aligned with the creative vision.
  • Create mood boards, material palettes, and 3D visualizations.
  • Design layout plans & set designs.
  • Select furniture, fixtures, finishes, and decorative elements.
  • Coordinate with production teams to ensure design feasibility and execution.
  • Adapt designs to venue limitations, safety regulations, and client needs.
  • Supervise on-site setup to ensure alignment with approved design.

Intern

Interior Designer Internship
2014 - 2014

Worked on resedintioal projects .

Education

Bachelor of Interior Design Engineer -

Prince Sultan University

high school Diploma - undefined

AlTarbia Alslamia

Skills

  • Project Lifecycle Management
  • Event & Show Production
  • Stakeholder Communication
  • Budgeting & Cost Control
  • Show Programming
  • Interior Space Planning
  • Contracting & Vendor Management
  • Creative Concept Development
  • 2D Design & Drafting
  • Timeline & Workflow Optimization
  • Graphic Design & Layout

Timeline

Project Manager

The Happiness Factory (THF)
01.2022 - Current

Event Manager / CEO

Deema’s Touch
01.2021 - 01.2023

Event Planner

Artistic Zone
01.2017 - 01.2018

high school Diploma - undefined

AlTarbia Alslamia

Interior Designer

Afniah engineering consulting
2015 - 2016

Intern

Interior Designer Internship
2014 - 2014

Bachelor of Interior Design Engineer -

Prince Sultan University
Deema Obaid Al-Rasheed